Community Building Through the Arts
Powerpoint presented at NYMACC Conference 2010. Includes Winterfest, Storefront Art Exhibit, Downtown Dance Party, Gallery exhibits
Cindy Baker is a licensed real estate professional who aims to help 100 families accomplish their real estate goals by the end of the year. She provides home value consultations to give homeowners a clear understanding of what their home is worth. The community of Seminole Hills in Pontiac is one of the most esteemed neighborhoods in Southeastern Michigan, with a friendly atmosphere and close proximity to major roads. Market conditions like low interest rates and down payment assistance programs have benefitted buyers.
Caruso Affiliated creates new urban destinations focused on shopping, dining, entertainment, and residential experiences. Their signature properties, The Grove and The Americana at Brand, attract affluent customers from a wide area. The Grove averages 40,000 daily visitors and has high sales and spending per visitor. It draws from a wide trade area and demographic of mostly affluent, educated individuals. The Americana at Brand is a new mixed-use development combining retail, dining, entertainment and residences in Glendale. Caruso Affiliated offers branding opportunities through large-scale events that attract significant media coverage and visitors.
Senior Vice President and Principal Peter Angelides and Senior Advisor Catherine Timko present a sustainable downtown marketing plan and design strategy to the Williamsburg Economic Development Office and Planning Department
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
This document outlines the strategy and marketing plan for a music festival in Brazil called Lollapalooza. The key goals are to merge Brazilian and international culture, attract international audiences and artists, and make the festival profitable. The plan includes research on target audiences and sponsors, a SWOT analysis, communication goals and objectives, tactics by month, and a budget. Evaluation of financial performance and awareness will be used to assess the strategy's success.
An interactive session which will encourage all to reflect on what they have heard and to think about the implications for their business.
It will provide an opportunity for tourism professionals to debate the issues with each other and to think about how, both collectively and individually, we can ensure a sustainable future.
This document summarizes a marketing plan for Cooper's Hawk, a wine club and restaurant chain. It identifies two target customer segments - "One-Bottle Stars" and "Two-Bottle Stars" - who represent over 67% of total revenue. The plan aims to increase spending from these segments. For "One-Bottle Stars", the goal is to shift 20% to a higher wine club subscription level. For "Two-Bottle Stars", the goal is to increase their spending at higher-revenue restaurant venues. The document estimates these changes could increase total revenue by 4%, meeting Cooper's Hawk's marketing objective.
This document from Tourism Victoria outlines their vision to be internationally recognized as a leader in sustainable tourism. It discusses trends in experiential tourism, the rise of Asian travelers, and changing demographics. Tourism is very important for Victoria's economy, contributing $1.9 billion and over 20,000 jobs. However, investment is still needed to recover from past challenges and meet rising customer expectations. Data-driven marketing is crucial to introduce the destination on social media and compete globally.
Cindy Baker is a licensed real estate professional who aims to help 100 families accomplish their real estate goals by the end of the year. She provides home value consultations to give homeowners a clear understanding of what their home is worth. The community of Seminole Hills in Pontiac is one of the most esteemed neighborhoods in Southeastern Michigan, with a friendly atmosphere and close proximity to major roads. Market conditions like low interest rates and down payment assistance programs have benefitted buyers.
Caruso Affiliated creates new urban destinations focused on shopping, dining, entertainment, and residential experiences. Their signature properties, The Grove and The Americana at Brand, attract affluent customers from a wide area. The Grove averages 40,000 daily visitors and has high sales and spending per visitor. It draws from a wide trade area and demographic of mostly affluent, educated individuals. The Americana at Brand is a new mixed-use development combining retail, dining, entertainment and residences in Glendale. Caruso Affiliated offers branding opportunities through large-scale events that attract significant media coverage and visitors.
Senior Vice President and Principal Peter Angelides and Senior Advisor Catherine Timko present a sustainable downtown marketing plan and design strategy to the Williamsburg Economic Development Office and Planning Department
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
This document outlines the strategy and marketing plan for a music festival in Brazil called Lollapalooza. The key goals are to merge Brazilian and international culture, attract international audiences and artists, and make the festival profitable. The plan includes research on target audiences and sponsors, a SWOT analysis, communication goals and objectives, tactics by month, and a budget. Evaluation of financial performance and awareness will be used to assess the strategy's success.
An interactive session which will encourage all to reflect on what they have heard and to think about the implications for their business.
It will provide an opportunity for tourism professionals to debate the issues with each other and to think about how, both collectively and individually, we can ensure a sustainable future.
This document summarizes a marketing plan for Cooper's Hawk, a wine club and restaurant chain. It identifies two target customer segments - "One-Bottle Stars" and "Two-Bottle Stars" - who represent over 67% of total revenue. The plan aims to increase spending from these segments. For "One-Bottle Stars", the goal is to shift 20% to a higher wine club subscription level. For "Two-Bottle Stars", the goal is to increase their spending at higher-revenue restaurant venues. The document estimates these changes could increase total revenue by 4%, meeting Cooper's Hawk's marketing objective.
This document from Tourism Victoria outlines their vision to be internationally recognized as a leader in sustainable tourism. It discusses trends in experiential tourism, the rise of Asian travelers, and changing demographics. Tourism is very important for Victoria's economy, contributing $1.9 billion and over 20,000 jobs. However, investment is still needed to recover from past challenges and meet rising customer expectations. Data-driven marketing is crucial to introduce the destination on social media and compete globally.
Vanessa Capogreco has over 25 years of experience in event management, public relations, media buying, and concert planning. She has managed a wide range of special events and festivals, securing sponsorships, vendors, and musical performers. Capogreco is skilled in developing media strategies, writing press releases, and securing client coverage. She has extensive experience managing accounts and coordinating volunteers for large-scale events.
This document describes a marketing promotion from South Florida Business Tonight (SFBT) called the Restaurant Showcase. It involves a one hour radio segment promoting a restaurant with interviews of owners, chefs, and clients. It also includes commercial spots and an advertisement in a bi-monthly publication. The cost is $750 and includes wine and martini promotions. SFBT is a marketing group of The Nabors Group.
The W Hotel is looking to increase brand awareness and reach new target markets through a digital strategy focused on social media, mobile apps, and online marketing. The target audience is socially active men and women ages 20-35 interested in fashion, music, and nightlife. Goals include creating new target markets and increasing awareness and loyalty. Success will be measured through app downloads/usage, social media engagement, and online impressions and clicks generated from SEM and content on the W Hotel website and blogs.
The document summarizes research from 4 campaigns promoting visits to Lancashire and Blackpool. Surveys of 2,712 people from a database of 36,000 enquirers found that most visitors were over 45, many were repeat visitors, and they spent over 500 pounds per trip on accommodation, food, and drink. A campaign called Lancashire Taste 08 reached 13,000 people and generated over 1 million pounds in visitor spending, with a return of 29 pounds for every 1 pound spent on the campaign. In conclusion, future efforts should focus on promoting food and drink, offering discounts, engaging family visitors, and using online and targeted promotion to deepen relationships with this core group of visitors.
Live Nation plans to expand into South America by acquiring T4F, Brazil and Chile's largest entertainment company. T4F owns 5 venues in Brazil and 1 in Argentina and has a network of over 2.3 million fans. However, T4F is struggling financially and their stock has dropped 85% since going public. Live Nation's acquisition of T4F for $190 million would allow them to gain a foothold in South America and leverage T4F's expertise and infrastructure to grow live entertainment in the region over the next 4-6 years.
George helped found Knoxville's Historic Old City neighborhood in the 1990s. As the Director of Marketing and Public Relations for 8 years, Scott created a multi-pronged promotional campaign for the neighborhood with an annual budget of nearly $100,000. The campaign included branding, brochures, street fairs, events, advertisements, and more to promote the neighborhood as a tourist destination and community. The brochures evolved over many editions and included maps and listings of all Old City businesses. Special events throughout the year attracted visitors. Billboards placed on major highways were found to be the most effective method for bringing new tourists to the area. The promotional work helped revitalize Knoxville's downtown.
Community Marketing Building And Sustaining A Presencegcecs2009
This document discusses using branding, placemaking, and wayfinding as tools for economic growth in communities. It provides case studies of how these were used in Shaker Square (small community), University Circle (large/urban community), and Gordon Square (medium community). For each case, it outlines the theme used and resulting economic impacts such as increased occupancy, jobs, and development. It also discusses strategies for community marketing and public relations, including reaching media outlets, using newsletters and social media, garnering recognition, and sustaining development through the internet.
This document presents a market analysis and recommendations for ONEflight to penetrate the private jet market among 35-45 year olds. It finds that the business jet market is expected to reach $33 billion by 2020 with 17.3% of 35-44 year olds believing private jets will surpass commercial airlines. The target demographic has high discretionary incomes and seeks exclusive, high quality luxury goods. The document recommends focusing digital marketing on experience through social media and partnering with celebrities and luxury brands. It also suggests events sponsorships and promotions through travel sites catering to ultra high net worth individuals.
Rhythm Group is a leading New Zealand events company that produces several major music festivals throughout the year attracting over 35,000 visitors. Their flagship festivals, Rhythm & Vines and BW Summer Festival, are held in Gisborne over New Year's and have grown to include over 25,000 attendees combined. The festivals generate an estimated $15 million for the local Gisborne economy and support over 800 jobs through the production and delivery of the events.
Restoring the Deschutes River Estuary, Olympia, WA Greg Schundler
This document discusses leveraging tourism assets in Olympia and Thurston County by restoring the Deschutes Estuary. It argues that restoration draws tourism, the area is underperforming in tourism compared to other regions, and the estuary is an underused asset. It provides examples showing how restoration increased visits and spending at other sites. The document also notes tourism is rising in the Northwest and that Olympia is well-located to capture more tourism. Outdoor recreation brings significant annual expenditures to the county, and restoring the estuary could increase visits and payments, improving the project's return on investment.
About Richmond Main Street and our work to achieve out vision: Historic Downtown Richmond is a safe, vibrant, thriving destination for arts, entertainment, businesses, and residents with an easily accessible transit center.
The document discusses Butler's Tourism Area Life Cycle model, which outlines the typical stages of development and decline for a tourism destination:
1) Exploration stage - A few adventurous tourists discover an undeveloped place with natural or cultural attractions but no tourism facilities yet.
2) Involvement stage - Local residents get involved by providing accommodations, food, and transportation, and tourism becomes economically significant.
3) Development stage - Large numbers of tourists arrive, big companies invest, and secondary attractions are created, swelling tourism jobs and development.
4) Consolidation stage - Tourism dominates the local economy, marketing expands, and major chains operate resorts, arousing some local opposition. Decline
The document promotes partnering with OC Weekly to reach their readers for advertising and events. It provides readership demographics showing that 41% of OC residents who dine out frequently get dining information from OC Weekly. It then describes an upcoming event called "Decadence" that will have 2,200-3,000 attendees and promote local restaurants. Partnering businesses will receive various advertising benefits and participating restaurants can showcase their business at the event for $275.
The Ville Resort-Casino features a variety of well-appointed rooms with stunning views and all your dining and entertainment needs catered for on-site. Whether travelling alone or in a group, for business, leisure or adventure – we have the room for you.
Uniquely Nelson was formed in 2002 by local businesses to promote Nelson City and enhance the central business district. It organizes several annual promotions throughout the year including Market Day, winter shopping events, and Art in Windows. It also publishes a city guide, maintains a website and social media presence, and sends out an e-newsletter to further promote members and Nelson City.
This document provides an overview of opportunities for becoming an Allstate Exclusive Agent. It discusses the benefits of working with Allstate such as brand recognition, education programs, and support services. It outlines the requirements to become an agent, options for purchasing an existing agency or starting a new one, and considerations for evaluating and running an agency business. The document also reviews Allstate's commissions structure, financial products, resources for growth programs, and awards for high-performing agencies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Vanessa Capogreco has over 25 years of experience in event management, public relations, media buying, and concert planning. She has managed a wide range of special events and festivals, securing sponsorships, vendors, and musical performers. Capogreco is skilled in developing media strategies, writing press releases, and securing client coverage. She has extensive experience managing accounts and coordinating volunteers for large-scale events.
This document describes a marketing promotion from South Florida Business Tonight (SFBT) called the Restaurant Showcase. It involves a one hour radio segment promoting a restaurant with interviews of owners, chefs, and clients. It also includes commercial spots and an advertisement in a bi-monthly publication. The cost is $750 and includes wine and martini promotions. SFBT is a marketing group of The Nabors Group.
The W Hotel is looking to increase brand awareness and reach new target markets through a digital strategy focused on social media, mobile apps, and online marketing. The target audience is socially active men and women ages 20-35 interested in fashion, music, and nightlife. Goals include creating new target markets and increasing awareness and loyalty. Success will be measured through app downloads/usage, social media engagement, and online impressions and clicks generated from SEM and content on the W Hotel website and blogs.
The document summarizes research from 4 campaigns promoting visits to Lancashire and Blackpool. Surveys of 2,712 people from a database of 36,000 enquirers found that most visitors were over 45, many were repeat visitors, and they spent over 500 pounds per trip on accommodation, food, and drink. A campaign called Lancashire Taste 08 reached 13,000 people and generated over 1 million pounds in visitor spending, with a return of 29 pounds for every 1 pound spent on the campaign. In conclusion, future efforts should focus on promoting food and drink, offering discounts, engaging family visitors, and using online and targeted promotion to deepen relationships with this core group of visitors.
Live Nation plans to expand into South America by acquiring T4F, Brazil and Chile's largest entertainment company. T4F owns 5 venues in Brazil and 1 in Argentina and has a network of over 2.3 million fans. However, T4F is struggling financially and their stock has dropped 85% since going public. Live Nation's acquisition of T4F for $190 million would allow them to gain a foothold in South America and leverage T4F's expertise and infrastructure to grow live entertainment in the region over the next 4-6 years.
George helped found Knoxville's Historic Old City neighborhood in the 1990s. As the Director of Marketing and Public Relations for 8 years, Scott created a multi-pronged promotional campaign for the neighborhood with an annual budget of nearly $100,000. The campaign included branding, brochures, street fairs, events, advertisements, and more to promote the neighborhood as a tourist destination and community. The brochures evolved over many editions and included maps and listings of all Old City businesses. Special events throughout the year attracted visitors. Billboards placed on major highways were found to be the most effective method for bringing new tourists to the area. The promotional work helped revitalize Knoxville's downtown.
Community Marketing Building And Sustaining A Presencegcecs2009
This document discusses using branding, placemaking, and wayfinding as tools for economic growth in communities. It provides case studies of how these were used in Shaker Square (small community), University Circle (large/urban community), and Gordon Square (medium community). For each case, it outlines the theme used and resulting economic impacts such as increased occupancy, jobs, and development. It also discusses strategies for community marketing and public relations, including reaching media outlets, using newsletters and social media, garnering recognition, and sustaining development through the internet.
This document presents a market analysis and recommendations for ONEflight to penetrate the private jet market among 35-45 year olds. It finds that the business jet market is expected to reach $33 billion by 2020 with 17.3% of 35-44 year olds believing private jets will surpass commercial airlines. The target demographic has high discretionary incomes and seeks exclusive, high quality luxury goods. The document recommends focusing digital marketing on experience through social media and partnering with celebrities and luxury brands. It also suggests events sponsorships and promotions through travel sites catering to ultra high net worth individuals.
Rhythm Group is a leading New Zealand events company that produces several major music festivals throughout the year attracting over 35,000 visitors. Their flagship festivals, Rhythm & Vines and BW Summer Festival, are held in Gisborne over New Year's and have grown to include over 25,000 attendees combined. The festivals generate an estimated $15 million for the local Gisborne economy and support over 800 jobs through the production and delivery of the events.
Restoring the Deschutes River Estuary, Olympia, WA Greg Schundler
This document discusses leveraging tourism assets in Olympia and Thurston County by restoring the Deschutes Estuary. It argues that restoration draws tourism, the area is underperforming in tourism compared to other regions, and the estuary is an underused asset. It provides examples showing how restoration increased visits and spending at other sites. The document also notes tourism is rising in the Northwest and that Olympia is well-located to capture more tourism. Outdoor recreation brings significant annual expenditures to the county, and restoring the estuary could increase visits and payments, improving the project's return on investment.
About Richmond Main Street and our work to achieve out vision: Historic Downtown Richmond is a safe, vibrant, thriving destination for arts, entertainment, businesses, and residents with an easily accessible transit center.
The document discusses Butler's Tourism Area Life Cycle model, which outlines the typical stages of development and decline for a tourism destination:
1) Exploration stage - A few adventurous tourists discover an undeveloped place with natural or cultural attractions but no tourism facilities yet.
2) Involvement stage - Local residents get involved by providing accommodations, food, and transportation, and tourism becomes economically significant.
3) Development stage - Large numbers of tourists arrive, big companies invest, and secondary attractions are created, swelling tourism jobs and development.
4) Consolidation stage - Tourism dominates the local economy, marketing expands, and major chains operate resorts, arousing some local opposition. Decline
The document promotes partnering with OC Weekly to reach their readers for advertising and events. It provides readership demographics showing that 41% of OC residents who dine out frequently get dining information from OC Weekly. It then describes an upcoming event called "Decadence" that will have 2,200-3,000 attendees and promote local restaurants. Partnering businesses will receive various advertising benefits and participating restaurants can showcase their business at the event for $275.
The Ville Resort-Casino features a variety of well-appointed rooms with stunning views and all your dining and entertainment needs catered for on-site. Whether travelling alone or in a group, for business, leisure or adventure – we have the room for you.
Uniquely Nelson was formed in 2002 by local businesses to promote Nelson City and enhance the central business district. It organizes several annual promotions throughout the year including Market Day, winter shopping events, and Art in Windows. It also publishes a city guide, maintains a website and social media presence, and sends out an e-newsletter to further promote members and Nelson City.
This document provides an overview of opportunities for becoming an Allstate Exclusive Agent. It discusses the benefits of working with Allstate such as brand recognition, education programs, and support services. It outlines the requirements to become an agent, options for purchasing an existing agency or starting a new one, and considerations for evaluating and running an agency business. The document also reviews Allstate's commissions structure, financial products, resources for growth programs, and awards for high-performing agencies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Cloud computing allows storing and processing files from anywhere through internet servers. Tag galaxy searches photos through visual tags guiding users to intended images, rendering categories as a 3D planet chain. Cha Cha looks up information through text, internet, or phone, such as finding cheap products by texting Cha Cha.
What's Next in Financial Services Infrastructure Plumbing and APIs Stephane Dubois
Xignite is a company that provides market data APIs and infrastructure. They have over 1000 clients in 56 countries and processed over 2 trillion API requests in 2016. The document discusses the history and evolution of APIs from early web APIs to current cloud APIs. It predicts that in the next 5 years, banks and financial institutions will move more of their infrastructure to the public cloud and expose core capabilities as APIs to build next generation applications and dramatically lower costs. The market data landscape is also shifting from expensive in-house infrastructure to a cloud-based model using data, analytics and other APIs.
1. Dokumen tersebut memberikan informasi tentang bisnis dari Herbalife yang memungkinkan orang untuk bekerja dari rumah dan membangun tim kerja;
2. Memberikan contoh kesuksesan orang lain yang telah membangun bisnis dari Herbalife dengan penghasilan bulanan antara Rp. 5 juta hingga Rp. 100 juta;
3. Menjelaskan cara membangun bisnis dengan merekrut pelanggan dan membantu orang lain untuk membangun bisnis mereka sendiri
The document outlines an agenda for a workshop on the Access to Success Initiative. The workshop aims to help participating university systems understand data on access and success, identify elements of successful change efforts, propose strategies to build capacity, and discuss engaging campus leaders. Sessions will cover understanding new data capabilities, essential elements of change, proposed initiative strategies, and supporting systems in their work. The goal of the Access to Success Initiative is to cut gaps in access and success for low-income and underrepresented students in half by 2015 across 24 state university systems.
A perspective on the current gold rush in investment/social data related gold rush in financial technology. Presentation given at the May 14th 2014, Fintech Conference in NYC.
Moving Market Data to the Cloud - TABB Group and XigniteStephane Dubois
The document discusses how the capital markets industry is facing unsustainable costs in its existing model and must embrace cloud technologies and new delivery platforms. It notes that market data services delivery has not changed significantly in decades and relies on outdated on-premise infrastructure with high costs. The document argues that a transition to cloud-based market data services can help drive down costs, increase flexibility, and enable innovation through new technologies and delivery of integrated front-office applications. It presents the opportunity for both buy- and sell-side firms to realize benefits through a phased approach to cloud adoption.
This document discusses tools and techniques for managing an ArcGIS Server enterprise system, including:
1) Using map service usage reports to monitor map service performance and usage.
2) Updating map caches to ensure map services remain fast by reconciling edits and refreshing affected tiles.
3) Keeping services fast by periodically loading map services in a web browser to prevent caching.
4) Restarting ArcGIS Server components using the Services console to resolve issues.
The document summarizes three studies on the effects of learning with online erroneous examples. The studies examined:
- Whether advanced students gain more from erroneous examples with help for self-explanation.
- If erroneous examples can improve cognitive skills, conceptual understanding, transfer abilities, and error detection/correction.
- Whether adaptive help plays a role.
Across the three studies, results showed that erroneous examples with help led to better metacognitive skills like error detection and conceptual understanding compared to examples without help or normal problem solving. Advanced students and those with help detecting and correcting errors benefited most. However, conceptual topics like "part of a whole" proved more difficult.
APIs Are Powering Fintech Innovation. What Is Next?Stephane Dubois
Presented at Xignite API World 2016 - San Jose
Look in to the history and role of APIs in Financial services and the Fintech Revolution, assess the current situation in fintech and finserv markets and discuss what the future of APIs in financial services might look like.
This document discusses different addressing modes and instruction formats. It covers several addressing modes including immediate, direct, indirect, register, register indirect, displacement, stack, and relative addressing. It also discusses the instruction formats of different processors including PDP-8, PDP-10, PDP-11, VAX, Pentium, and PowerPC with details on opcode, operands, addressing modes, instruction length and allocation of bits.
Jaime Claudio from Discover Long Island explains to us how tourism marketing impacts the profitability and productivity of small businesses and explains what we can do to benefit from tourism marketing.
The Great South Bay Music Festival is an annual 4-day music festival held in mid-July in Patchogue, NY that has been running for 11 years. It attracts over 20,000 paid attendees each year from Long Island, NYC, and across the US with over 70 performers on 4 stages. Sponsorship opportunities range from $2,500 to become a VIP exhibitor to becoming the exclusive Presenting Sponsor for a package valued at $175,000 which includes naming rights, marketing benefits, and an exclusive VIP experience area.
Visitors to South Walton, Florida set new tourism records in 2011, with a 52.3% increase in bed tax revenue from the previous year. Marketing programs funded by a $30 million BP oil spill grant helped drive visitor numbers. South Walton offers 26 miles of beaches and numerous events throughout the year to attract visitors during both peak and off-season periods. Passage of the RESTORE Act could provide hundreds of millions more for Gulf Coast tourism and environmental restoration.
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
The document summarizes the benefits of Carnival Cruise Line's Bay of Fundy cruise to the community and tourism industry in Saint John and the Bay of Fundy region. The cruise has provided over $1 million in marketing, promoting the region worldwide. It allows local businesses to extend their seasons and test new products. The economic activity also benefits local charities. Additionally, the cruise line has led to new investments and immigration as visitors become aware of the region and relocate there.
Kristian Sonnier is a communications professional who has specialized in the strategic management of public, media and community relations for the past 21 years. In that time, he has developed deep experience in special event and crisis communications planning and execution.
Mark Romig is President and CEO of the New Orleans Tourism Marketing Corporation. They co-presented on marketing after a crisis at #SoMeT15US.
The document provides information on economic development initiatives in Owen Sound, Ontario. It discusses the city's new economic development strategy which has three themes: promoting local pride, supporting existing businesses, and attracting new investment. It highlights recent events including a job fair that connected employers and job seekers, and city council visiting a local packaging business. Real estate properties owned by the city are also being marketed for new development opportunities. The tourism department updates include a successful winter dining promotion, a new online events calendar, and new visitor guides being distributed.
This document discusses non-profit organizations in the performing arts sector. It explains that most art music organizations cannot be economically viable through revenue alone and rely on government funding, corporate giving, and private donors for support. It also outlines some of the key ways non-profits in the performing arts generate income, such as through ticket and membership sales, fundraising, and employing marketing tactics to appeal to new audiences. Finally, it provides examples of cross-over successes and lists several resources for further information about non-profit performing arts administration.
This document outlines a marketing campaign to promote tourism to the island of Saint Lucia. The campaign's strategy is to position Saint Lucia as the top destination for rest and relaxation. Tactics include introducing a National Check Out Day holiday to celebrate relaxation, hosting an exclusive media cruise event for journalists to experience Saint Lucian culture, and pitching relaxation segments on popular morning and daytime talk shows in the US. The campaign aims to increase awareness of Saint Lucia and tourism numbers through social media promotion and generating interest from travel media outlets.
The document provides an overview of the MuchMusic Video Awards (MMVA). It discusses the target market, costs, impact, competitors and key details of the annual Canadian music video awards show. The target market is music fans aged 14-26. Advertising costs and placement strategies are examined for People and Famous magazines. Competitors include the Teen Choice Awards and MTV Video Music Awards. Justin Bieber and Cody Simpson are identified as two main artist players in the industry.
The LisaRaye Memorial Day Mixdown WeekendCrystal Ellis
This document provides information about the LisaRaye Memorial Day Mixdown Weekend event taking place from May 25-29 in St. Thomas, US Virgin Islands. It will include networking, comedy, fashion shows and parties over the weekend. Sponsorship packages ranging from $75,000 to $25,000 are available for brands and include various marketing benefits like logo placement, gift bag inserts, and event passes. The goal is to promote business and cultural connections between 4000 attendees from various areas expected to attend.
The document provides information about Ventura, California and the Ventura Visitors Bureau. It describes Ventura as having world-class cuisine and arts alongside outdoor activities like kayaking and wildlife viewing. It then gives an overview of the Visitors Bureau budget, staffing, marketing efforts, and tools to promote tourism in Ventura through various publications, social media, and trade events.
The Ste. Genevieve Department of Tourism created a FY2013 marketing plan to increase tourism. Their goals were to increase taxable sales, visitors, and overnight stays by focusing on cultural attractions like history and events. They planned to advertise using print, radio, online and social media to reach new markets up to 300 miles away. The plan highlighted Ste. Genevieve's historic architecture and cultural heritage as strengths to attract cultural travelers. Challenges included limited funding, signage and lodging options. The plan aimed to leverage partnerships and niche trends in heritage, culinary and group tourism.
The document is a sponsorship proposal for Reggae Carifest, an annual reggae music festival and cultural celebration held in New York City since 1998. It outlines the event's history and impact, and provides details on sponsorship packages, promotional activities, and costs associated with the 2018 festival. Sponsorship opportunities range from $5,000 to $75,000 and offer varying levels of branding, marketing benefits, and access. The goal is to enhance corporate images while celebrating Caribbean culture and raising funds for charities. Over 150,000 people are expected to attend the star-studded musical performances and family-friendly activities of the 10th annual event.
This document discusses the impact and role of tourism in Washington County. It notes that tourism generates $800 million in annual visitor spending, supports 8,500 jobs, and provides $9 million in tax revenue, reducing personal taxes by $1,276 annually. Tourism has also funded infrastructure projects like the DSU Human Performance Center and Snake Hollow Bike Park. The majority of out-of-state visitors spend time in St. George and Springdale. The document outlines the roles and objectives of the tourism organization, including unifying entities, maximizing revenues, growing tourism responsibly, and communicating benefits to the community.
The document discusses strategies for promoting wine tourism in undiscovered regions through social media and other marketing techniques. It provides tips for using platforms like Twitter, Facebook, Pinterest and hashtags to engage international audiences and build awareness of destinations beyond well-known regions. Specific examples are given of how the Okanagan Valley in Canada and Baja California in Mexico leveraged these methods to increase tourism by focusing on their unique qualities and partnering with local governments and media.
Enjoy marketing basics presented in a real, informative and ready-to-use way. Enjoyed at the INfusion Media Mixer, January 29th, 2010 on the beautiful Sunshine Coast, Canada where they are doing business in a whole new way!
Looking for a great way to leverage your marketing/sponsorship dollars? Does reaching 50k plus people in a great demographic, being apart of one of Ottawas fastest growing and most unique festivals in the heart of downtown all for as little as $1000.00 interest the savvy business person in you? If you would like more information or to be apart of this Glowing affair contact me at cpenn19@yahoo.com.
Kevin N. Holt has over 20 years of experience in marketing and promotions for theatrical productions. He has held positions at various theaters and production companies in New York and Chicago, managing marketing campaigns and special events. His skills include digital marketing, media relations, and developing strategic plans. He maintains extensive contacts in the performing arts industry.
3. A cultural tourism initiative developed to spur economic activity during the slowest time of the year. SOLUTION
4. “ Wine and Jazz lovers flocked to the North Fork… while most guests hailed from Long Island & NYC, many traveled from outside the state.” The News Review, February 26, 2009
5. “ The music made the program a big success, we experienced a 75% new customer base that had never traveled to the East End or had not been out in a very long time.” from 2008 evaluation
6. There are 120 special offers from area businesses including B&Bs, hotels, restaurants and shops.
7. “ Call volumes surged with requests for information and bookings- with frequent mention of the Winterfest. We referred many callers to other B&Bs/hotels.” from 2008 evaluation