part 3

1. Grime
Grime is a relatively new genre, the image of grime artists is very urban and working class people.
There is also lots of influences from London culture due to almost all of the most popular grime
artists being from London, this shows in the lyrics and the dialect of the artists. The clothing of the
artists is very dark and urban, mostly being black track-suits relates to working class.
The clothing is commonly black as shown with the image below. The genre has a very dark urban
theme to it and the artists are all from poor areas, this shows once again in the lyrics. The
stereotypes would be that this genre is highly dominated by males much like the rap industry in
America (drake, ice cube etc.).
Grime is very male dominant as mentioned as pretty much all of the popular artists are men.
Women are also shown in the music videos in a negative way of them being objectified and follow
the trend that is common throughout all genres in the music video industry.

2. Dance/EDM
Dance/EDM is a genre that is widely popular and most commonly the people who listen to this genre
are aged between 14-25. The clothing of the artists is very much different from artist to artist due to
the wide range of different people/DJs in the industry, The themes and colours are bright and
colourful, this is due to the genre being related to live music due this is because this is where the
genre comes from.
The stereotypes are that the artists are very similar and the only thing that differentiates one from
another is their music not so much their image, only in a few cases such as the one below and
deadmau5 these are artists that want to be different and change the image of the genre.
The representation of women in this genre is generally negative however much improved from other
music genres as there are some highly popular women in the genre and the representation of women
in the videos is generally just as bad as other genres such as grime.

3. House/Drum and Bass
House and Drum and Bass are two genres that have a very similar genre representation in the music
video industry and in general. Both are associated with clubs and lights however its normally much
more dark than Dance music due to the style of the music and the audience it attracts.
The artists are generally more clothing in dark colours and casual clothing, very little artists in this
genre wear bright coloured clothing and the style is more similar to Grime than Dance. The music
videos are normally representations of this underground style of music that is in some ways similar
to grime in the sense its very urban.
The representations of women in this genre is slightly more positive in terms of the music videos,
but in terms of the artists there is very little women artists in this genre, in fact there is more
women artists in dance however they have a worse representation of women in the videos
compared to the music videos for this genre.