Presentation on mobile apps in mobile advertising and Facebook Messenger Marketing as an integrated tool Performance Advertising Platform for business leads, marketplace in-apps, tools to boost your application and generate leads

1. www.tyroo.com
Inspiring Mobile Moments

2. Tyroo, a Smile Group company headquartered in
Gurgaon, is a next generation Video Content Cloud
providing leading Brands, media companies, app
developers, OEMs with tools to deliver high
engagement video experience to Vertical Screen
hooked audiences.
Smile Group is among the leading internet groups in
India since 1999, with presence across global emerging
markets. Smile has successfully built digital media and
consumer commerce businesses in India such as SVG,
Quasar and also partnered with global corporations
such as WPP, Yahoo!, AirBNB, Linkedin, Facebook,
Twitter, and more through its companies.
Who We Are
1 BN Unique
Devices reached
monthly
1000 + Advertisers
10,000 + video
creative created
daily
100 + GB data
processed daily
100+ Publishers
India
China
USA
Indonesia
Dubai
Singapore

3. Siddharth Puri
Co Founder &
CEO
Akshay Mathur
Chief Revenue
Officer
Vaibhav Pandey
Co Founder &
Head Technology
Prabha Kumari
Sr Manager
Product
Pushpendra
Thakur
COO Network
Business
Our Team
Vaibhav Agarwal
Regional Sales Head
Middle East & North
Africa

4. Business Ecosystem of Smile Group

5. Tyroo Helps Enable This Change With its Solutions
Vid.ai
Suite of solutions to Automate and
scale campaigns on social channels
Vid.ai Social
Automate and scale video
campaigns on social channels
Enhancing campaigns
with messenger marketing

12. https://expandedramblings.com/index.php/facebook-messenger-statistics/
Communication is Changing!
64% of people prefer texting to emailing or calling
71% of people have increased online video viewing
25% higher engagement on personalised content
30%of mobile shoppers say video is the best medium to discover

13. https://www.inc.com/ben-parr/12-stats-that-show-why-facebook-messenger-is-so-important-to-your-business.html
https://expandedramblings.com/index.php/facebook-messenger-statistics/
7Bn
MESSAGE
S
SHARED
EVERYDAY
2Bn
CONVERSATIONS
ON MESSENGER EVERYDAY

14. https://www.inc.com/ben-parr/12-stats-that-show-why-facebook-messenger-is-so-important-to-your-business.html
https://expandedramblings.com/index.php/facebook-messenger-statistics/
17 BnPhotos
exchanged per month.
18 BnGIFs
shared every month.
511 BnEmojis
shared in messenger in 2017.

15. www.tyroo.com
Skyrocket your Conversions with
FB Messenger Marketing

16. 53% of people prefer
shopping with businesses that
they can message directly.
31% of Businesses
already on Messenger
https://expandedramblings.com/index.php/facebook-messenger-statistics/

17. https://napoleoncat.com/stats/messenger-users-in-india/2018/12
22M+ Females
78M+ Males
110M+ MONTHLY ACTIVE USERS
25 - 35
38.6%
35 Above
19.5%
18 - 25
36.4%
Below 18
5.5%

18. User clicks on your
brand ad on Facebook
Organic Reach
On brand FB Page
You have a FB
messenger
plugin on your
website
Initiates
Messenger
Sequence with the
user
And gets
Subscribed
to Brand Page.
for
LIFETIME
Drive App Installs
Performance on
M-Web
Broadcast
Drive Purchases
And Much More
Generate Leads
Vidchat Workflow
Now you can Re-target and engage
with these Subscribers through
vidchat platform
User responds
to the
Messenger
chat
Pool of
Users

19. upto 80%
Open Rate
Upto 55% CTR

20. Full Name
Location
Gender
Profile Picture
TimeZone
Contact
E-mail
Subscriber Profiling Beyond Headcount
Social Profile
Information
Received
by default
on subscription
Information
Received
through
messenger
conversation

21. www.tyroo.com
Vidchat’s Key Capabilities

22. CREATE AND
OPTIMISE ADS
TWEAK ADS ACCORDING
TO PERFORMANCE
PREDEFINED AD AND
BROADCAST TEMPLATES
SEND BROADCASTS AND
TRIGGERED CAMPAIGNS
ANALYSE CAMPAIGN
PERFORMANCE REPORTS
AUTOMATE REPLIES
USING KEYWORDS
CONVERT FANS INTO
SUBSCRIBERS
SEGMENT USERS AND
RUN MESSAGE SERIES
DYNAMIC CONTENT AND
ZAPIER INTEGRATIONS
SCHEDULE NOTIFICATIONS
ACCORDING TO TIMEZONES
USE IMAGES,
GIFS, VIDEOS

23. Normal FB Ads - One Time Interaction
Shop Now

24. FB Messenger Ads
Multilayered Sequence
And Subscription
Future Engagement
Vs. Vidchat Ecosystem

25. And Engagement Beyond Clicks
Single Opt in for
all devices
Two - way
conversations
Fans become
Lifetime Subscribers
Share Images, GIFs, quick replies,
and interact with your audience the
way they prefer!

26. E-Commerce Businesses
• Cart recovery, browse abandonment campaigns
• Promote New Arrivals, Trending Items
• Sale/Price Drop Announcement
• Share Order Status, collect feedbacks

27. News, Content & Entertainment
• Segment users according to their interest areas
• Run Quizzes and Contests
• Promote latest and trending articles/videos
• Run Polls, Ask for opinions

28. • Search Abandonment Campaigns
• Share booking details, Invoices, Fare rules
• Promote New Packages and offers
• Collect Feedbacks
Travel and Hospitality

29. Brands using Vidchat Platform

30. Upcoming Products

31. www.tyroo.com
Lets Get Started!!
Contact Rita Rosen
Mob +00 971 55 350 1591
Rita.rosen@2rosen.com
www.2rosen.com