PresentationAngelaCaroll
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The document discusses the rise of consumer-generated online content, specifically blogging, and its implications for brand control. It notes that as consumers join online communities, control over brands becomes diffused and consumers can influence brand meanings. One trend is the "my story" phenomenon where individual consumers blog about brands and gain authority among online communities. The document also examines examples of how brands have lost control of their message through consumer blogging, but discusses opportunities for brands to harness blogging in a positive way to connect with customers.
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PresentationFrankMartinHein
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
PresentationGiovanniNavarria
Beppe Grillo's blog Beppegrillo.it has grown enormously in popularity and influence in Italy. It averages over 170,000 unique visitors per day and 1,686 comments per post. The blog focuses on politics and holds Italian politicians accountable. It has become an important forum for public discussion and has even influenced national elections. However, it centers around Grillo's charismatic personality and lacks a formal process for accountability, raising concerns about potential populism.
PresentationNigelMiddlemiss
1. Newspaper circulations are declining in many Western countries as consumption patterns shift to online media. Younger demographics in particular are turning to blogs which are making inroads into traditional media.
2. The study examined online media and blogs through interviews with journalists and bloggers in the UK, US and Canada. It found that productivity pressures are rising for journalists who must file more stories, leaving less time for in-depth reporting.
3. Some bloggers are breaking stories ahead of traditional journalists and see mainstream journalists as lazy or fearful of challenging the political establishment. However, journalists and bloggers have different standards, levels of accountability, expertise and focuses.
PresentationThomasPleilandDanielKoempel
The document analyzes social media and online public relations projects of four large German companies: BASF, IKEA, Siemens, and BMW. It finds that the projects generally had an experimental nature and narrow focus, with events and internal projects being more common than strategic, long-term engagements. While the projects achieved some successes, such as downloads and page views, their limited scope and lack of continuity hindered broader impacts and relationship building with stakeholders. Overall, the cases demonstrated that while companies are experimenting with social media, fully integrating it into public relations strategies remains a challenge.
PresentationPeterMechant
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
PresentationAnsgarZerfass
The document discusses the rise of social media and how it is ushering in a new communication culture. It outlines some key driving forces behind this change, including the shift to more open and participatory online communication tools. This is empowering recipients to become "investigative proponents" who actively seek, share and discuss information. As a result, communication management faces challenges in adapting to new rules and structures around authenticity, communities, and narrowcasting information.
PresentationNevilleHobson
This document discusses how virtual worlds like Second Life present new challenges and opportunities for communication management. Second Life has experienced explosive growth, with over 4.6 million members from around the world. Many businesses are now participating in Second Life to experiment with new communication and business models, conduct research, and foster collaboration in ways not possible in the real world. The transition to virtual worlds is coming, and companies should explore these technologies now to be better prepared for their future impact.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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