This document provides an overview of turnaround services for hospitality and leisure businesses experiencing financial difficulties. It summarizes the key elements of turnaround, which include initially stabilizing the business by tackling underperformance issues, improving cash flow and costs, maximizing operations, identifying new revenue streams, and implementing an effective sales and marketing strategy. The document then outlines Mira4tourism's specific turnaround services, which include sales calls, database and newsletter management, reporting, call center support, and online marketing strategies, all aimed at developing products and enhancing brand awareness to grow clients' businesses.

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Sales & Marketing
Network Europe
August 2013
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2. Empty Chairs – Empty Beds – Empty Golf Courses…
Would your business benefit from a Business Turnaround
Specialist?
OVERVIEW
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What is Turnaround?
Turnaround occurs when a hospitality or leisure business takes
successful actions to correct a period of deteriorating financial
performance.
On introduction initially stabilise the business tackling the
causes of under-performance.
Improving cash flow, cutting costs, maximising operational
performance, identifying new revenue streams and the
implementation of an effective sales and marketing strategy
are all essential elements.
OVERVIEW
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What is Turnaround?
OVERVIEW
In considering the life cycle of a business, this often follows a classical bell
curve of growth through to maturity and thereafter decline.
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OVERVIEW
Even business operators that have a great deal of experience, would still
benefit from the expertise of a turnaround specialist such as
Factors relating to underperformance must be identified at an early stage in
order that underlying issues can be addressed and the business rejuvenated
thus achieving 'business turnaround'.
Failure to 'react and act' often leads to a demise of the business at some
stage in the future.
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MIRA4TOURISM References
REFURBISHMENT, START UP & MANAGEMENT
Hotel Gran Baita – Italian Dolomites
Natural Village – Resort on the Italian Adria coast
S&M
Iberostar Hotels & Resorts – 100 Hotels & Resorts
4-5 star in Spain and the Caribbean
Falkensteiner Hotels & Resorts – Austrian/Italian Hotel
chain 4-5 star
CALL CENTER
Campiente - Camping & Bungalows chain in Italy
PR & EVENTS & SPONSORSHIPS
Inter FC with Iberostar H&R 2012/2013
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Research & Development
Hotels
Head
Office
ClientsMarkets
Teams
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General Actions:
More than 40 annual meetings, exhibitions & workshops in Europe
Educational & fam trips
Reps & sales team on the field: Germany, Benelux, Scandinavia, Eastern Europe,
France , UK , Spain, Russia, Ucraina
DEM newsletters & ad-words advertising
Presentations, CI & layouts
Marketing & graphic department
PR Agency based in Milan
Follow up: team of multilingual operators (sales calls, booking, etc.)
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SERVICES DESCRIPTION: what do we do for you

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Segments:
Classic tour operators - direct sales
New channels: such as TV dedicated to the sales in tourism
Big retail chains especially on the German markets
Small tour operators especially in eastern Europe
Retailer agencies and networks all over Europe
Tours & groups and MICE - directly
Direct individuals B2C: newsletters, websites, online advertising
Top 3rd party web sites all over Europe
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SERVICES DESCRIPTION: what do we do for you

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Market Penetration: WHERE DOU YOU WANT TO BE?
Italy
Germany
Austria
Switzerland
Benelux
Scandinavia
UK
Russia
Ukraine
Poland
Check Republic
TO GROW YOUR BUSINESS…
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SERVICES DESCRIPTION: what do we do for you
Baltic Countries
Spain
France
Israel
Mediterranean

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Database: strategic sales
BtC: consumer
300,000 profiled and qualified contacts in Europe
Newsletter with offers and promotions can be sent weekly
BtB: business
10,000 agencies, major TO in Europe and small tour operators in Europe with
delivery of business into our product portfolio
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SERVICES DESCRIPTION :CRM & Newsletters

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Mailing & Newsletter
Weekly NL delivery in different languages
Unique Corporate graphic layout with logo and picture of the
hotel chain
Tailoring with the contacts details of the person in charge of the
targeted markets
Short communication ways & easy reporting
Content analysis and communication subject
Cleaning & updating of the databases
Analysis and report of the TOP 50 openers and TOP 50 clickers
for each NL & campaign
Quarterly report of contacts & activities
Classification of mailing list, according to your needs
Classification of mailing list, according to the clicked TAGs
Report by source of clicks & conversions
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SERVICES DESCRIPTION :CRM & Newsletter

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Reporting: a newsletter and after this what happens?
We’ll inform you…
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SERVICES DESCRIPTION : CRM & Newsletter

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Follow up
SALES CALLS:
• Sales calls (ca. 800 monthly multilanguage actions)
• Target: TOP clickers & TOP openers of NL (B2B & B2C)
• Dedicated E-MAIL, according to the interests of the clicker
REPORTS & ANALYSIS:
• Weekly results to the management
• Monthly, quarterly and annual reports
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SERVICES DESCRIPTION : CRM & Newsletter

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SERVICES DESCRIPTION : CRM & Newsletters
MAILING
REPORT
FOLLOW
UP
RESULTS
Market/NL CALLS WHEN Result CONTACT
Agency 5 05.06.13 YES 17,0%
Agency 5 09.06.13 YES 2,7%
Agency 4 20.06.13 NO 9,2%
Agency 6 30.06.13 YES 84,0%
Agency 2 03.07.13 YES 15,1%
(1) Number of calls
(2) Duration, time,
(3) Result
(4) Contact
(5) Info
(6) …….
NL INPUT
NL creation
delivery
MIRAMarketing
MIRANLsystem
QualityControl
FOLLOW
UP
MIRACALL
CENTER
MIRASALES
ANALYSIS
REPORT
MIRA SALES
1. Weekly reports with follow up
activities.
2. Contacts and results.
3. Monthly reports with excel data.
4. Quarterly reports: graphics,
activities, comments, statistical data.
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16. SERVICES DESCRIPTION: sum up
Sales
• Pricing and contracting applying in
different EU countries
• Identification of major market based
on your property & targets
• Classic sales/ sale blitz /sale visits
Creation of hotel sales plan on a
targeted product to increases the influence
Management & Brand Identity
• Yeald Management
• Hotel Revenue management strategy
• Controlling
Internationalization of your hotels or hotel
chains
Trade events & Promotion
Participation & organization at:
• roadshows/workshops & exhibitions
• Educational & FAM Trips
• Sponsorships & Co-op marketing
• PR actions & Events planning
We secure more leisure and corporate
business
CRM & newsletter
• Management of qualified Data Base
• Creation & sending of Newsletter
/DEM
• Reports after each action on relevant
info
• Exclusively thematic newsletter
The actions of sales calls help in the
development of the consumer loyalty
Call Center & booking
• FIT, groups &MICE follow-up
• Booking software
• Customized booking call center
Mira4Tourism is the reference point for
developing all included products on a B2C
level
Of/Online marketing services
• Contracting OTAs and wholesalers
• Social Media campaigns
• Optimizing SEO + SEM
• Analysis based on international
statistic researches
• Media planning
• Inhouse & promotion graphic layout
• Online banners and sales actions
The regular optimization with the global
Media sector helps in enhancing the brand
awareness
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CALL US…
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18. Daniela Righi
MANAGING DIRECTOR
daniela.righi@mira4tourism.com
M: +39 348 4509923
CONTACT US
Sabina Giese
DEVELOPMENT
sabina.giese@gsadevelopment.com
M: +39 335 7078985
M: +49 172 4753404
Mira4tourism
via San Bernardo 137
I-37016 Garda ( VR )
T: +39 045 6590107
F: +39 045 6279695
www.mira4tourism.com
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