Regal Marine achieves its mission of providing luxury performance boats through a strategy of product differentiation. Founded in 1969 by Paul and Carol Kuck, Regal Marine differentiates its boats through constant innovation, unique features, and high quality craftsmanship. Operations managers help define all aspects of Regal's boats that influence customer value to support this differentiation strategy. Over 40 years later, Regal remains a top powerboat manufacturer in the US, suggesting its differentiation approach successfully increases sales.

1. Regal Marine
Presented By :
Muhammad Shabir.
Waseem Iqbal.
Jawad Asghar.
UCP.

2. Regal Founder
•Paul Kuck and Carol.
•Started business in 1969...
• In the hunt of a vision, they left the legacy of a new
world class standard in luxury boating.

3. Our People, Our Kin
•Regal Marine represents the belief that all of our
employees are part of the Regal family.
•OUR MISSION:
With God's help and a steadfast commitment to integrity,
we will develop a team of excellent people and
relationships to provide special customer satisfaction.

4. Then and Now
•However, the hope was initially set back in 1973
when the Kucks lost most of their original
investment due to the energy crisis.
•Today, Regal boats define state-of-the-art
craftsmanship, and continue to carry Paul and
Carol’s philosophy that faith and stewardship will
always guide the way.

5. Starting Products
•The first models include a 17-feet tri-hull.
• 14-feet ski boat, and a 21-feet cuddy.
•1971
The company expands to a new, larger facility in
Orlando, Florida.
•Then they win International Marine Trades Exhibit &
Conference (IMTEC) Innovation Award.

6. Awards
•1999
Pursuit of Quality
Regal becomes ISO certified to produce even higherquality products.
•2005
Co-founder Carol Kuck passes away on July 17, 2005.
Recognizing the Pioneer
Founder Paul Kuck passes away on September 5, 2006.

7. Customer Satisfaction Awards
2006
•J.D. Power Award
Regal receives its first J.D. Power and Associates Award for "Highest in
Customer Satisfaction with Small Runabouts (16-19 feet)."
•2007
Highest Quality
•Regal receives J.D. Power and Associates Awards for "Highest in
Customer Satisfaction with Small Runabouts (16-19 feet) and Express
Cruisers (24-33 feet)."
The Mark of Consistency
Regal releases the Fast Deck series and becomes the first company to
receive the J.D. Power and Associates Awards for "Highest in Customer
Satisfaction with Small Runabouts (16-19 feet) and Express Cruisers
(24-33 feet)" twice in a row.

8. Cont…
•2008
Expansion
To launch the production of its new 52-feet flagship yacht, Regal
expands manufacturing facilities by 135,000 square feet.
2009
3 In-A-Row
For the third year in a row, Regal receives the J.D. Power and Associates
Award for "Highest in Customer Satisfaction with Express Cruisers (2433 feet)."
2010
Unveiling the Showroom
Come see what 40 years of innovation has led to at the Regal Factory
showroom, the first of its kind in the industry open to all.

9. Product Life Cycle
•Regal Marine knows that great products are the keys to success.
•Every new product has a life cycle that can be divided into four phases:
introduction, growth, maturity, and decline.
•The concept of product life cycle applies directly to Regal Marine Products
since their product’s average life cycle is only about four years. Therefore
they are determined to make sure that the new products they are developing
have the potential to be efficient and utilize new technologies to expand their
lifecycles.
• Further Regal Marine introduces on average four new models every year.

10. Graph.

11. STRATEGY AT REGAL MARINE
•Regal Marine deals with operations management strategy.
•Strategy is the action plan to achieve a company’s mission.
• The firm’s mission is then supported by each activity. Each activity, including
the production activity has a strategy for achieving its mission and for helping
the organization reach the overall mission.
•These strategies exploit opportunities and strengths, neutralize threats, and
avoid weaknesses.

12. Cont….
CAD.
CAM.
Out Sourcing.
Just In Time Inventory.(JIT)

13. Strategies
• (1) differentiation,
• (2) cost leadership, and
• (3) quick response.
• Firms achieve missions in three ways: This means operations managers
are called on to deliver goods and services that are (1) better, or at least
different, (2) cheaper, and (3) more responsive.

14. Summary
Regal Marine, one of the US’s Third largest powerboat
manufacturers, achieves its mission — providing luxury
performance boats to customers worldwide — using the strategy
of differentiation.
It differentiates its products through constant innovation, unique
features, and high quality. Increasing sales at the Orlando, Florida,
family-owned firm suggests that the strategy is working.

15. Cont..
Differentiation goes beyond physical
characteristics to encompass everything about
the boat that influences the value that the
customers derive from it. Operations managers
at Regal assist in defining everything about
their boats that will influence the potential
value to the customer.