Gwen's Hardware is a hardware store based in Talisay City, Cebu, Philippines that was founded in 2016. It offers a wide range of products for construction and home improvement. The business was started by two brothers and has grown significantly through word-of-mouth referrals from satisfied construction company customers. It aims to serve property managers, downtown residents, contractors, commercial clients, and other downtown businesses in the local area. The financial goal is to increase annual sales by 40% each year to cover costs and increase profits.

1. Gwen’ Hardware

2. Introduction
 Is a Philippines brand hardware based in Talisay City Cebu ,Philippines. It is the
largest hardware retail cooperative in Philippines, and the largest non-grocery
retail cooperative.[3]
 Founded in 2016as “Gwen's Hardware” ", It grew dramatically . We have plenty of
product line that we can offer to our customers, just like for the construction
equipment. The team can give 100% satisfaction of the quality and service of our
products.

3. History
 It all began in 2015 when my brother and I decided to build a business, After that
we plan to get a sponsor for the business but a lot of people refuse, and so when
we finally met someone who’s willing to sponsor we all started to build the shop
on JAN 2016. We started dealing of some construction companies and then they
refer us to their friends and then after that the business grow.

4. Product line
 Acrylic Sheeting
 Ceiling Material
 Concrete / Blacktop / Sand
 Deck & Roofing Fasteners
 Fastener Kits
 Insulation
 Polyethelene Sheeting
 Metal Goods
 Sandpaper & Steel Wool
 Wood Dowels
 Wood Products
 Wood Repair

5. Target Market
 Property Managers: Every residential building and every commercial
building downtown has a property manager that keep the properties in good
repair. These property managers all need supplies and materials that are
conveniently available.
 Downtown Residents: Downtown Residents will make up as much as 40% of the
potential business of the store. This is an ever growing and expanding
group. Downtown Resident levels are at an all-time high.
 Contractors: As stated earlier, These are the people who build a lot of
construction

6. Target Market
 Commercial Sales: This cou
 Downtown Business: Every downtown business will need supplies from time to
time. ld be the largest growth area of business

7. Financial Opportunities
 The target of the business is that the end of finacial year the grow of sales will
grow to 40% to cover all the cost and the gain more profit to it.

8. Closing