I Made America is a transmedia story told across multiple online and offline channels. Relationships and story arcs are developed through video and micro-content on social networks, with video serving as the "heartbeat" and micro-content as the "blood cells". The story follows six Founding Fathers - Adams, Franklin, Hamilton, Jefferson, Madison, and Washington - who are kidnapped from their own time and brought to live in 2012, sharing their experiences on social media. The transmedia project is intended to ride the wave of interest in the 2012 US election by bringing political figures from history into modern times. It launched in January 2012 and its success is measured through various online engagement metrics.

2. Storytelling through Transmedia

3. The
Evolution of
Storytelling

4. 2011
The
Evolution of
Media

5. Now is the Time to be
a Publisher

6. Now is the Time to be
an Entertainer

7. I Made America is a transmedia
story delivered through multiple
channels online and
off, displayed in different forms
of content

8. Relationships and story arcs are told through video
xyz
Supported by micro-content in
social networks that allow for
sub-plots and character development

9. Our heartbeat is video
The blood cells are micro content
Both delivered via veins (online / live)
Pumping to our heart (website, IMA profiles)

10. The Story

11. Six Founding Fathers
ADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTON

12. Kidnapped
from their
time….
…brought to
2012

13. Living Their Lives
ADAMS FRANKLIN HAMILTON JEFFERSON MADISON WASHINGTON
Facebook Facebook Facebook Facebook Facebook Facebook
Twitter Twitter Twitter Twitter Twitter Twitter
…and sharing it along the way

14. The Timeliness

15. Prior Trend Around “Political Humor” in 2008

16. Creates an
opportunity to ride
on the buzz wave of
the 2012 election

17. Tracking Success

18. Subscribers Comments
Views Likes Sign-ups
Attendees Downloads
ACTIVE PARTICIPANTS

19. Launches
January 2012

20. Visit
IMadeAmerica.com

21. For More Information, Content Partnerships & Sponsorship Opportunities
Frank McDade Marc Muszynski Robin Clement
Social Media Producer Creator / Executive Producer PR
frank@imadeamerica.com marc@imadeamerica.com robin@imadeamerica.com