This document provides an agenda and background information for a strategic planning meeting. It begins with an overview of H&M's company background and expansion history as a global retailer. Next, it analyzes the retail clothing industry and H&M's competitors. A SWOT analysis then evaluates H&M's strengths, weaknesses, opportunities, and threats. Financial analysis shows increasing sales and profits. Strategic recommendations include expanding internationally into new markets and targeting millennials through social media and celebrity endorsements.
This slideshow offers audiences a complete and general understanding of different sorts of popular fashion styles namely Vintage, Punk, Elegant, Floral, Girlish, Boyish, Gothic, etc. (Including beautiful, high quality, relevant pictures with description.)
This slideshow offers audiences a complete and general understanding of different sorts of popular fashion styles namely Vintage, Punk, Elegant, Floral, Girlish, Boyish, Gothic, etc. (Including beautiful, high quality, relevant pictures with description.)
A critical Analysis of the famous Brand H&M.
IN this we have tried our best to cover each and every point of the H&M company, in it we cover the description, establishment, objectives, missions, goals, organizational structure, SWOT analysis, leadership, decision making of the company.
we hope that it will help you in your projects.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptxOptical Forum
Presentation Title
Eye Care Marketing: from “Buy One Get One” to Marketing 5.0
Overview
BOGOF or simply put BOGO which are the acronyms for “Buy One Get One Free”, is one of the world’s oldest promotional techniques. It is simple and popular however today’s businesses need to progressively gamify their promotions to stand out against mediocrity and thrive in the modern professional landscape. In this lecture we will discuss with participants marketing in eye care from Marketing 1.0 to Marketing 5.0 and show some of the ideas throughout history as well as the latest ideas that distinguish this field. In the fifty minutes’ session we will also highlight additional required and optional skills to master and succeed in building competitive advantage and sustainable growth using effective eye care marketing strategies.
Presenter
Dr. Gilbert Nacouzi
Biography
Dr. Gilbert Nacouzi
Is an Optometrist by trade and did research in Entrepreneurship.
After completing his Bachelor's Degree in Optometry he studied strategy at Harvard Business School, Boston, USA
An MBA, Master of Business Administration with a concentration in Healthcare Management at Marylhurst University at Portland, Oregon USA
A DBA, Doctorate of Business Administration, and research in Business Administration, at Columbia Southern University, Orange Beach Alabama, USA.
Doctor Nacouzi has more than two decades of experience in working in the retail industry and building healthcare and eye care business models. He is the owner of Optic Nacouzi and he serves as Editor in Chief at Optical Forum Flipbook Magazine.
4. Retail clothing company for men, women,
teenagers, and children
Founded by Erling Persson in 1947 as
women's clothing store Hennes
Business concept: “Fashion and quality at the
best price.”
Acquired Mauritz Widforss in 1968 and began
including men's and children's clothing in stores
5. Company name
then became
Hennes &
Mauritz (H&M)
H&M was
listed on
Stockholm
Stock Exchange
in 1974
Expanded into
US, Europe,
Asia, Africa,
and South
America
Currently one
of the largest
clothing
retailers in the
world
8. - Intensity of
competitive rivalry:
Threat of new
entrants:
Threat of substitutes:
Bargaining power of
supplier:
Bargaining power of
buyer:
• High
• High
• Low
• Low
• High
11. • Fast distribution network
• Distinctive business model (low inventories etc.)
• Policy of zero advertising
Strengths
• Outdated operating system
• Lack of marketingWeaknesses
14. SWOT ANALYSISSTRENGTH
Deliver on trend
fashions at an
affordable price
Efficient supply chain
and distribution
channel
Ability to adapt and
influence customer’s
shopping behaviors
Restocking store
inventories daily
Effective relationship
with customers
Collaborated with
many designers
WEAKNESS
A gap between
customer
behaviors and
brand attachments
The high cost of
maintaining
inventory in order
to respond to
changes in fashion
H&M’s largest
target market is
comprised of 20 to
27 year olds
OPPORTUNITY
Developing home
related products
H&M has
developed an
interactive online
website
THREAT
Does not have
absolute control
over the quality of
the products being
made
Cost of products
may increase due
to wage increases
around the world
15. Financial Analysis
2014 2013
Net Sales $18,022,000 $15,302,000
Gross margin % 58.8% 59.1%
Operating margin 16.9% 17.2%
Earnings per share $1.44 $1.23
Current Ratio 2.11 2.94
16. Financial Analysis
H&M is financially stable with
increasing sales
Gross margin and operating
margin decreased due to cost
of inputs
However, increasing earnings
per share is encouraging
Financial growth has allowed
for expansions and
implementations of new
initiatives