As part of our Marketing Management course at University Colleges Leuven-Limburg, we were set with a project to analyse a company in-depth and supply them with possible strategies for future growth. In this case, the company that was chosen was DriveNow, (now called ShareNow) an innovative car-sharing company. The project was presented to the lecturer Andy Embo and to the Belgian Managing Director of DriveNow, Christian Lambert. We received high marks and received excellent feedback.