Grant Day was born in Springdale, Arkansas where he developed a passion for music and live sound. He learned audio operations at a local church and went on to study entertainment business at Full Sail University. Grant's goal is to work as an event coordinator at Disney to create entertaining experiences for audiences. He plans to build his skills in areas like event planning, audio production, and networking to achieve his career aspirations of coordinating large events for Disney.

1. PERSONAL BRAND
EXPLORATION
GRANT DAY
PROJECT AND PORTFOLIO I WEEK 3
FEB. 21, 2020

2. PERSONAL BRAND EXPLORATION
ABOUT GRANT
Grant Day was born in the Northwest Arkansas region in a little town called Springdale. Springdale
is where he spent his entire life and where the love for music and live sound grew from. At a
young age of 14, Grant took to learning sound board and recording operations at a small church.
As his talent and and love for music and sound grew he was able to move to a church where he
started learning under a communication director for a church that broadcast to thousands on
Sundays and to all of America during the week. After learning a for a few years under this director
Grant felt he wanted more knowledge on the industry and therefore enrolled at Full Sail University
for a Bachelors in Entertainment Business where his focus is in event management. He hopes to
use both skills in his future career in event management.

3. PERSONAL BRAND EXPLORATION
PROFESSION
Entertainment Business for Disney
Potential Job Titles:
‣ Event Coordinator
‣ Media Relations Coordinator.
‣ Corporate Communications Specialist
Caregiver Archetype- Approach work with the
vision of working not to serve myself but instead serve the
people. Put all effort into proving my work is beneficial to those
around me and not just to myself.

4. TARGET AUDIENCE
▸ DEMOGRAPICS: 70% Male, 45-50
years old, Different ethnic
backgrounds, Educated, Located in
America but from all parts of the world.
▸ PSYCHOGRAPHICS: Has passion for
entertainment and seeing people
being happy. Constantly seeks new
ways to make people happy
▸ IDEAL AUDIENCE MEMBERS: HR
members that are over the hiring
process of the Corporate Business
areas of the Walt Disney World Parks.
PERSONAL BRAND EXPLORATION

5. PERSONAL BRAND EXPLORATION
CAREER GOALS
Short Term: (Immediately After Graduation, 2020)
‣ Land an Entry- Level Event Coordinating Position with the Walton Art Centers Walmart
Amp.
‣ Build connection with 15 different area managers of the Disney Corperation.
‣ Mid term: (2025)
‣ Moved to Anaheim, CA or Orlando, FL to purse a mid level event coordinator job at
one of the main Disney parks.
‣ Move up to Management or Director during this time.
‣ Long Term: (2035)
‣ Coordinating performers, events, and parade for the 2035 Television broadcast Walt
Disney Christmas Parade.
‣ Achieve Senior management or VP status of Event Coordinating within Disney by
December of 2035.

6. Notable Skills & Current Proficiencies:
Axis
70%
68%
90%
85%
Notable Skills REQUIRED
SKILLS ANALYSIS
57%
56%
75%
70%

7. PERSONAL BRAND EXPLORATION
PROMISE
I work hard to bring the best entertainment
and audience members by creating the best
and most entertaining events in history.

8. PERSONAL BRAND EXPLORATION
CREDENTIALS
Work Experience:
‣ 10 years at Springdale Public Schools working in all fields of Maintenance and
Transportation
‣ 2 years at J.B. Hunt Transport in Equipment Maintenance Dept.
Education:
‣ Diesel Mechanics: Certificate , Penn Foster Edu
‣ Bachelor of Arts: Communications 2/4 years complete at University Of Arkansas
‣ Associates of Business: Entertainment, Full Sail University, 2020

9. PERSONAL BRAND EXPLORATION
BRAND POSITION
Creating an entertaining environment
though my work and my personality
and constantly entertaining all
people.

10. PERSONAL BRAND EXPLORATION
INDUSTRY EVENTS &ORGANIZATIONS
▸ 2020 Infocomm
▸ June 17-19, 2020, Las Vegas Nevada
▸ GBTA Convention
▸ August 3-7,2020, Chicago Illinois
Digital Marketing
‣ Primary Content: Blog Post called “Daily Life of
Entertainment” that give insights to the daily
life in entertainment.
‣ Primary Tools: FB and Internet to promote and
publish blog post
‣ Website: Own blog post page that people
come to, to find info on entertainment industry.

11. PERSONAL BRAND EXPLORATION
PROFESSIONAL DEVELOPMENT
Technical Skills
‣ Audio and Technical design of new
sound equipment for Cross Church.
May 2019
Soft Skills
‣ Microsoft Office- August 2016
Mentor
‣ Seeking event management pro with at
least 20 yers of experience in live
entertainment industry.

12. “The world today is heavily reliant on entertainment. This includes TV,
Radio, and online. I want to produce entertainment for people that they
haven’t ever seen before. Working in the audio and visual fields have let
me find an outlet that produces new found ways to entertain. By
working as an event manager or tour manager I can create an outlet for
all kinds of entertainment.”
Grant Day
PERSONAL BRAND EXPLORATION

13. PERSONAL BRAND EXPLORATION
REFERENCES
BE PART OF THE STORY. (N.D.). RETRIEVED FEBRUARY 23, 2020, FROM HTTPS://JOBS.DISNEYCAREERS.COM/
BRAND QUIZ - KAYE PUTNAM: PSYCHOLOGY DRIVEN BRAND STRATEGIST. (N.D.). RETRIEVED FEBRUARY 23, 2020,
FROM HTTPS://WWW.KAYEPUTNAM.COM/BRANDALITY-QUIZ/
ROMO, R. (2019, APRIL 22). THE 10 MUST-ATTEND EVENTS FOR PLANNERS IN 2019. RETRIEVED FEBRUARY 23,
2020, FROM HTTPS://WWW.AVENTRI.COM/BLOG/10-MUST-ATTEND-EVENTS-PLANNERS-2019
UNSPLASH. (N.D.). BEAUTIFUL FREE IMAGES & PICTURES. RETRIEVED FEBRUARY 23, 2020, FROM HTTPS://
UNSPLASH.COM/
WELCOME. (N.D.). RETRIEVED FEBRUARY 23, 2020, FROM HTTPS://WWW.INFOCOMMSHOW.ORG/