This document provides visual analysis of film marketing materials including magazine covers and posters. It analyzes elements like fonts, colors, lighting and composition that are used to attract attention and convey information about the genre and plot of films. Facial close-ups and dark tones are highlighted as conveying a sense of thriller or danger. Larger text and central placement are noted as drawing focus to the main story or film being promoted through the marketing pieces. In total, the document examines how visual design choices work to intrigue audiences and clue them in on what to expect from the films.

1. Tag line – Give the audience
the clue of what the film is Green background –
going to be about Green connotes Envy/
“There’s something wrong Jealousy gives
with Ester.” impression what the
plot is about.
Lighting-
Low key defines features of
facial expression Costume- Dark hair
It makes her eyes look dark convention of a thriller film
connoting something dark main character.
about her (evil?) Black connotes
death, authority
Old fashioned cloths- shows
Hot spots – that she is not normal, there's
Shot of the eyes gives the something different about her.
tension most commonly
used in thrillers
“Window’s to the soul”
Route of eye –
Title – gives the feeling of Shows the tag line
a chalk board written on Cut through main image of
& being scratched on a character
table – gives the Across people involved in film
Text –
impression that it was & information (release date)
Red connotes Danger
written by a child.

2. Route of eye- Title –
Through the title of film Different font size large
then main image and text of the key words.
character and Red- Connotes danger
information of people and blood which may
within the film and tag signify death.
line.
Tag line-
Gives a sense of what the
Hot spots-
plot will have something
Title and main image
about eg. Fear not being
but not character.
taken seriously?
Dull Yellow – connotes a
Back ground – feeling of fear.
Long stair way conventions
signify a big, old house
which connotes isolation
and vulnerability. Character-
Low key lighting represents Young girl (10)
danger and gives tension. convention of thrillers
Black hands connote represents vulnerability
something supernatural of character, makes
gives a sense of what is to audience feel some what
come in the film. protective towards child.

3. Title –
Large text of name of Website of magazine –
magazine brings attention More information of films
of the reader towards it. than in magazine.
Red – connotes action and
power, strength and
danger. Could signify the Cover lines-
main focus film within Banner shows a different film
magazine. within the magazine which is
Behind Central image. not as the main focus within
the magazine.
Main cover line Inception
Central Image-
bold text similar to title text.
Shot from film of main
Red signifies the concept of
character large gives the
film power, Strength, danger
main focus signifying that
– associated with thrillers.
this film is the newest,
best film out at the
Cover line effects show that
moment.
the main image and cover
line are superior gives the
Background- effect of their genre also
Gives broken effect connotation of action genre.
(glass) shows genre of Light behind the text makes
the film being action. the back stand out from the
background.

4. Title – Banner –
Large and bold brings Inside posters to intrigue
the attention of the the audience for free
audience, helps to things.
remember the name. Information which is
unknown to public gets
Hot Spot- audiences attention.
Facial focus, shows
importance of facial
expression and eyes, most Cover lines-
common with thrillers. The same fonts and
Tag line- indication of sizes, shows that they
film, may be used to are not the highlighted
intrigue the audience and titles.
give an essence of the film/ Exclamation point to
plot. attract more attention.
Route of eye-
Main- larger font, gains
Title of the magazine to draw
more attention from
attention of audience if they
target audience, shows
know of magazine, .through
it’s the main
central image the actor gains
story/topic of this
attention of audience who
issue.
know of them & their films
finally the name of the film
title which will also attract the
attention of people who like/
know of Sherlock Holmes