This document discusses genre analysis and conventions in horror films. It provides headings for analyzing genre conventions, including characters, narrative events, iconography, setting, and technical/audio codes. It then analyzes the opening scene of the film Scream using these conventions. Key conventions presented in Scream include the "dumb blonde" female protagonist, loving family members, the male antagonist, a linear narrative, props like the villain's mask that suggest his childhood motives, and an isolated setting that leaves the protagonist vulnerable. The document then discusses how audience expectations of horror have changed since Scream and questions whether the ideology of horror has also changed. It notes that genres are constantly renegotiated between the industry and audiences.