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Gender in Music Videos
We are going to watch Beyonce’s 2011 video for
Who Rules The World (Girls)

       Who Rules the World (Girls)
How is Beyonce being represented? What kind of
woman is being portrayed through her
performance?
In what ways is her image constructed? How is this
representation built up? It may be helpful to see how
her aggressive leader image is constructed and how she
is also constructed as a sex object.
What factors do you think govern this representation?
Why has this image been carefully created for the
star? Is the image the same as the reality?
Many of Beyonce’s fans
are young teenage girls –
many will respond
positively to her girl power
image – why? Can you
think of any concerns older
women , especially mums,
might have about this
representation?
What do YOU think – is this a positive or a negative
representation of women? Progressive or
regressive?
Can you think of any other artist whose image has
given cause for similar concern?
Farmer tells Rihanna she is too raunchy
for his land
28 SEPTEMBER 2011Rihanna got her
marching orders after a farmer objected to
the pop star peeling off her clothes while
filming a new video on his land – but she
received a warmer welcome in Belfast.

Farmer Alan Graham, 61, was so shocked
to see the singer in his barley field wearing
a red bikini that he pulled up his tractor,
objected to her “inappropriate state of
undress” and called a swift halt to
proceedings.
Christina Aguilera and Rihanna 'too
raunchy' for X Factor

Christina Aguilera and Rihanna's racy
performances on X Factor have been
slammed for being too raunchy for a family
TV show.

Fans complained that the two stars were
dressed too sexily for their pre-watershed
performances.

Rihanna sported a strapless bra and high-
waisted pants for her rendition of What's
My Name while Aguilera wore a low-cut
black dress as she sung the song Express
from her new film Burlesque last night.


(Metro: 12/12/2010)
Here are two CD covers for you to analyse how they
represent women. Try also to consider why you
think these stars have chosen these images:
We’ll now look at another video for Eminem’s 2010
single Love the Way You Lie, which also features
Rihanna:

               Love the Way You Lie
The central characters in the
narrative are played by Megan
Fox and Dominic Monaghan.           Think about
                                    the way the
Can you identify the way the        characters
male characters are shown in this   look/ what
video?                              they do/ the
                                    different
What about the female               styles of music
characters?
This portrayal was quite controversial when it came
out – can you see why people may have felt
concern about these gender representations?
Usually we accept that what we are seeing is a
fictional performance. What do you know about
these two artists that maybe made this song feel
much more personal and realistic?
Why do you think Eminem decided to promote
these ideas about male and female behaviour?


Do you think they are okay or do you have any
reservations about seeing them in a music video?
Here are three CD covers for you to analyse how
they represent men. Try also to consider why you
think these stars have chosen these images:
2012 music videos
2012 music videos
2012 music videos

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2012 music videos

  • 2. We are going to watch Beyonce’s 2011 video for Who Rules The World (Girls) Who Rules the World (Girls)
  • 3. How is Beyonce being represented? What kind of woman is being portrayed through her performance?
  • 4. In what ways is her image constructed? How is this representation built up? It may be helpful to see how her aggressive leader image is constructed and how she is also constructed as a sex object.
  • 5. What factors do you think govern this representation? Why has this image been carefully created for the star? Is the image the same as the reality?
  • 6. Many of Beyonce’s fans are young teenage girls – many will respond positively to her girl power image – why? Can you think of any concerns older women , especially mums, might have about this representation?
  • 7. What do YOU think – is this a positive or a negative representation of women? Progressive or regressive?
  • 8. Can you think of any other artist whose image has given cause for similar concern?
  • 9.
  • 10. Farmer tells Rihanna she is too raunchy for his land 28 SEPTEMBER 2011Rihanna got her marching orders after a farmer objected to the pop star peeling off her clothes while filming a new video on his land – but she received a warmer welcome in Belfast. Farmer Alan Graham, 61, was so shocked to see the singer in his barley field wearing a red bikini that he pulled up his tractor, objected to her “inappropriate state of undress” and called a swift halt to proceedings.
  • 11. Christina Aguilera and Rihanna 'too raunchy' for X Factor Christina Aguilera and Rihanna's racy performances on X Factor have been slammed for being too raunchy for a family TV show. Fans complained that the two stars were dressed too sexily for their pre-watershed performances. Rihanna sported a strapless bra and high- waisted pants for her rendition of What's My Name while Aguilera wore a low-cut black dress as she sung the song Express from her new film Burlesque last night. (Metro: 12/12/2010)
  • 12.
  • 13. Here are two CD covers for you to analyse how they represent women. Try also to consider why you think these stars have chosen these images:
  • 14.
  • 15.
  • 16. We’ll now look at another video for Eminem’s 2010 single Love the Way You Lie, which also features Rihanna: Love the Way You Lie
  • 17. The central characters in the narrative are played by Megan Fox and Dominic Monaghan. Think about the way the Can you identify the way the characters male characters are shown in this look/ what video? they do/ the different What about the female styles of music characters?
  • 18. This portrayal was quite controversial when it came out – can you see why people may have felt concern about these gender representations?
  • 19. Usually we accept that what we are seeing is a fictional performance. What do you know about these two artists that maybe made this song feel much more personal and realistic?
  • 20. Why do you think Eminem decided to promote these ideas about male and female behaviour? Do you think they are okay or do you have any reservations about seeing them in a music video?
  • 21. Here are three CD covers for you to analyse how they represent men. Try also to consider why you think these stars have chosen these images: