Edelweiss is one of India's leading financial services companies established in 1995. It operates in over 100 cities through 211 offices catering to over 450,000 clients from various segments. The 6-week internship project involved understanding clients' income, savings, investment objectives, and preferred instruments. Primary research through interviews and questionnaires of 100 existing and prospective Edelweiss clients in Delhi, NCR and Gurgaon found that respondents save 20-25% of income and invest for liquidity and long-term needs through government securities for safety. Recommendations include increasing accessibility, promotions, and customized seminars.

1. Under the guidance of Prof.Nilesh Arora
Made ByTushar Chawla
MB12D16

2.  Company
Profile :
 Edelweiss
is
one
of
India’s
leading
financial services company .
 Incorporated
in 1995 and commenced
business in 1996
 Began
as a Investment Banker.
 Mr.Rashesh
Shah and Mr.Venkatchalam
Ramaswamy are it’s executive directors.

3. Edelweiss
Securities Ltd.
Edelweiss
Finance Ltd.
Edelweiss Asset
Management
Ltd.
Cross border
Investments
Private Ltd.
Operates in 106 cities via 211 offices.
Caters to 4,50,000 clients.
Clients include mass retail , mass affluent , HNI ,
corporations, domestic and foreign institutional investors.

4. 
Includes identifying the customer, gathering
information about the customer and providing
him/her with a product or service which is need
driven.

Organization
can
fully
exploit
data
about
customers buying patterns and behavior and
gain a greater understanding of consumer
motivations.

5. 
Customer Profiling helps to :

Dramatically
increase
response
rates
of
marketing campaigns by micro targeting the right
customer with the right product.

Anticipate demand

To increase new customer acquisition and

Customer loyalty.

6. 
The objective of the study is:

To determine income-saving relationship.

To understand client’s investment objective.

To understand client’s saving objective.

To
know
the
most
preferred
investment
instrument.

To find the reasons behind opting for a particular
investment instrument.

7. 
1st and 2nd week – Company’s introduction
and knowledge about it’s products and
services.

3rd week – Cold calling

4th and 5th week – Project implementation

6th week – Analysis and Findings

8. 1. Primary Sources:

Interviews

Questionnaires
2. Secondary Sources:

Company’s Database

9. 
Research design is descriptive.

Sample size – 100

Sampling units – Existing and prospective
clients of Edelweiss.

Sampling
Technique
–
Structured
questionnaire and personal interview.

Sampling Area - Delhi , NCR and Gurgaon.

10. 
Questionnaire was framed to collect information on :

Demographic variables

Level of savings

Objective of savings

Objective of investment

Preferable instrument

Monitoring period

Risk level

11. 
Percentage of women investors was quite less in
comparison to male.

40 % of the respondents fell in the Age Group “35-45.”

Income distribution was heavily towards category
“Rs 30000-40000”.

Savings of the respondents was quite good, majority
of respondents saving “Rs 10000-20000”.

12. 
Meeting
monthly
expenditure
was
the vital
objective of the respondent’s savings.

The
main
motive
behind
the
respondent’s
investment was Liquidity.

48% of the respondents were induced by the
liquidity factor.

Respondents generally invest to make a source
for
regular
income
accumulated funds.
and
growth
on
their

13. 
Majority
of
respondents
preferred
Government bonds for their investment.

Respondents prefer PPF for their saving’s.
They monitor and review their investment
annually.

63% of the respondents are not comfortable
with high or medium level of risk.

Respondents generally surf the internet or
take advice from their family/ friends

14. 
Through the analysis of the consumer buying
behavior with respect to investment instruments, it
can be concluded that:

Respondents save about 20-25% of their savings
with respect to their income.

Invest to maintain medium – high level of liquidity.

Plan to meet their short term financial needs
through their savings.

15. 
Plan to meet their long term financial needs
through their investments.

Generally invest in Government Securities safe, predictable and less risky in comparison
with other investment options.

16. 
Following recommendations can be made
through
my
6
weeks
of
internship
Edelweiss 
More accessibility.

More promotional activities.

Customized Seminars for working persons .

Effective sales time.
at