This document discusses benchmarking and provides examples. It begins by stating that benchmarking is a popular topic in quality management and has become a powerful tool for process improvement. It then lists four types of benchmarking: best practices benchmarking which examines leading companies as aspirational models; peer benchmarking which compares similar businesses to ensure competitiveness; SWOT benchmarking which analyzes strengths, weaknesses, opportunities, and threats; and collaborative benchmarking where groups and associations share benchmarking data and reports. The document also provides brief details on the training and customer feedback practices of British Airways.

2. GROUP
MEMBERS
NEELUM FAIZ AHMAD
SAHAR ASLAM
IQRA ISHAQ
FARYAL TALLAT

3. Benchmarking is a topic of general interest in quality management.
Benchmarking has reached widespread diffusion and is now considered as one of
the most powerful tools for promoting process improvements and re-engineering in
many prominent organizations.
Benchmarking is a popular method for developing requirements and setting goals.

9. INTEGRATION

12.  Best practices - This is a benchmark report where
companies choose to look at a company or
companies that they aspire to be like. By choosing
companies that are on the leading edge of the
industry, they can identify best practices that help
improve their own company.
 Peer benchmarking - This is a benchmark report
where companies choose to look at other
businesses very similar to themselves. This allows
companies to make sure they are staying
competitive with similar businesses.

13.  SWOT - This is a type of benchmarking report where
companies gather data by looking at strengths,
weaknesses, opportunities, and threats to help understand
their climate.
 Collaborative benchmarking/Group benchmarking - This is
benchmarking as a part of a group. Many industries have
associations they can join e.g., The Association of
Information Technology Professionals, and The National
Education Association. These collaborative associations
allow for members to provide information to the
association. The association can then provide
benchmarking and best practice reports for the
membership.

19. BRITISH AIRWAYS

21.  Cabin crews are trained 1200 hours
 Listen to customers feedbacks
 To extend greater services, eg. One World, American Airline, City Flyers
BENCHMARKING OF BRITISH
AIRWAYS