The document discusses the effectiveness of online activism or "clicktivism" and how to make it more impactful. While raising awareness through social media is useful, most online activists do not take meaningful real-world action. To drive real change, clicktivists should connect people to tangible campaigns, encourage donations or petitions, and understand the limitations of only liking and sharing online. Successful examples like the Egyptian revolution show how social media can power grassroots movements when users organize together and take substantive action.