The document discusses several topics that are considered good, including Muji pens, typographic logo design, geometric patterns, childhood memories, and sustainable graphic design. Muji pens are praised for writing well while being comfortable, affordable, and environmentally friendly. Good logo designs are described as simple, clean, effective, playful, witty, creative, and memorable. Geometric patterns are called mathematical, logical, structural, and beautiful. Childhood memories are valued for taking people back to fond memories from their youth. Sustainable graphic design is outlined as considering environmental, social and economic impacts to minimize harm.