Close up-                                                              Route of Eye-
The close up on the actors face                                        Actors names, Main image &
emphasises on the eye. Also as it is                                   beginning of title then credits.
only half a face it gives an
unknowing feeling to this certain
character which is the conventional
idea for the villain in a                                              Costume & Make-up-
Horror/Thriller                                                        Conventional to the
                                                                       horror/thriller genre, emphasis
                                                                       on the eye by giving a hollowed
                                                                       out effect and hollow facial
                                                                       appearance suggests that the
Hot Spots-                                                             character is not alive/human.
Near the eye (Main focus of image
conventional to other Horror
thriller genres as “the eyes are the
window to the soul”), on detail of                                     Title-
facial feature and title showing the                                   An un focused looking font
important areas                                                        which is seen conventional to
                                                                       the genre as ghost’s make
                                                                       technology fussy and
                                                                       unfocused.
Tag line-
 gives the idea of what the story
could be about.                                                        Text-
                                                                       Black – Connotes the unknown
                     Lighting-                                         Red – Connotes Danger
                     Highlights & Shadows emphasise facial structure   White – Cold quality
                     gives a conventional creepy effect.
Tag line – Give the audience
the clue of what the film is                              Green background –
going to be about                                         Green connotes Envy/
“There’s something wrong                                  Jealousy gives
with Ester.”                                              impression what the
                                                          plot is about.
Lighting-
Low key defines features of
facial expression                                      Costume- Dark hair
It makes her eyes look dark                            convention of a thriller film
connoting something dark                               main character.
about her (evil?)                                      Black connotes death,
                                                       authority
                                                       Old fashioned cloths- shows
Hot spots –                                            that she is not normal, there's
Shot of the eyes gives the                             something different about her.
tension most commonly
used in thrillers
“Window’s to the soul”

                                                       Route of eye –
  Title – gives the feeling of                         Shows the tag line
  a chalk board written on                             Cut through main image of
  & being scratched on a                               character
  table – gives the                                    Across people involved in film
                                 Text –
  impression that it was                               & information (release date)
                                 Red connotes Danger
  written by a child.
Route of eye-
  Title-
                                Through names of other films
  Different colour makes        mentioned with the magazine
  it stand out.                 so people know what else is in
                                that issue, through central
                                image & finishing with Free
Hot Spots-                      posters to catch the audiences
The Central image is within 3   eye as it is also the last thing
of four hot spots emphasises    they see.
the appearance of the person
showing the facial structure,
also showing it’s importance.
The other articles are also
within the spots to also grab     Central image-
audiences’ attention.             The same as the poster of
                                  the film showing the link
                                  and connection between
                                  both.
Cover lines – Different
fonts to make them
different and unique to
each other.                       Background-
                                  Plain white, brings
                                  emphasis to the central
  Main cover line-                image & text
  Largest font on the
  cover, makes it stand
  out to audience
Title –                           Banner –
  Large and bold brings             Inside posters to intrigue
  the attention of the              the audience for free
  audience, helps to                things.
  remember the name.                Information which is
                                    unknown to public gets
 Hot Spot-                          audiences attention.
 Facial focus, shows
 importance of facial
 expression and eyes, most          Cover lines-
 common with thrillers.             The same fonts and
 Tag line- indication of film,      sizes, shows that they
 may be used to intrigue the        are not the highlighted
 audience and give an               titles.
 essence of the film/ plot.         Exclamation point to
                                    attract more attention.
Route of eye-
                                    Main- larger font, gains
Title of the magazine to draw
                                    more attention from
attention of audience if they
                                    target audience, shows
know of magazine, .through
                                    it’s the main
central image the actor gains
                                    story/topic of this
attention of audience who
                                    issue.
know of them & their films
finally the name of the film
title which will also attract the
attention of people who like/
know of Sherlock Holmes
Presentation1

Presentation1

  • 1.
    Close up- Route of Eye- The close up on the actors face Actors names, Main image & emphasises on the eye. Also as it is beginning of title then credits. only half a face it gives an unknowing feeling to this certain character which is the conventional idea for the villain in a Costume & Make-up- Horror/Thriller Conventional to the horror/thriller genre, emphasis on the eye by giving a hollowed out effect and hollow facial appearance suggests that the Hot Spots- character is not alive/human. Near the eye (Main focus of image conventional to other Horror thriller genres as “the eyes are the window to the soul”), on detail of Title- facial feature and title showing the An un focused looking font important areas which is seen conventional to the genre as ghost’s make technology fussy and unfocused. Tag line- gives the idea of what the story could be about. Text- Black – Connotes the unknown Lighting- Red – Connotes Danger Highlights & Shadows emphasise facial structure White – Cold quality gives a conventional creepy effect.
  • 2.
    Tag line –Give the audience the clue of what the film is Green background – going to be about Green connotes Envy/ “There’s something wrong Jealousy gives with Ester.” impression what the plot is about. Lighting- Low key defines features of facial expression Costume- Dark hair It makes her eyes look dark convention of a thriller film connoting something dark main character. about her (evil?) Black connotes death, authority Old fashioned cloths- shows Hot spots – that she is not normal, there's Shot of the eyes gives the something different about her. tension most commonly used in thrillers “Window’s to the soul” Route of eye – Title – gives the feeling of Shows the tag line a chalk board written on Cut through main image of & being scratched on a character table – gives the Across people involved in film Text – impression that it was & information (release date) Red connotes Danger written by a child.
  • 4.
    Route of eye- Title- Through names of other films Different colour makes mentioned with the magazine it stand out. so people know what else is in that issue, through central image & finishing with Free Hot Spots- posters to catch the audiences The Central image is within 3 eye as it is also the last thing of four hot spots emphasises they see. the appearance of the person showing the facial structure, also showing it’s importance. The other articles are also within the spots to also grab Central image- audiences’ attention. The same as the poster of the film showing the link and connection between both. Cover lines – Different fonts to make them different and unique to each other. Background- Plain white, brings emphasis to the central Main cover line- image & text Largest font on the cover, makes it stand out to audience
  • 5.
    Title – Banner – Large and bold brings Inside posters to intrigue the attention of the the audience for free audience, helps to things. remember the name. Information which is unknown to public gets Hot Spot- audiences attention. Facial focus, shows importance of facial expression and eyes, most Cover lines- common with thrillers. The same fonts and Tag line- indication of film, sizes, shows that they may be used to intrigue the are not the highlighted audience and give an titles. essence of the film/ plot. Exclamation point to attract more attention. Route of eye- Main- larger font, gains Title of the magazine to draw more attention from attention of audience if they target audience, shows know of magazine, .through it’s the main central image the actor gains story/topic of this attention of audience who issue. know of them & their films finally the name of the film title which will also attract the attention of people who like/ know of Sherlock Holmes