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china Presentation part 1
The document summarizes and compares two hardware businesses in Malaysia: Perniagaan Gluck and Cemerlang Indah Hardware. Perniagaan Gluck has more customers, offers a wider variety of products including household items, and is more commercially successful due to keeping up with trends, improving services, and having a long-term vision. In contrast, Cemerlang Indah Hardware has fewer customers, focuses only on construction materials, and could improve by adopting new technologies and motivating employees. Appendices provide maps of the business locations and photos comparing their products and store conditions.
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china Presentation part 1
- 1. ENGLISH II /ENGLISH 2 (ELG 30605) Research Report Presentation Hardware Business Group Members: CHEE WEI SHAN CHONG HUI XIN HWANG WEI LI TAN SHEAU HUI YAP JIA EN
- 2. Introduction • Hardware business •Comparison between the two businesses • Perniagaan Gluck and Cemerlang Indah. main products and services competitors business strategy
- 3. Location Perniagaan Gluck HardwareCemerlang Indah Hardware WITHIN KLANG VALLEY Jalan USJ 17 OUTSIDE KLANG VALLEY Jalan Pantai bt 1
- 4. NUMBER OF BRANCHESAND EMPLOYEES PERNIAGAAN GLUCK Main hardware shop (no branch) Only 3 employees in the shop. CEMERLANG INDAH Main hardware shop (no branch) 7 employees in the shop. One of them is Mr. Goh's son.
- 5. PERNIAGAAN GLUCK Main Product MoreHousehold items All Construction material Sponge Toilet accessories Watering pot Broom Electrical supplies Machines & power tools Paint Screw Tools Cement Wood
- 6. CEMERLANG INDAH HARDWARE MainProduct & service All Construction materials Cement Service Key duplication Paint Water pipe Tools Screw Less Household Items Water pipe Toilet accessories Door handle
- 7. Number of Customers PERNIAGAANGLUCK More customer Around 150 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional prosperity Provide good service attitude Fast delivery service CEMERLANG INDAH Less customer Around 80 per day Construction, household, plumber and electrician, paint work Age range is 20 and above Regional not so prosperity Messy and untidy arrangement
- 8. PERNIAGAAN GLUCK Foundedin year 2000 It has been operated for 15 years CEMERLANG INDAH Founded in year 1984 It has been operated for 31 years When were the businesses founded?
- 9. Who are thefounders? PERNIAGAAN GLUCK Mr. Tan and his friend Mr. Liew Partnership business CEMERLANG INDAH Mr. Goh Sin Sing and his friend, a contractor ( quit after a few months) Half retirement state, the business had passed to his son
- 10. Motive for startingthe business PERNIAGAAN GLUCK During that period, the construction business of our nation began to grow well. CEMERLANG INDAH It happened by unexpected. when he meet his uncle in Singapore, his uncle told him not to work for others but to involve in business
- 11. Most Recent Development PERNIAGAANGLUCK Online business due to new trends, people like to DIY Facebook page for testing CEMERLANG INDAH Manage well & maintain their customer relationship
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- 13. Competitors • Perniagaan Gluck Manycompetitors • Cemerlang Indah Hardware Zero competitor
- 14. • Perniagaan Gluck ServicesQuality - Keen on improving - Apply different alternatives Product Variety Hardware supplies, construction materials, DIY household items Business Strategy
- 16. Nature of Market •Perniagaan Gluck Monopolistic competition • Cemerlang Indah Hardware Oligopoly
- 17. Results Perniagaan Gluck ismore commercially successful than Cemerlang Indah Hardware. Why so? Being more competitive Keen on improving (products and services) Keep track on current trend and demand Longsighted vision
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- 21. Cemerlang Indah Hardware •Improve services by approaching IT and technology i. official page ii. promoting and advertising
- 22. • Motivate employeesor staff i. democratic styled ii. Loyalty iii. good relationship
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- 24. Appendix A Location ofboth chosen businesses (Map: taken from Google Maps) a) Cemerlang Indah Hardware
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- 26. Appendix B a) PerniagaanGluck PHOTOS FOR BOTH BUSINESSES Variety brand of locks and wire cutters Which are suitable for household. Variety products and brands from multi Purpose Polyfilla to electric screwdriver Which are commonly use in construction.
- 27. One of thebest seller of the shop: YTL cement Paints are stack neatly and accordingly to avoid them dropping off from the shelves, other than eases the workers in searching of the paint according to customer’s needs.
- 28. Household products aresold to fulfil the customers needs from funnel to variety size and colour of the water scoops. The owner assures customers and workers safety by making sure that the walkway is clean and zero obstacles.
- 29. b) Cemerlang IndahHardware Variety brand and type of construction tools from spirit level to Discs cutter Available of different functions of the glue and on the right side of the photo, there are packets of Different screws.
- 30. They also providekey duplication service. For toiletries, they provide shower from variety materials. Modern paint maker machine in the shop available to fulfil customer’s needs regarding the colour of the paint.
- 31. The common brandof the paint available in the shop: JOTUN. Boxes stack on top of buckets of paints is dangerous and may drop off anytime. The metal sinks and boards are simply stuck in the shelves and it would cause dangerous to the workers to injured and in serious case to death since it is made from metal.
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