Patient relationships are concerned with a hospital's reputation, image, and communication with the public. The main goal of the patient relations department is to enhance the hospital's reputation. Patient relations involves managing communication between a hospital and its key stakeholders to build and sustain a positive image. It also involves evaluating public attitudes, formulating communication policies and procedures, coordinating communication programs, and fostering positive relationships. The role of patient relations in a hospital is to provide feedback for improvements, create a good reputation in the community, monitor media for public views of the hospital, and explain technical and organizational developments to stakeholders.

1. Patient Relationship in a Hospital
BY
Sardar Ali Khan
Patient Relationship Officer
KTH-MTI Peshawar

2. WHATS IS PATIENT
RELATIONSHIP…?
• Patient relationships are concerned with reputation, image and
communication of public and hospital. The enhancement of
reputation of an hospital is a main goal of Patient Relation
Department.
• Patient Relations is a management function which tabulates public
attitudes, defines the policies, procedures and interest of an
organization followed by executing a program of action to earn
patients understanding and acceptance.

3. NATURE OF PR
• Patient relations is the art and science of managing communication between an
organization and its key constituents to build, manage, and sustain its positive image.

4. Patient RELATION INVOLVES
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing repute and good-will through a two way communication process.
5. Fostering a positive relationship between an organization and its public constituents.

5. Role of PR in an hospital
The role of PR in an organization is immense and wider scope, which includes:
• Prepare feedback from public and decide the areas of improvement in organization
• Create reputation and goodwill of organization in the key market and public
• Image and reputation of hospital in communities, public, and on media.
• Evaluate and monitor media tools for public views and comments regarding hospital and
its reputation.

6. OBJECTIVE
•Patient relations provides an organization or individual
exposure to their audiences using topics of public interest.
•The aim is often to persuade the patient and public, employees
and other stakeholders to maintain a certain point of view about
the hospital, its leadership, or of political decisions.
•It provides relevant information on planning technical and
organizational developments, inventions and their potential
utilization.

7. SCOP of Service
•Patient relation is a window of the corporation through which
management can monitor external changes.
•We find regular conflicts between employer-employee patient-
employee, citizens-government and so on due to misconception
and misunderstandings.
•These are generally the major challenges where patient relation
practitioners can play a crucial role.
•They should get to know the psychology of the patient and
public mind and acquire skill in solving and also avoiding such
conflicts

8. Functions Associated with PR
• Several functions are associated with PR in an organization. The main functions are:
• Community relationship
• Reduce Communication Crisis
• Employee's relations
• Patient & Public Relations
• Ensure Practices according to policy

9. THANK YOU