Jaguar Land Rover has several classic vehicle restoration and continuation programs. These include rebuilding the legendary D-Type and XKSS models to their original specifications under the Continuation program. The Classic program restores iconic vehicles like the Jaguar E-Type and original Land Rovers. A Bespoke division customizes new vehicles to customer preferences. Jaguar Land Rover proposes a V-Model framework linking these programs throughout the product lifecycle from design to production using agile methods.

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PROGRAMME LIFECYCLE FRAMEWORK (Case Study)
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2. PROGRAMME LIFECYCLE
FRAMEWORK:
JAGUAR LAND ROVER AUTOMOTIVE PLC
NAME

3. ABOUT JAGUAR LAND ROVER, THE
COMPANY
❑ JAGUAR LAND ROVER
❑ BRITISH MULTINATIONAL
AUTOMOTIVE COMPANY
❑ HEADQUARTERS IN WHITLEY,
COVENTRY, THE UK
❑ IN 2013, OPERATIONS OF JAGUAR
CARS LIMITED & LAND ROVER
MERGERED
❑ SUBSIDIARY OF INDIAN
AUTOMOTIVE COMPANY, TATA
❑ EMPLOYEES: APPRO. 43,000
(2018)
“The passion and commitment of our people is a key driving force to our success”
¬Dr. Ralf Speth, CEO Jaguar Land Rover

4. PRODUCTS &
OPERATIONS
❑ OPERATIONS
❑ RESEARCH & DEVELOPMENT
❑ VEHICLE ASSEMBLE PLANTS
❑ CLASSIC PROGRAMME
❑ SPECIAL VEHICLE OPERATIONS
❑ ENGINE ASSEMBLY PLANTS
❑ CO-OPERATIONS (BUINDING E-
PACE & I-PACE
PRODUCTS:
❑(FROM JAGUAR & LAND ROVER)
❑LUXURY VEHICLES
❑SPORT UTILITY VEHICLES (SUV)
❑E-VEHICLES

5. CLASSIC
PROGRAMME
TIM HANNING STATED:
"JAGUAR CLASSIC'S HIGHLY SKILLED TEAM OF ENGINEERS AND TECHNICIANS WILL DRAW ON
DECADES OF KNOWLEDGE TO ENSURE EACH OF THE NINE CARS IS COMPLETELY AUTHENTIC AND
CRAFTED TO THE HIGHEST QUALITY.”

6. CONTINUATION PROGRAMME
D-TYPES: : RETURN OF LEGENDS
FIRST BUILT IN 1956
COMPLETING 25 MISSING OF 100 ORIGINALLY
PLANNED
WON LE MANS 24 HOUR (1955, ‘56, ’57)
POWERED BY SIX-CYLINDER XK ENGINE
REBUILT: AUTHENTIC, SAME FEATURES &
SPECIFICATIONS

7. REBUILT XKSSs: CONTINUATION OF PHOENIX FROM THE ASHES
• 25 PLANNED FOR PRODUCTION, 16 BUILT BUT 9 DESTROYED BY BROWNS
LANE FACTORY FIRE
• REDUILD HANDCRAFTED
• AUTHENTIC AND SAME SPECIFICATIONS
• RACY XKSS SIX ENGINE
• BUILT BY WARWICK, NEW JAGUAR FACILITY
Jaguar Land Rover Classic Director, Tim Hannig said,
“The opportunity to continue the D-type’s success story, by completing its planned production run
in Coventry, is one of those once-in-a-lifetime projects that our world-class experts at Jaguar
Land Rover Classic are proud to fulfil”

8. LIGHTWEIGHT E-TYPE: THE MISSING SIX
• REINTRODUCED IN 2013
• FINISH MISSING SIC CARS AFTER BUILDING 12 OF PLANNED 18
CARS
• BUILT IN THE JAGUAR’S PRODUCTION BASE, BROWN LANE
• ‘Ensuring justice done’
to original planned
work
• Dubbed The Missing Six
• Embodies ‘spirit of the
Originals

9. JAGUAR REBORN
• FACTORY-RESTORED JAGUAR E-TYPE (1965 SERIES 1 FIXED HEAD COUPE)
‘THE MOST BEAUTIFUL CAR EVER MADE’ :- ENZO FERRARI
• EPITOMISED THE GLAMOUR AND EXCITEMENT OF THE SWINGING 1960S
• THE PROGRAMME OVERSEES THE RESTORATION OF SERIES 1 E-TYPES TO ORIGINAL SPECIFICATION

10. LAND ROVER REBORN
• TWO ICONIC LAND ROVERS REBUILT
• LAND ROVERS SERIES I AND ORIGINAL TWO-DOOR RANGE ROVERS (IIA 88)
• RESTORE AND RECREATES SOME OF THE MOST FAMOUS LAND ROVERS EVER
MADE
• RESTORATION DONE AT COMPANY’S CLASSIC HEAD OFFICE IN COVENTRY
• 30 DAYS DEDICATED TO REBORN PROGRAMME
• COMBINES TRADITIONAL CRAFTSMANSHIP WITH LATEST TECHNOLOGY AND
TECHNIQUES

11. BESPOKE
SPECIAL VEHICLE OPERATIONS :
• BASED AT WARWICKSHIRE, ENGLAND TECHNICAL CENTRE (CENTRE OF EXCELLENCE)
• HANDLED BY 200 AUTOMOTIVE SPECIALIST, UNDER 40 ENGINEERING INSPECTIONS
• PERSONALISED CUSTOMIZATION, TAILORED TO FIT CUSTOMERS PREFERENCES AND NEEDS
• OFFERS A LIMITED COLLECTORS; EDITIONS AND HIGH SPECIFICATION VEHICLES
• EVERY CAR EMBODIES THE COMPANY’S QUALITY, PERFORMANCE, AND SERVICE
Programme redefines luxury, quality, exclusivity, and
high-end fashion

12. PRODUCT LIFE CYCLE

13. JLR PROPOSED
FRAMEWORK:
JLR V-MODEL
LINKS THE REBORN, CONTINUATION, &
BESPOKE PROGRAMME

14. AGILE

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