The EPP is devoted to being a knowledge sharing platform for pricing and profit optimization in Europe. It aims to be open, neutral, and nonprofit. The EPP believes that pricing will become an important value driver and that companies will need more pricing expertise. Its mission is to be the top resource for pricing knowledge sharing, support, and networking in Europe.

1. The EPP is devoted to be
the knowledge sharing platform for
pricing and profit optimization management
in Europe.
 Open and neutral/unbiased
 Not for profit
 Give and take participation

2. Our vision
We believe :
- That in the next decades „Pricing and Profit Optimization‟ will become amongst the main
(shareholders‟) value drivers for organizations in Europe.
- That in European companies the need for pricing experts, tools and capabilities
will increase significantly in the coming years.
- That pricing decision makers in these companies will be in search for increased best-practice
knowledge-sharing, pricing know-how and know-who.

3. Our mission
The EPP is devoted :
1. To be the N°1 on- and offline pricing knowledge sharing place for Pricing and Profit
Optimization management in Europe.
2. To support pricing and profit optimization decision makers with pricing knowledge sharing and tools
in the complex environment of strategic pricing.
3. To be the platform where pricing decision makers can extend their network of pricing professionals
and experts.
4. To support and promote pricing and profit optimization knowledge development.
5. To put pricing and profit optimization on the CxO agenda.

4. EPP helps you to develop your pricing
capabilities
Although the profession of pricing is quite new, in the recent years a lot of the “body of knowledge” of pricing is
already described - and implemented in different industries and organizations with great success. Both in terms
of efficiency and profit optimization.
A lot of organisations ask us : where do we start ? And how do we excel in pricing ?
In our eight years of experience, we‟ve seen that doing the right things first, and doing them right is very
important to succeed.
We call it the “Walk-Run-Fly Approach”™.

5. Your proven path towards pricing excellence
Deep dive into profit optimization
Level 4 :
Deploy profit
optimization
Level 3 :
Increase
pricing effectiveness
Level 2 :
Gain transactional
control and optimize
Level 1 :
Price List Maintenance
Crawl Walk – Run - Fly –
and never walk alone and align and optimize
Start Y1 Y2-3 Y4+

6. What makes the EPP unique ?
The EPP is the n°1 knowledge sharing platform in Europe for pricing and profit
Optimization management.
We partner with the best pricing and profit optimization experts, technology partners and
academics for optimal knowledge sharing.
We bring interactive knowledge sharing formats (workshops, conferences, forums, debates, trainings).
The EPP is neutral and unbiased, we ensure to bring the best of pricing and profit
optimization in Europe.
The EPP really helps and supports you in your pricing and profit optimization challenges :
We listen and help you with the know-what, know-how and know-who.
Local chapter working, to ensure close contact with pricing practitioners and partners in
Europe, and in-depth understanding of their knowledge gaps and challenges.

7. Give & take knowledge sharing
Give (pricing practitioners & experts) Take (pricing practitioners & experts)
Presenting at EPP workshops Best practice sharing
Presenting at EPP PricingFuel Days Pricing know-how, know-what, know-who
Participating in pricing research surveys Peer to peer networking
Sharing best practices Exchange of benchmarks
Sharing networks Resource library (online)
Participating on EPP forums State of the art pricing trainings

8. How the EPP delivers
The EPP is a knowledge sharing organization, and delivers through
it‟s knowledge sharing services :
1. The EPP portal site with :
- An important knowledge base. The EPP‟s online library with articles, white papers, past surveys,
presentations and tools is available 24 hours a day.
- Interactive group forums : Special Interest Groups and Chapter Discussions.
- Details of participant profiles.
2. State-of-the art open and in-company pricing and profit optimization training programs.
3. The “Pricing and Profit Optimization Excellence Certification” Program - NEW
4. Interactive chapter workshops organised by local pricing practitioners, focusing on practical
knowledge sharing.
5. Intensive industry focused forums and conferences, supported by the EPP expert partners.
6. Endorsement of best third-party pricing conferences and forums in Europe.

9. THE RATIONAL OF LOCAL
EPP CHAPTERS
The purpose of the local Chapter is :
• A closer contact with the pricing professionals and partners in the local countries.
• To provide the EPP with local market feedback on pricing and profit optimization challenges
• To be ensured of commitment of local chapter boards which consists out of volunteers with the desire to help
develop pricing know-how, reflected in local chapter workshops for approx. 20 – 40 participants.

10. THE TRAINING DAYS
INTERACTIVE – real life business cases – B2B and B2C
Training Days are interactive seminar formats for approx. 7 – 15 participants.
Typical for trainings :
• Theory and content focused.
• Participants will take home a wealth of knowledge in pricing strategies & profit optimization to respond
to the ever-changing market conditions and learn how to maximize ROI`s and create a potential new source of
competitive advantage
• Participants will leave the course with powerful insights into pricing issues and a new/extended awareness
of additional ways to drive business results via strategic pricing

11. PRICING & PROFIT OPTIMIZATION
THE
FORUMS (FORMER PRICINGFUEL DAYS)
INTERACTIVE – INDUSTRY FOCUSED – BEST PRACTICES
Pricing & Profit Optimization Forums are interactive forum formats for approx. 35 – 70 participants.
Typical for Forum‟s :
• Industry focused.
• Thematic program with alignment between content (based on the pricing framework or maturity assessment).
• Presentations by high level industry experts & practitioners (only)
(no second tier presentations, no „generic sector‟ presentations).

12. The EPP community
The EPP platform collaborates with :
- Pricing decision makers (cross-industrial) e.g. : CxO‟s, general management, pricing management,
heads of marketing, commercial, product management, sales, finance, and those involved in pricing
decision making
- European academics and universities
- Pricing consultant experts
- Pricing technology experts
- Pricing research experts

13. EPP friends
The EPP is now running successful events for companies, such as :

14. Recommendations
The platform seminar was great, thanks again. Hope
to see you soon again.
Pricing as a main topic presented by well prepared
Jan Lochmann – Pricing Manager speakers, each with a well defined approach to the
SabMiller - Russia main subject followed by an open and interactive
exchange of experiences and suggestions. A day well
spent acquiring clear and practical tools to better
your pricing policy.
To spend two days focusing on an item such as
Andrea Daubercy
"strategic pricing" was a true eye opener in the
Pricing Strategy Executive
sense that it reminded me of the key role that
Hyundai Heavy Industries Europe NV - France
pricing decisions (should) play in running your
business successfully.
Eric van der Hammen – Director
Alewijnse Marine Systems - The Netherlands
Good to see that other company experience similar
challenges while implementing & transforming to
pricing excellence programs. I received additional
valuable triggers to be followed up to make pricing
Thanks again for the meetings and the very good
excellence a success across all management levels
preparation of our in-house workshops.
and cross business lines.
Stefan Baumert – Pricing Group Manager
Francois Rossilion
TUI - Germany
Senior Advisor Distribution
KBC Group – Belgium

15. Contact
Pol Vanaerde Leen Dhaens
President Project Manager
pva@pricingplatform.eu leen.dhaens@pricingplatform.eu
+32/477.327.073 +32/479.449.804
Britt Dejager Joyce Verfaillie
Project Manager Marketing Coordinator
britt.dejager@pricingplatform.eu joyce.verfaillie@pricingplatform.eu
+32/473.717.669 +32/51.320.372
Richard Coppoolse
Content Manager
richard.coppoolse@pricingplatform.eu
+32/51.320.372

16. Everyone wants results and inspiration.
Contact us, we help.
The on-and offline
knowledge sharing place
for pricing and profit optimization
decision makers
www.pricingplatform.eu
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