The document provides an introduction to Adani Enterprises Limited, an Indian conglomerate founded in 1988. It discusses that Adani operates India's largest private port and special economic zone. It also owns major businesses in various industries such as resources, logistics and energy. The document then describes Adani's values of trust, courage and innovation. It provides details on Mundra Port and its strategic location and infrastructure. Finally, it discusses factors in the external environment including economic, social, political, technological and ecological factors.

2. Prepared by :- Group :- 11
 Ashish Mittal
 Kunal Nagrani
 Mayur Chatwani SKIPS [2011-2013]
 Prakash Sahu
 Rohit Rajpurohit
 Tarak chauhan

3. INTRODUCTION
 Type : Public
 Traded as : BSE: 512599, NSE: ADANIENT
 Industry : Conglomerate
 Founded : 1988
 Founder(s) : Gautam Adani
 Headquarters : Ahmedabad, Gujarat, India
 Area served : India
 Products : Petroleum, natural gas
 Services : Logistics, real estate, port services
 Revenue : 26,941 crore (US$5.37 billion)(2011)
 Profit : 2,492 crore (US$497.15 million)(2011)
 Total assets : 52,291 crore (US$10.43 billion)(2011)
 Employees : 8,500 (2011)
 Subsidiaries : Adani Gas Limited

4. Contd…
 Operator of the largest private port in India
 Developer of the largest multiproduct SEZ in India
 Owns the largest edible oil refining capacity in India
 One of the largest trading houses in India
 Largest Integrated Coal Management Firm in India
 Promoter of India’s first supercritical technology based
power plant
 Operator of the world’s largest automated import Coal
Terminal having 60 MnT capacity

5. VALUES
 Since inception, three values have driven all the
activities of the Adani Group. These values are central
to Adani’s operations worldwide and will continue to
be at the core of all our businesses.
 Trust - We will deliver on all our promises - our word
is our bond.
 Courage – We will support our decisions and actions
with conviction.
 Innovation - We will think laterally and never fight shy
of embracing big ideas.

6. Mundra Port – 1993 Mundra Port –
2012

7.  Mundra Port, India’s largest private port, provides cargo
handling and other value-added port services. The port offers a
number of locational and logistical advantages.
 Largest, Notified and Functional Port based multi-product SEZ
in India.
 Strategically positioned Port based location with effective access
to major international sea ports.
 An Integrated Self sustained SEZ for setting up an Industrial
Hub along with Social infrastructure needs.

8.  Integrated Infrastructure and Utilities.
 Well developed commercial & social infrastructure for
Living, Learning, Healthcare and Recreation
 Mundra Port is strategically located for global trade (Latitude:
22º 43’ 88’ N; Longitude: 69º 42’ 34’ E).
 Located on the northern coast of the Gulf of Kutch on the west
coast of India, Mundra Port provides a convenient international
trade gateway to Europe, Africa, America and the Middle East.
 Mundra has a deep draft (12.5 Meters – 17 Meters) which
enables large vessels like panamax and super post
panamax carriers to dock alongside its berth.
 Mundra Port is situated in Gujarat, one of India’s most
industrialized, investor friendly and commercially successful
states.

9. External Environment
 Definition:
Conditions, entities, events, and factors surrounding
an organization that influence its activities and choices,
and determine its opportunities and risks.

10. The Firm’s External Environment
Comprised of following Components:
 Remote environment
 Industry environment
 Operating environment

11. Remote environment
 Economic Factors
 Social Factors
 Political Factors
 Technological Factors
 Ecological Factors

12. Economic Factors
 Years of initially fast GDP growth was attributed to factors like
 sustainable income ,
 increased demand for fmcg products and
 growth of retail sector along with that foreign direct
investment,
 decrease on import duties
 increase demand of Indian goods in foreign markets.
 Changes in the interest rate affects its business.
 Inflation changes also affect its business.
 Employment is generated in the organization.

13. Social Factors
 Mundra SEZ is a self sustained SEZ. Along
with the state of art developments of industrial
infrastructure and facilities, Lifestyle has a new
definition at Mundra SEZ
 Quality life with amenities like shopping mall,
community centre, library, swimming pool,
sports arena, resorts, golf course, eateries,
hotels, hospitals and health care etc.
 Walk to Work Culture

14. Political Factors
Fiscal advantages.:-
 Direct Tax Benefits – Income Tax
 100% exemption for the first 5 years
 50% exemption for the sixth to tenth (next 5) years
 50% exemption on the ploughed back profits, for an additional 5
years, after ten years
 Indirect Tax Benefits - Perennial exemption in all taxes including
 Excise Duty
 Custom Duty
 Service Tax
 Value Added Tax (VAT)
 Stamp Duty / Lease Tax
 Entry Tax and various other State levies that would otherwise be
applicable on operations

15. Technological Factors
Specific areas in which R & D carried out by the company and
benefits arrived out of it.
The year 2009-10 being the first year of the operation, following
exercises are being taken up to improve the performance of the plant
(i) Pre-drying of high moisture Coal.
(ii) Cathodic protection for water Box of Condenser.
(iii) Reduction of Drift in Cooling Towers.
(iv) Efficient operation of equipments in switchyards in the prevalent
Costal conditions.
(v) Sea water based Electro Chlorination Plant has been installed and
commissioned to generate
hypo chloride solution for plant uses.
f) Future plan of action.
The abovementioned R&D activities are planned to be continued for

16. Contd…
g) Technology absorption, Adaptation and
Innovation.
The technology absorbed/adapted FGD system based
on Sea Water has been planned for Mundra
Phase – IV to reduce SOx emission.
Benefits derived as a result of the above efforts.
Since this is the first year of operations, no effect on
the cost of production can be identified.

17. Ecological Factors
 The Company attaches great importance to a healthy
and safe working environment.
 The Company is committed to provide good physical
working conditions and encourages high standards of
hygiene and housekeeping.
 The Company is furthermore committed to comply
with the rules and regulations applicable for protection
of the environment in which it operates.
 Particular attention should be made to preserve the
natural resources and minimize the impact of its
business operations on environment

18. Industry Environment
 Entry Barriers
 Supplier Power
 Buyer Power
 Substitute Availability
 Competitive Rivalry

19. Industry analysis
 The growth rate of industry had been 20-25% above.
 Many companies in this industry diversify
geographically by going in joint venture with foreign
companies.
 Risks associated with industry is mainly change in
government laws and regulations.
 Diversification helps in finding strategic investment
and for substituting different suppliers

20. Global Partners :-

21. Entry Barriers
 High investment
 Natural Resources
 Govt. policy
 Brand Identity
 Maximum utilization of resources

22. Substitute Availability
The different ports controlled by Adani group are :-
 Adani Mundra Port
 Adani Hazira Port
 Adani Murmugoa Coal Terminal
 Adani Vizag Coal Terminal Pvt. Ltd.
 Adani Abbot Point Terminal Pvt. Ltd.

23. Competitive Rivalry
 Growth of industry
 Unique brand identity
 Switching is not possible because of heavy investment
 The competitors are diversified in the form of other
modes of transport.

24. Operating Environment
Also called competitive or task environment.
 Includes following factors :-
 Competitors.
 Creditors.
 Customers.
 Labor.
 Supplier.
 Also includes suppliers & creditors and HRM.

25. Contd….
 Competitors :-
 Market Share.(Inc By 0.08%)
 Location and age.(Est 1988)
 Experience.
 Financial Position.
 Advertising and promotion Effectiveness.
 Large employment opportunity.

26.  Creditor’s & Customers :-
 They are fully committed to their Creditor’s and
Customers .
 Company believe respectable profits will ensure
allocation of resources for developing, assimilating and
managing expertise.

27.  Supplier’s :-
 Supplier’s provide attractive quantity
discount and quick delivery.
 They provide minimum shipping charges.
 Suppliers are even dependent on the
firm.

28.  Labor:-
 Labor market usually dependent on four factors :
 Reputation.
 Availability of People.
 Labour Unions.