The document provides an overview of the brand and branding strategy for Bolton Council. It outlines the brand values of Open, Friendly/welcoming/inclusive, Colourful, Characterful/distinctive/interesting, and Sound/reliable/trustworthy. The brand aims to build a sense of community, attract investment and jobs, promote regeneration, and communicate internally and externally about council services. It also celebrates Bolton's diverse community. The Communications and Marketing Agency is responsible for ensuring all messaging adheres to the brand essence and values.

1. Ronnie Semley Communications and Media Manager A BRAND FOR BOLTON Another Bolton brand presentation, this one giving an overview of the brand and brand usage for staff.

2. Brand development and positive recognition

4. Clear messaging – replacing what we had before

11. The brand at work Partners endorse the brand Part of the Bolton Family

12. Hospitable Bolton

13. The Bolton brand brings investment/jobs…

14. … and regeneration

15. The brand communicates internally and externally

16. The brand promotes council services…

17. … and celebrates Bolton's diverse community

18. Branding consultation and research projects

19. The Bolton brand is for everyone… Bolton Life! cover here

23. Using the brand in your work Print and Publishing Print and Publishing can help you with your stationery, printing and finishing needs. This includes the production of your Bolton Council business cards, compliment slips and paper. To place your orders contact the print and publishing team via the intranet. Use the Bolton brand link from the intranet to gain access to brand guidelines and templates for your everyday use, together with your contact in the agency.