Motherhood Maternity uses performance metrics including customer experience surveys, sales data, and additional tracked data to monitor store and company performance. Metrics include customer ratings, comments, units and dollars per transaction, daily and yearly sales goals, and information capture rates. Survey data is analyzed to develop individual store and overall company metrics and address any negative feedback. Performance is scored and sales data is transformed into actionable insights to further strategic goals.

1. Motherhood
Maternity
Store Performance Metrics
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMI_I-9ycfCxwIVUA-SCh0yzAkd&biw=900&bih=895#imgrc=fGzkTAlt27hL9M%3A

2. • Use of performance metrics
• Customer surveys
• Sales metrics
• Additional tracked data

3. Performance Metrics
• Customer experience, Purchase patterns,
Sales Dollars
• Transform data (knowledge) into
actionable intelligence
• Directly relate to strategic goals
• Vary by data being measured
• Applicable at every level

4. Customer Survey
www.telldestinationmaternity.com

5. Customer Survey
www.telldestinationmaternity.com

6. Customer Survey
www.telldestinationmaternity.com

7. Use of Survey Data
• Development of
metrics for individual
stores and overall
company
performance
• Rating scale 1-5
• Individual Store
performance
• Comments reviewed
by staff
• Store scored (rating
of 4.5 or higher
necessary)
• Negative comment
follow-up
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMI_I-9ycfCxwIVUA-SCh0yzAkd&biw=900&bih=895#imgrc=h3zTYsdDS7rZ5M%3A

8. Sales Metrics
• Units per transaction (3+)
• Dollars per sale
• Percentage of daily goal; LY comparison
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMIttujoM_CxwIVAg-
SCh1fegsW&biw=900&bih=895#imgrc=Ldp3oDfJqAvEuM%3A

9. Additional
Tracked Data
• Customer information
capture rate
• Store credit cards
• Partner Programs
http://www.motherhood.com/perkspage.asp

10. • Use of performance metrics
• Customer surveys
• Sales metrics
• Additional tracked data
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