This document summarizes a study on customer perception of mutual funds. The objectives were to evaluate risk perception of mutual funds compared to other investments and study customer perception and marketing of mutual funds. The hypotheses were that mutual funds are not riskier than other investments and customer perception is good. The methodology included a survey of 50 customers using non-probability sampling. The findings showed most customers were satisfied with and had a positive perception of mutual funds. In conclusion, mutual funds offer diversification and professional management at low cost, with minimal risk. The hypotheses that mutual funds are not riskier and customer perception is good were supported. Recommendations include expanding to semi-urban areas and improving education.

1. Customer Perception Towards
Mutual Funds
Presented by:
Vijay Kumar
2007 EIT 057
MBA(INT) I.T.
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2. LIMITATION
The major limitations of the study were
1. Use of convenient sampling because of lack of resources.
2. The sample size of the study is small to be able to give an adequate representation of the whole
population.
3. Some of the respondent’s data may not be fully correct.
OBJECTIVES OF STUDY
•Evaluate Perception towards risk involved in mutual funds in comparison to other financial
avenues.
•To enhance our knowledge about the subject..
•To study the marketing of Mutual Fund.
•To study the customer perception regarding Mutual Funds
HYPOTHESIS
The proposed Hypothesis statements are:
H01 Mutual Funds is not risky then other financial avenue.
H02 Marketing of Mutual Fund is quite intensive.
H03 Customer perception is not good regarding Mutual Fund.
H04 Customer give first preference to Mutual Fund.
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3. KARVY’s MISSION STATEMENT:
“Our mission is to be a leading and preferred service provider to our customers, and we aim to
achieve this leadership position by building an innovative, enterprising , and technology driven
organization which will set the highest standards of service and business ethics.”
VISION OF KARVY
“To be pioneering financial services company. And continue to grow at a healthy pace, year
after year, decade after decade.”
“Success is a journey, not a destination.” If we look for examples to prove this quote then we
can find many but there is none like that of Karvy. Back in the year 1981, five people created
history by establishing Karvy and company which is today known as Karvy, the largest financial
service provider of India.
INTRODUCTION OF COMPANY
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4. INTRODUCTION OF MUTUAL FUND
A mutual fund is a pool of common funds invested by different investors, who have no
contact with each other.
MUTUAL FUND OPERATIONS FLOW CHART
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Diversification (Across Companies & Sectors)
Convenient Administration (Record Keeping)
Low Costs(Lower transaction cost)
Liquidity (Entry & Exit at NAV)
Transparency (Regular disclosures)
Choice of schemes
Tax benefits
Advantages of Mutual Funds:

5. RESEARCH METHODOLOGY
 Research Design :Descriptive Research
 Research Instrument :Structured
 Sample Method :Non-Probability Sampling
 Sample Size :50
 Sampling Design :Convenience Sampling
 Sources of Data
◦ Primary Data :Structured Questionnaire
◦ Secondary Data :Reference from distributors
& banks.
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FINDINGS
According to the analysis of data I found that most of the people are satisfied and has a good
perception towards mutual funds.

6. CONCLUSION
 After analyzing the data we can say that a Mutual Fund is the most suitable investment for the
common man as it offers an opportunity to invest in a diversified, professionally managed
basket of securities at a relatively low cost.
There is enough scope for the investors to invest money in mutual funds for the longer returns
with a lesser risk factor.
 Mostly people has positive perception towards Mutual fund.
H01 Mutual fund is not risky acc to survey & questioner it has minimum risk that are showing in
risk factor pai chart so H01 is accepted.
H02 Acc to the study of marketing environment H02 is not accepted.
H03 Acc to customer investment we can say that customer perception is quite good
towards mutual funds so H03 is not accepted.
H04 Acc to the customer behavior analysis H04 is not accepted.
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HYPOTHESIS RESULT:

7. RECOMMENDATIONS
 Tapping the upcoming market - Semi Urban Market as there is a lot of
opportunity. Most of the Mutual Funds are operating in the metros and big cities as
per their present branch office locations. If they have to increase their market size
they have to open more distribution centers at the various urban and semi-urban
markets.
 To known the perception about the Mutual Fund and not about the generic product.
Various respondents were not aware of the mutual fund products and the type of
mutual fund schemes. Those people have knowledge about Mutual Fund his
feedback was mostly positive.
 There should be an effective communication between the mutual fund seller and
purchaser.
 Investor should be made realized that if he is not investing in mutual funds now
what he is losing for the future.
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8. THANKS
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