The document discusses the process of creating a music video and digital album for an R&B artist. Key details include: - The group created a digipak with two combined images on the cover to make it unique from other artists. - They included track listings, barcodes, and labels on the inside pages to make it look like a real album. - The music video and digipak were linked to promote the artist across multiple platforms. - Feedback on the video was limited but generally positive, receiving over 150 views through shared links.

1. As a group we thought a good way to
promote an artist would be to create a
music video and on top of that create a
digital and a website.
Our genre is R&B song, we feel that our
digipak suits our genre due to the two
pictures we have used to combine
together to make something different. The
first image captures the sunset with the
houses in the distance and you have the
main picture on top which is of her sitting
on a stair case. We wanted to show the
view she sees and the environment she
lived in. The reason why we this this was
because doing our research we saw that
no other artist did exactly what we did,
which is why ours is different and better.

2. When producing the
track list we had to make
sure the font and colour
was somewhat different
to other track list. To make
it look like a track list we
added a bar code and
the label she is signed to.
We wanted to make the
background image link to
our front cover digipak so
we took another picture
of the sunset in another

3. The inside of the digipak has a picture of the
artist and the male artist who is featuring in the
song. And another image which is similar to the
front cover. The last image has a message for her
fans who will buy the digipak. The unfortunate
side to this is that we didn’t produce a templet
where you can place the CD.

4. The reason why our digipak link to our music video
is because the digipak contains a picture of Nita
Muretzi and as soon as the audience see her they
would know who it is about.

5. So far we haven't really got much audience feedback however there was one comment on the video (Nice video, I liked the editing).
Even though we don’t have physical evidence we did get a lot of verbal comment from peers and teachers and family members.
A lot of the reasons why we didn’t get more comments is because some people do not have a YouTube account so they cannot
comment and some people just were not bothered to watch therefore we didn’t get any comment, or it could be that students that we
sent an email to we to busy to watch it and it must have slipped their minds
We also got more views
than we were expecting
(159). I shared it around
as email to year 12,13
sixth formers.

7. This is the results we got
in a short period of time
which I think is good
enough, and its better
than nothing. We are
happy with results.

9. Research- our research consisted of finding out what our age range is, what genre to pick from, how
our audience enjoy listen to music either by radio, YouTube, Spotify, iTunes or music channel. To find
out these information and more we created a survey monkey on a website and sent a link around by
email to years 12/13 students, at this point we knew who our focused group was (16+).
On top of the questionnaires we did music videos analysis by doing this I was able to see the different
way artistes used there lyrics to link in with the misé-en-scene, props and cinematography to be able to
tell a story to the audience. I searched up three different music videos on YouTube using a PC.
Youtube helped our group to get a better understanding of music video in our genre and this has
helped us as a group to create narrative music video. One of them was waterfall by TLC, hate it or
love it by The Game ft 50cent and Price tag by Jessie J. For each of the music videos I spoke about the
misé-en-scene, cinematography, editing, and sound. Wix has allowed me to get all my research on my
blog which made it look like a convincing music video.
At the start of our project we chose to do Jon Bellion who is a pop and hip-hop artist, we chose to do
The wonder years, which is a song produced by him. All the research and information for this genre
had been on our blogs however while starting to film we started to loose interest in the song and we
didn't have enough people to cast in the music video and finding a location which had suitable scene
for our music video. In the end we made a decision to change our music video to something we will
enjoy producing

10. Before starting anything we had to research the history of music and how it has
changed. First music video was first broadcasted on MTV’s on August 1st 1981. Frist
song which was published was ‘The Buggles’ with the song ‘Video Killed The Radio
Star’.
Doing this Research gave me ideas as to what to created a music video and how
I would learn from this.
Following from this I had to analyse music videos. I used YouTube to search up the
three songs I wanted to analyse and find out how each component of music
video came together to produce a music video, for this to happen we needed a
narrative and scenery.

13. Research- Digi-pak
When producing our digi-pak we
needed to get ideas so we used the
internet (google) to see how other digi-
pak looked like and how we could
make ours different.
This is our digi-
pak which to
me is good
enough
because we
put in the effort
to make it look
like a real digi-
pak.
I researched different album cover and digi-paks that were recently
produced because it was modern and we were able to relate to it.
Thanks to Google we were able to do this research easily. I could
have done more research however due to the time wasting( we
having problem to film and two weeks before the deadline we
changed the song) I had to rush my blog.

14. For the website research I did
Jhene Aiko due to the fact that
we are redoing one of her song. I
did a power point and added it to
slideshare. We wanted to make
her website similar however we
wanted to add ur own touch
towards it. The way we did this was
my changing the design.

16. Planning
We presented our pitch of our initial
ideas as group to our class mate and
then the next step was to post it on
YouTube to be able to blog it. Being
able to present it to our class mate it
enabled us to get feedback from
them and made us improve for the
criticisms we were getting.
The next step was to create a mood
board for our music video. At first the
genre of our music video which was
Hip Hop, so we did a pop mood board
but near the end we changed the
music video which meant that the
genre was different (R&B) so I did an
R&B mood board.
When changing the song it made it easy
to for us to plan as a group because we
didn’t really need to do casting because
we got one member of our group to be
the main character and used the same
boy who was in the old music video to
feature in the song. He was great help
because he was willing to do anything to
help us.
When planning this, I was able to record
everything we had done together as a group. I
did this by using a website called wix which
enabled me to design my blog and move text
around and add images. However when
presenting the PowerPoint the lighting wasn’t
good therefore the words we not visible and
the fact that we film it with an iPad 2 to post it
on YouTube, the writing just looked blurry.

17. This is our old mood board
but because we have
changed our song we had
to do a new mood board.

18. For my AS production I used
final cut pro, it was hard to use
however I got the hang of it
because I watched YouTube
tutorial to help me figure how
it works and how I am able to
editing. During that year I
gained the confidence to
learn to edit and since then I
have started to enjoy media
and since I have put my heart
and soul into it.
Before I used Final Cut Pro I
used cute cut to film our prelim.
It was really easy to use and I
understood how it functioned
so I felt that I should challenge
myself, so I went on to using
Final Cut Pro to edit my AS
production. Due to the
experience with Final Cute Pro I
thought It was best to us it for
the A2 media music video.
When editing the music
video I had to make sure
that the lip sink was on
time with the music. Also
making sure that there
were different angles to
make the music video look
interesting for our
audience. On top of the
angle changing I made
sure I added some effects
so that it wasn’t bland and
boring for our audiences.

19. For our production we
filmed with a canon
5500 camera, which
gave high quality
images this meant that
the focus was on point.
I was the editor and sometimes I
took the role of a director. I would
always share my opinions and also
listen to my groups opinion so that
we could improve our work. This
year I was able to learn how to focus
with the camera, which was quit
simple.
The disadvantage when using a cannon
indoors is that when filming it doesn’t
secure the lighting, the camera picks up
an effect that causes the whole image to
look poor and spoil the clear images.
However we were able to hid all the flaws
because we added the effects so that
the lighting wouldn’t be noticed as much.
After filming we made sure that we took
the images off the CD card on to the mac
because we saw that other groups were
having their film deleted so we didn’t want
that to happen to us.

20. We have four question and from the four
we all have to answer one as a group. We
did a vodkas using an ipad2 and posted on
YouTube so that I can embed it on to my
blog. Our video lasted 7 min because we
spoke of the mise-en-scene, editing, sound
and props. We spoke about the things we
could have done to improve the music
video, what went well?, why did we change
our song? What is better with this song than
the other song ?. What would have made it
better is if we could have edited and every
time we would speak about a certain thing
we could change it to a screenshot or a
scene in the music video to show what we
are talking about.
I used wix for my blog
because I felt that it
allowed me to be myself
when it came to designing
and I was able to add on
YouTube videos and
pictures from Google. At
first I posted videos on
YouTube however you
couldn’t watch it because
It wasn’t embedded. I
learn from one of my peers
how to import the videos
on my blog and being
able to watch it.
Overall I feel that
we worked hard
as a group and
we achieved in
what we wanted
to do. I'm proud
of the results .

21.  https://www.youtube.com/watch?v=eHG_g6U9ObQ