This document describes a marketing promotion from South Florida Business Tonight (SFBT) called the Restaurant Showcase. It involves a one hour radio segment promoting a restaurant with interviews of owners, chefs, and clients. It also includes commercial spots and an advertisement in a bi-monthly publication. The cost is $750 and includes wine and martini promotions. SFBT is a marketing group of The Nabors Group.
2. SOUTH FLORIDA BUSINESS
TONIGHT
Restaurant Showcase
Live from your location
• Tuesday Night
• 7pm – 8pm
• Venue of your show
• Interview with Owners
• Interview with Chef
• Interview with Clients of choice
• Promote Specials
• Review of menu (food & spirits)
• Special Guest from Host
3. SOUTH FLORIDA BUSINESS
TONIGHT
Restaurant Showcase
• Wine & Martini Promotion
• 1 hour radio time
• 10 – 30 second commercials
• 2 commercials during ShowTime
• 8 commercials to run day before showtime
• Advertisement in Venu Magazine
• Bi-Monthly Publication
• Subject to SFBTS’ arrangement
• Wine & Martini Promotion Cost $750
(South Florida Business Tonight is a marketing promotion of The Nabors Group. All financial considerations will be
negotiated with the aforesaid)
4. SOUTH FLORIDA BUSINESS
TONIGHT
880 the Biz Assessments
• Station Venue
• The Wall Street Network
• Investing
• Trading
• Retirement
• Real Estate
• The Economy
• South Florida
• Live Broadcast
• AM
• Internet
5. SOUTH FLORIDA BUSINESS
TONIGHT
880 the Biz Station Overview
Miami’s Business Leader
880AM The Biz is the only full time Business News Talk station in the Miami Market
Now, more than ever, people need financial news and advice. Our programs and personalities
offer real time financial market coverage, sound strategies and advice for navigating the
troubled financial sates. 880AM The Biz listeners are active and sophisticated investors
constantly seeking information about the best ways to increase and become diverse with their
investments. Further, 880AM offers the tri-county advertisers the best opportunity to reach
potential customers at a time when they are thinking about their money.
880AM features interactive talk shows on money, investing, real estate, retirement planning,
personal finance and other relevant financial topics.
In addition to these topical subjects, the Bloomberg Report airs every day to further aid our
listeners with current events such as economic, business and market news. Market updates
are provided as the trends and themes that emerge in the trading day followed. The best and
brightest guests offer insights that are deeper than the headlines.
6. SOUTH FLORIDA BUSINESS
TONIGHT
According to the Media Audit Report the
Household Income $200,000+
Business Owners, Presidents, CEO’s,
CFO’s
Own 2 or more Homes
Market Value of Home: $400,000+
Own 3 or more Vehicles
Drives BMW, Jaguar, Lexus, Mercedes,
Porsche, Volvo
Owns Sailboat
Attends Cultural Events, Concerts, Theatre
Takes Cruises and Flies for Pleasure
Fine Dining 4 – 6 times per month
Have IRA / Keogh Accounts
Liquid Assets: Cash, Stocks, Bonds and
CD’s = $250,000+
Reads the Wall Street Journal / New York
Times
The 880AM Audience Profile
880AM primarily targets an upscale, well educated, and sophisticated audience of Adults 35+
According to the Media Audit Report the listener’s index extremely high with the following: