A lot of organizations ask us for a proven path towards pricing excellence. We think it exists. It\'s about doing the right things right.

1. PRICING MATURITY
DEVELOPMENT
The “Walk-Run-Fly Approach™”
to develop your pricing capabilities
PROVEN PATH DEVELOPING YOUR PRICING EXCELLENCE
Pol Vanaerde
President EPP
www.pricingplatform.eu

2. Although the profession of pricing is quite new, in the recent years a lot of
the “body of knowledge” of pricing is already described - and implemented
in different industries and organizations with great success. Both in terms
of efficiency and profit optimization.
A lot of organizations ask us : where do we start ?
And how do we excel in pricing ?
doing the right
In our ten years of experience, we’ve seen that
things first, and doing them right is very important to
succeed.
We call it the “Walk-Run-Fly Approach”™.
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3. From whom should we learn ?
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4. Best practices strongly depend on
the pricing maturity of your organization …
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5. Optimizing pricing is a change process.
It’s not just another project.
Crawl (start with the hygiene)
Walk (and never walk alone)
Run (and align)
Fly
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6. Your proven path towards pricing excellence
Deep dive into profit optimization
Crawl Level 1
Price List
Maintenance
Level 2
Walk - Gain transactional
and never control and
walk alone optimize
Level 3
Increase pricing
Run – effectiveness “ We heavily invested in value creation, improved
and align
innovation processes, in marketing and sales. And
we have been excellent in cost cutting.
But we underestimated the impact of pricing in
Fly Level 4 value creation …´”
Deploy profit
optimization a FMCG CEO
www.pricingplatform.eu

7. Your proven path towards pricing excellence
Deep dive into profit optimization
Level 4 :
Deploy profit
optimization
Level 3 :
Increase
pricing effectiveness
Level 2 :
Gain transactional
control and optimize
Level 1 :
Price List Maintenance
Crawl Walk – Run - Fly –
and never walk alone and align and optimize
Start Y1 Y2-3 Y4+
www.pricingplatform.eu

8. Crossing THE PRICING CHASM …
Watch out for not realizing the change,
failing to cross the pricing chasm. Focus Level 4 :
Deploy profit
on an effective change process ! optimization
Level 3 :
Increase
pricing effectiveness
Level 2 :
Gain transactional
control and optimize C
H
Level 1 : A
Price List Maintenance S
M
Start Y1 Y2-3 Y4+
www.pricingplatform.eu

9. The “Walk-Run-Fly”™ logic
Installing your pricing excellence
Crawl Level 1 What does it mean for your :
Price List
Maintenance
Level 2
Walk - Gain transactional
control and Processes : Tools :
and never
walk alone optimize
Level 3
Increase pricing People & Culture : Systems :
Run – effectiveness
and align
Fly Level 4
Deploy profit A proven 4 level change proces
optimization
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10. What is the
pricing maturity level
of your organization ?
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11. Want to learn more ?
Subscribe to the :
Pricing Excellence Certification Program
visit the portal site :
www.pricingplatform.eu
The EPP is the n°1 knowledge sharing platform
for pricing and profit optimization management
in Europe.
www.pricingplatform.eu

12. MORE ON PRICING :
The EPP is devoted
to be the n°1 on- and off-line pricing knowledge
sharing place for cross-industrial pricing and
profit optimization management in Europe.
VISIT :
www.pricingplatform.eu
12
www.pricingplatform.eu

13. Everyone wants results and inspiration.
Contact us, we help.
Office : (32) 051 32 03 72
Or mail Britt Dejager :
britt.dejager@pricingplatform.eu
www.pricingplatform.eu