The document discusses factors that influence clients' selection of advertising agencies in Bangladesh. A survey was conducted of 25 clients to understand their perspectives. Major findings include that brand image, experience, technology, promotions, and publicity positively influence agency selection, while number of employees and affiliation with foreign firms do not. Most respondents felt employee turnover was low at their selected agency and that branch locations provide insights into experience. The sample size was small and limited to broadcast, print and electronic media; future studies could explore interactive and digital media influences. Advertising agency selection involves many factors and merits further research.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Brand promotion PowerPoint presentation slides are here to assist you with increasing awareness, create interest, generate sales or create brand loyalty everything that comes under product marketing and branding. Central graphics are included here to elaborate promotion process through a winding one stage process, covering up topics like brand strategy, marketing planning, brand rollout, website, marketing tactics, research, and discovery. Promotion, internal working can be displayed through the promotion-internal PowerPoint slide to talk on exhibition, teleconferences, direct emails, bulletin boards, booklets, pamphlets, brochures and few other matters while marketing. While promotion's external working can be seen through, earned media, owned media, and paid media and SEO & central drive earned media. Besides, elaboration can be done through brand promotion channels, race digital marketing planning framework, brand promotion expenses, and dashboard, brand tracking product awareness slides. Through gaging icons and images and bar graphs, we have covered all the essential aspects of physical, traditional and digital media. Our Brand Promotion PowerPoint Presentation Slides attract the best and the brightest. Brilliance will come to your doorstep.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
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social media checklist
social media marketing strategy 2023
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
Brand promotion PowerPoint presentation slides are here to assist you with increasing awareness, create interest, generate sales or create brand loyalty everything that comes under product marketing and branding. Central graphics are included here to elaborate promotion process through a winding one stage process, covering up topics like brand strategy, marketing planning, brand rollout, website, marketing tactics, research, and discovery. Promotion, internal working can be displayed through the promotion-internal PowerPoint slide to talk on exhibition, teleconferences, direct emails, bulletin boards, booklets, pamphlets, brochures and few other matters while marketing. While promotion's external working can be seen through, earned media, owned media, and paid media and SEO & central drive earned media. Besides, elaboration can be done through brand promotion channels, race digital marketing planning framework, brand promotion expenses, and dashboard, brand tracking product awareness slides. Through gaging icons and images and bar graphs, we have covered all the essential aspects of physical, traditional and digital media. Our Brand Promotion PowerPoint Presentation Slides attract the best and the brightest. Brilliance will come to your doorstep.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
Integrated Marketing Communication (IMC) - Creative strategy - planning and d...Nikhil Hirani
Integrated Marketing Communication (IMC) - Creative strategy - planning and development, part of Masters in Management Studies (MMS), University of Mumbai
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
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Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
Integrated Marketing Communication (IMC) - Creative strategy - planning and d...Nikhil Hirani
Integrated Marketing Communication (IMC) - Creative strategy - planning and development, part of Masters in Management Studies (MMS), University of Mumbai
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
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Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Maximising and monitoring project management competenceILX Group
Introduce the ILX 3CAT – combined competence and capability assessment tool
Review the APM Competence Framework (2015) and to show how the 3CAT can help you to develop the competence of your teams by baselining capability
Review the impact of competence assessment on personal and organisational capability
Review of the ILX 3CAT tool.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
At The End of every B is a C: B2B Customer Engagement with Paul GreenbergDale Roberts
There is no more B2B or C2C, only Human to Human. Customer engagement is the number one priority for every business. All organisations are figuring out how to engage customers and keep them engaged. What do you have to do? Who else does this well? What are the benefits?
The answers to these differentiate companies in busy markets and are the source of sustainable and profitable business. Paul Greenberg, author of CRM at the Speed of Light, known as the bible of CRM, will help you figure that out.
Download the full report here: http://bit.ly/2tmiJgS
For a copy sent directly to you, email us at info@ccwdigital.com
You’re investing in the customer experience. But is the experience you’re creating the one your customers actually want? Our CCW Digital Executive Report on the Customer Experience will answer that question.
CCW Digital surveyed everyday consumers about what they demand when it comes to the customer experience.
Some questions answered in this report:
- How many bad experiences will make a customer switch to a competitor?
- Will customers really pay more for a good experience?
- What are customers’ Top 5 demands when interacting with a business?
- What factors prevent businesses from meeting those demands?
- What are the most common customer complaints?
- How well do businesses respond to customer feedback?
- How do customers really feel about calling for customer service?
Get the report: http://bit.ly/2tmiJgS
A research conducted by Mr. Abdollah Adyl on effectiveness of Brand Activations. This was my final year project of MBA Marketing. This presentation won "The Best Presentation Award" in FYP – Conference & Exhibition 2008 at Pakistan Air Force – Karachi Institute of Economics and Technology
CONSUMERISM IN HEALTHCARE - ALIGNING YOUR BRAND TO CONSUMER PREFERENCESMaria K Todd MHA PhD
In this one-day masterclass workshop, Dr Maria Todd explains the myths and realities of healthcare consumerism in a "rubber-meets-the-road" training course designed for hospitals and health systems.
For hospitals interested in attracting local and regional consumers, Dr Todd explains how to create and implement new strategies for consumerism in healthcare. There’s lots more to consumerism that redefining patient financial communications. You won’t need to worry about increasing collections and improving financial communications if the consumers don’t buy what your selling. And you won’t have to worry about technology integrations if the appointment book is blank.
Learn what it takes to get them to choose you and become brand loyal customers. Then you can address billing and collections and advances in medical technologies and wearables. Otherwise, you may be preparing your Warn Act compliance notices instead.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
A Brief discussion on Consumerism and Environmentalism.Rizwan Khan
Consumerism and Environmentalism are often viewed as mutually opposing constructs. While the former emphasizes the accumulation and consumption of material resources, the latter advocates resource conservation and long-term sustainability.
According to Kotler (2008) Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. While Verdant (2011) describing consumerism as: “Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions.” The critics of marketing and their long-term disadvantages are evidence that personally I think Verdant descriptions of consumerism shows clearly the effects of consumerism on society so that consumerism tries to replace “normal common-sense” with artificial senses that make people to demand their wants.
Inflation is defined as a sustained increase in the general level of prices for goods and services in a county, and is measured as an annual percentage change. Under conditions of inflation, the prices of things rise over time. Put differently, as inflation rises, every dollar you own buys a smaller percentage of a good or service. When prices rise, and alternatively when the value of money falls you have inflation
inflation is a sustained increase in the general price level of goods and services in an economy over a period of time.When the price level rises, each unit of currency buys fewer goods and services; consequently, inflation reflects a reduction in the purchasing power per unit of money – a loss of real value in the medium of exchange and unit of account within the economy.A chief measure of price inflation is the inflation rate, the annualized percentage change in a general price index, usually the consumer price index, over time. The opposite of inflation is deflation
an illegal act for which someone can be punished by the government; especially :a gross violation of law.
crime is an unlawful act punishable by a state or other authority.The term "crime" does not, in modern criminal law, have any simple and universally accepted definition, though statutory definitions have been provided for certain purposes.The most popular view is that crime is a category created by law; in other words, something is a crime if declared as such by the relevant and applicable law. One proposed definition is that a crime or offence (or criminal offence) is an act harmful not only to some individual but also to a community, society or the state ("a public wrong"). Such acts are forbidden and punishable by law.
A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise. Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.
A company or association of persons can be created at law as legal person so that the company in itself can accept limited liability for civil responsibility and taxation incurred as members perform (or fail) to discharge their duty within the publicly declared "birth certificate" or published policy.
Sound that is unwanted or disrupts one’s quality of life is called as noise. So, Noise is basically any unwanted sound.
In this type of pollution contaminants are not physical particles, but waves which interfere with the naturally occurring waves of a similar type in the same environment.
When there is a lot of noise in the environment it is turned as noise pollution. Sound becomes undesirable when it disturb the normal activities such as working, sleeping etc.
A Brief Discussion on demographic transition theory.Rizwan Khan
Demographic transition (DT) refers to the transition from high birth and death rates to lower birth and death rates as a country or region develops from a pre-industrial to an industrialized economic system.
IT IS GIVEN BY: FrankW. Notestein. Frank Wallace Notestein (August 16, 1902 – February 19, 1983)
The demographic transition theory is a generalized description of the changing pattern of mortality, fertility and growth rates as societies move from one demographic regime to another.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
At First cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks.
That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan.
Customer satisfaction Analysis on NCC bank limited.Rizwan Khan
The organization commence its functions in the financial sector of the country as an investment company as named “National Credit & Commercial Bank Limited (NCCBL)” in 1985. For the greater impingement in financial market it coverts as a schedule bank as “National Credit and Commerce Bank Limited” in 1993.
Major Finding
About maximum of the customer rates this services as not satisfactory because of its availability and small array of product range.
Employees are always try to provide service as fast as possible, because Customer is the first priority.
Most of the people from the sample size are quite happy with Bank location of NCC Bank but it is not total satisfaction.
Majority responder are not satisfied with the facilities like ATM or Debit/Credit card.
Most of the responder are satisfied on the NCC bank service. NCC bank employees are firstly think that to provide the customer surety the account.
Financial Analysis of United Commercial Bank Limited(UCBL).Rizwan Khan
United Commercial Bank Limited is one of the traditional banks of Bangladesh. The scope of the study covers the organizational overview and objectives, and Financial analysis of the bank. However, the presentation of the five years at a glance, products and services, total asset position, total liability & shareholder equity and also different analysis & comparison are showed to evaluate the performance of the bank.
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Migration – the temporary or permanent movement of people from one place to another.
Migration impacts on population change. It is difficult to account for this population change as much migration is illegal and not accounted for. The government often underestimate the number of migrants to help boost support, while the press often overestimate the number of migrants to sell sensational news articles.
Migration is a common phenomenon. The world is shrinking. The world is becoming a global village. Country boundaries and barriers no longer restrict people movement.
Despite some progress in advancing the agenda on aid effectiveness for development results,
trade unions contend that much more needs to be done if the Paris Declaration/Accra agenda for action processes are to move significantly forward in terms of real development effectiveness.
Given the shortcomings of the neo-liberal paradigm that has dominated development policy-making and caused persistent poverty and a huge decent work deficit, trade unions call for a
more comprehensive development paradigm that shifts from aid to development effectiveness.
Development effectiveness is defined by trade unions as the generation of positive social
outcomes in terms of decent work, social protection, social dialogue, respect for human and
trade union rights, gender equality, environmental sustainability, and the enjoyment of decent livelihoods and well being by all. To achieve development effectiveness, trade unions call for the adoption by the Fourth High Level Forum of a Busan Declaration on Development
Effectiveness which should address three major goals:
I) Achieving development effectiveness,
II) Realizing the commitments made on aid effectiveness, and
III) Supporting trade union and CSO’s as development actors in their own right.
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
Merchandising Activities On Waymart Apparels limited.Rizwan Khan
Buying houses act as intermediary between the foreign buyer and local apparel manufacturer. Buying houses hunt buyers, approach them, send sample of apparel, negotiate price, receives confirmed order after buyer is satisfied with price and quality. Then the buying house contacts local suppliers for production of apparel strictly as per buyer’s specification in exchange of buying house commission.
Bangladesh is a developing country. In this country unemployment problem is slightly overcoming by our garments or apparel sector. A huge number of people are working in this sector. Initially, the situation of this sector is not so good but now a day this sector is earning a lot of foreign currency, around 75%-80% of our total economic growth which is making our economic sector very strong. And merchandisers are those people who are working here day to night in order to develop this sector. Merchandisers’ goal is to collect order, execute, develop the best & supply the best.
It was a great pleasure for me to work in merchandising sector of Waymart apparels ltd which provides me a wide range of scope to observe different function of buying house industry through the cordial assistance of the employees and seniors. All the employees of Waymart apparels ltd tried to give optimum service.
Carriage of goods, in law, the transportation of goods by land, sea, or air. The relevant law governs the rights, responsibilities, liabilities, and immunities of the carrier and of the persons employing the services of the carrier.
One of the greatest problems that the world is facing today is that of environmental pollution, increasing with every passing year and causing grave and irreparable damage to the earth. Environmental pollution consists of five basic types of pollution, namely, air, water, soil, noise and light.
Environmental pollution has existed for centuries but only started to be significant following the industrial revolution in the 19th century. Pollution occurs when the natural environment cannot destroy an element without creating harm or damage to itself. The elements involved are not produced by nature, and the destroying process can vary from a few days to thousands of years (that is, for instance, the case for radioactive pollutants). In other words, pollution takes place when nature does not know how to decompose an element that has been brought to it in an unnatural way.
Competition in Rural Markets-Fake or Real?Rizwan Khan
Daily Milk, Lifebody soap and Fair & Lonely. These are popular brands in the hinterlands of Bangladesh . Don’t they sound familiar to daily brands Dairy Milk, Life Buoy & Fair & Lovely? Well, they not only sound but also look similar to the original brands. These brands are created by manufacturers producing cheap versions of the original brands.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
Marketing important definition for student, fresher & Marketing Executive. Rizwan Khan
Working an entry level marketing job demands good judgment-making, advertising, and communication skills. Thus, in an interview context, expect to be tested on your technical marketing questions, your knowledge on the company, and how you hope to advance in your marketing career in the future.
"Come with a confident and positive attitude and display a strong work ethic."
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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https://nidmindia.com/
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Presentation on working process of advertising agencies.
1.
2. Presented By :
Rizwan Mahbub Khab
ID: 12132101051
Intake: 30th
Section: MKT-A
BBA (Major in Marketing)
Bangladesh University of Business and Technology
(BUBT)
5. Advertising may be described as the science of arresting the
human intelligence long enough to get money from it. It is a non-
personal form of communication intended to persuade an audience
to purchase or take some action upon products, ideas, or services.
Advertisements make a product or service familiar in the
household. It gives an identity to the product. In other words,
advertisements facilitate the making of a Brand. Brand image is
the personality a brand has created in the minds of its customers.
Advertising has become a reflection of human life, whatever
state it may be in. Traditionally started as a press release, a
television ad and a billboard display, advertisements have now
moved on to cover every possible area of human life in order to
communicate.
Introduction
6. Research Type
This report is based on descriptive research.
Sources of data collection
The data were collected from both primary and secondary
sources.
Primary sources
Primary sources have been collected from clients of Different
Organization by questionnaire survey.
Secondary sources
Secondary sources have been collected from Various Document
of 60seconds limited, relevant paper and publication, website of
Firm.
7. Research instrument
Questionnaire:
Questionnaire is used to collect the primary data.
Types of interviewing method
Face to face interview.
Types of questions
Structured questions with five response categories have been used to conduct the
survey.
Size
The report is analyzed by 12 questionnaires.
Scaling technique
Liker scale technique has been used.
8. Sampling plan
Population
The target population is all business clients of 60seconds Ltd.
Sampling unit
The sampling element is individual client’s of 60seconds Ltd.
Sampling frame
Client’s is selected by using Company data base. So structured
sampling frame is found.
Sampling procedure
I have used non probability judgmental sampling method to select
the samples from the population.
Sampling size
Total 25 clients have been selected from the target population.
9. What is Agency?
A business or organization providing a particular service on behalf of
another business, person, or group. "an advertising agency“
a department or body providing a specific service for a government or
other
What is Advertising Agency?
An advertising agency or ad agency or advert agency is a service based
business dedicated to creating, planning, and handling advertising (and
sometimes other forms of promotion) for its clients.
10. Brand Image :
In today’s increasing competitive marketplace, consumers often have to make a
choice among a range of products or brands in the market that differ very little in
its price or Function. In such circumstances, their final decision depends on the
image they associate with different brands.
No. of employee :
The purpose of this paper is to investigate how Number of Employees plays a vital
role in facilitating collaboration between firms. Although logistics and supply
chain research in this area remains scarce, relevant theories and findings across
managerial Disciplines are synthesized to develop a better understanding of how
interpersonal (micro level) Factors may lead to inter-organizational (macro-level)
outcomes.
11. Controlled communications
Controlled communications implies the message that the marketer delivers to the
consumers. The marketer has full control on the message content, when and how
the message will be delivered and to whom it will be delivering.
Uncontrolled communications
Uncontrolled communication primarily consists of word of mouth behavior and
non paid publicity. Largely derived from personal sources word of mouth
communications are an important source of information for service consumer prior
to patronage.
12.
13. From the graph, among 25 respondents, 52%
respondents are strongly agree, 32%
respondents are agree, 12% respondents are
in neutral position, 08% respondents are
disagree and 0% respondents are strongly
disagree with the statement that the Brand
image of an Advertising agency helps me to
visualize a picture about their service.
So, most of the respondents are strongly agree
with the statement that the Brand image of an
Advertising agency helps me to visualize a
picture about their service.
Sales,
Strongly
Agree, 52%,
52%
Sales, Agree,
32%, 32%
Sales, Neither
Agree
Or Disagree,
12%, 12%
Sales,
Disagree, 4%,
4%
Sales, Strongly
Disagree, 0%,
0%
Brand image helps me to visualize a picture about their service.
Strongly
Agree
Agree
Neither Agree
Or Disagree
Disagree
Strongly
Disagree
14. From the graph, among 25 respondents, 45%
respondents are strongly agree, 31%
respondents are agree, 07% respondents are
in neutral position, 13% respondents are
disagree and 04% respondents are strongly
disagree with the statement that The brand
image creates a positive impression about
my selected AD Agency.
So, most of the respondents are comply with
the statement that the brand image creates a
positive impression about my selected AD
Agency.
Sales,
Strongly
Agree, 40%,
44%Sales, Agree,
28%, 31%
Sales,
Neither
Agree
Or
Disagree,
6%, 7%
Sales,
Disagree,
12%, 13%
Sales,
Strongly
Disagree, 4%,
5%
Brand image creates a positive impression
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
Strongly
Disagree
15. From the graph, among 25 respondents,
20% respondents are strongly agree, 48%
respondents are agree, 08% respondents
are in neutral position, 12% respondents
are disagree and 12% respondents are
strongly disagree with the statement that
experience and well trained human
resource is an important criterion for AD
firm selection.
So, most of the respondents are agree
with the statement that experience and
well trained human resource is an
important criterion for AD firm selection.
Sales, Strongly
Agree, 20%,
20%
Sales, Agree,
48%, 48%
Sales, Neither
Agree
Or Disagree,
8%, 8%
Sales,
Disagree,
12%, 12%
Sales, Strongly
Disagree, 12%,
12%
Experience and well trained human resource is an important
criterion for AD firm selection.
Strongly
Agree
Agree
Neither Agree
Or Disagree
Disagree
Strongly
Disagree
16. From the graph, among 25 respondents,
28% respondents are strongly agree, 24%
respondents are agree, 24% respondents
are in neutral position, 16% respondents
are disagree and 08% respondents are
strongly disagree with the statement that
my Present experience with my previous
agency can influence me to choose them
again.
So, the largest percentages of the
respondents are strongly agreed with the
statement that my Present experience
with my previous agency can influence
me to choose them again.
Sales, Strongly
Agree, 28%,
28%
Sales, Agree,
24%, 24%
Sales, Neither
Agree
Or Disagree,
24%, 24%
Sales,
Disagree,
16%, 16%
Sales, Strongly
Disagree, 8%,
8%
Previous agency can influence me to choose them again
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
17. From the graph, among 25 respondents,
40% respondents are strongly agree, 32%
respondents are agree,08% respondents are
in neutral position, 08% respondents are
disagree and 12% respondents are strongly
disagree with the statement that application
of modern technology is vital for our ad
firm selection.
So, the largest percentages of the
respondents are strongly agree with the
statement that application of modern
technology is vital for our ad firm
selection.
Sales,
Strongly
Agree, 40%,
40%
Sales, Agree,
32%, 32%
Sales,
Neither
Agree
Or
Disagree,
8%, 8%
Sales,
Disagree,
8%, 8%
Sales,
Strongly
Disagree,
12%, 12%
Application of modern technology
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
18. From the graph, among 25
respondents, 24% respondents are
strongly agree, 48% respondents are
agree, 08% respondents are in
neutral position, 20% respondents
are disagree and 0% respondents are
strongly disagree with the statement
that I emphasize the advertising and
promotions of an Ad firm selection.
So, most of the respondents are
affiliation with the statement that I
emphasize the advertising and
promotions of an Ad firm selection.
Sales, Strongly
Agree, 24%,
24%
Sales, Agree,
48%, 48%
Sales,
Neither
Agree
Or
Disagree,
8%, 8%
Sales,
Disagree,
20%, 20%
Sales, Strongly
Disagree, 0%,
0%
I emphasize the advertising and promotions of an Ad firm
selection.
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
19. From the graph, among 25 respondents,
08% respondents are strongly agree, 08%
respondents are agree, 12% respondents
are in neutral position, 28% respondents
are disagree and 44% respondents are
strongly disagree with the statement that
number of employees indicates the size
of an ad agency and its profitability.
So, most of the respondents are strongly
disagree with the statement that number
of employees indicates the size of an ad
agency and its profitability.
Sales, Strongly
Agree, 8%, 8%
Sales, Agree,
8%, 8%
Sales, Neither
Agree
Or Disagree,
12%, 12%
Sales,
Disagree,
28%, 28%
Sales, Strongly
Disagree,
44%, 44%
Number of employees indicates the size of an ad agency and its
profitability.
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
20. From the graph, among 25 respondents,
12% respondents are strongly agree, 16%
respondents are agree, 08% respondents
are in neutral position, 24% respondents
are disagree and 40% respondents are
strongly disagree with the statement that
my selected AD agency should be
affiliated with foreign ad firm.
So, most of the respondents are strongly
disagree with the statement that my
selected AD agency should be affiliated
with foreign ad firm.
Sales, Strongly
Agree, 12%,
12%
Sales, Agree,
16%, 16%
Sales, Neither
Agree
Or Disagree,
8%, 8%
Sales,
Disagree, 24%,
24%
Sales, Strongly
Disagree, 40%,
40%
AD agency should be affiliated with foreign ad firm.
Strongly
Agree
Agree
Neither Agree
Or Disagree
Disagree
Strongly
Disagree
21. From the graph, among 25 respondents,
36% respondents are strongly agree, 28%
respondents are agree, 08% respondents
are in neutral position, 16% respondents
are disagree and 12% respondents are
strongly disagree with the statement that
branch reveals information about the
experience of our selected agency.
So, most of the respondents are strongly
agree with the statement that branch
reveals information about the experience
of our selected agency.
Branch reveals information about the experience of our selected
agency.
S…
22. From the graph, among 25 respondents,
48% respondents are strongly agree,
32% respondents are agree, 04%
respondents are in neutral position, 08%
respondents are disagree and 08%
respondents are strongly disagree with
the statement that employee turnover is
low in my selected ad agency.
So, most of the respondents are strongly
agree with the statement that employee
turnover is low in my selected ad
agency.
Sales, Strongly
Agree, 48%,
48%
Sales, Agree,
32%, 32%
Sales,
Neither
Agree
Or
Disagree,
4%, 4%
Sales,
Disagree,
8%, 8%
Sales, Strongly
Disagree, 8%,
8%
Employee turnover is low in my selected ad agency.
Strongly
Agree
Agree
Neither Agree
Or Disagree
Disagree
Strongly
Disagree
23. From the graph, among 25 respondents,
40% respondents are strongly agree, 24%
respondents are agree, 16% respondents
are in neutral position, 12% respondents
are disagree and 04% respondents are
strongly disagree with the statement that
publicity influences my evaluation for
choosing an ad firm.
So, most of the respondents are strongly
agree with the statement that publicity
influences my evaluation for choosing an
ad firm.
Sales, Strongly
Agree, 40%,
40%
Sales, Agree,
24%, 24%
Sales,
Neither
Agree
Or
Disagree,
16%, 16%
Sales,
Disagree,
12%, 12%
Sales, Strongly
Disagree, 8%,
8%
Publicity influences my evaluation for choosing an ad firm
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
24. From the graph, among 25 respondents,
08% respondents are strongly agree, 16%
respondents are agree, 08% respondents
are in neutral position, 40% respondents
are disagree and 28% respondents are
strongly disagree with the statement that
MY friends and family helped me to
formulate my idea for ad firm selection.
So, most of the respondents are disagree
with the statement that my friends and
family helped me to formulate my idea for
ad firm selection.
Sales,
Strongly
Agree, 8%,
8% Sales, Agree,
16%, 16%
Sales, Neither
Agree
Or Disagree,
8%, 8%Sales,
Disagree,
40%, 40%
Sales,
Strongly
Disagree,
28%, 28%
My friends and family helped me to formulate my idea
Strongly
Agree
Agree
Neither
Agree
Or Disagree
Disagree
25. After analyzing the major findings:
Major finding are as follows
5.1 It is found that most of the respondents are strongly agree with the statement that
the Brand image of an Advertising agency helps me to visualize a picture about
their service.
5.2 It is found that the brand image creates a positive impression about my selected
AD Agency.
5.3 Most of the respondents are comply with the statement that experience and well
trained human resource is an important criterion for AD firm selection.
5.4 The largest percentages of the respondent are strongly agree with the statement
that my Present experience with my previous agency can influence me to choose
them again.
5.5 Most of the clients believe that application of modern technology is a vital for the
ad firm selection.
26. 5.6 Most of the respondents are emphasize the advertising and promotions of
an Ad firm selection.
5.7 Most of the respondents are strongly disagree with the statement that number of
employees indicates the size of an ad agency and its profitability.
5.8 Most of the respondent does not agree with the statement that my selected AD agency
should be affiliated with foreign ad firm.
5.9 It is found that most of the respondents think that branch reveals information about
the experience of our selected agency.
5.10 Most of the respondents are positive with the statement that employee turnover is low
in my selected ad agency.
5.11 Most of the clients are opined that publicity influences my evaluation for choosing an
ad firm.
5.12 Most of the respondent differ with the statement that my friends and family helped me
to formulate my idea for ad firm selection.
27. The sample size interview is not big enough to have a complete
view of the way consumer perceive advertisements in Bangladesh.
Also a similar study can be conduct in future more extensively with
different adverts and without the using of any adverts to gauze the
key factor which influence for their decision making of ad agency
selection.
In Bangladesh Maximum ad agency works with broadcast, print
and electronic media. But it’s high time for ad agency to start their
work with other interactive media and mostly with Internet.
Advertising is a very vast topic and has scope for a lot of research
in respect to the selection of media and also considering the actual
decision making process of clients for an advertising agency
selection.
