This document discusses social norms, values, and beliefs. It defines social norms as rules of conduct and models of behavior prescribed by a society. Cultural norms are ideal behaviors, while social norms are socially approved ways of behaving. Values are beliefs about what is good and worthwhile, and guide what people strive for. Cultural values form the core of a culture, while social values are current ideals accepted in society. Beliefs are convictions held to be true without proof, and religious beliefs underlie religious rituals and ceremonies.