Robin Dhawan from K.L.S.D. College in Ludhiana presented on co-marketing communication. Co-marketing communication involves using various channels like newsletters, websites, email, and written materials to stay connected with customers and convey important company information. It allows companies to take advantage of economies of scale, preserve existing markets, create new markets, and gain expertise. Potential downsides include lack of common mission, lack of commitment between partners, barriers to entry and exit, and high costs of group decision making. Ultimately, co-marketing is a practice where companies cooperate on distribution and sometimes profit sharing.

1. PRESENTED BY:-
ROBIN DHAWAN
M.COM 2ND SEMESTER
620
K.L.S.D.,COLLEGE,LUDHIANA.

2. “Marketing communication is how you stay in touch with and convey important
information about the company to your customers.”
Newsletter
Websites
E-mail
Written
materials
Communication Vehicles
CO-MARKETING
COMMUNICATION

3.  CORPORATION
 COMMODITY
 COST
 CHANNEL
 COMMUNICATION
 CONSUMER
 CIRCUMSTANCES

4. SMART
Specific
Measurable
Time Realistic
Achievable

5. •TAKE ADVANTAGE OF SIZE ECONOMICS
•PRESERVE AN EXISTING MARKET
•CREATE A NEW MARKET
•GAIN ACCESS TO KNOWLEDGE AND PROFESSIONAL EXPERTISE
•INCREASE BARGAINING POWER
•PROMOTE A PRODUCT LINE
•ACCESS A BROAD,DIVERSE CUSTOMER BASE

6.  LACK OF A COMMON MISSION
 LACK OF COMMITMENT
 BARRIERS TO ENTRY AND EXIT
 COST OF GROUP DECISION MAKING

7. Ultimately Co-Marketing is a marketing practice where two companies
cooperate with separate distribution channels, sometimes including
profit sharing. Co-Marketing has of recent become very prominent in
the entrainment industry.