Presentation Making Big Data Operational

Spectos GmbH All rights reserved 2001-2018 ©
TECHNOLOGY: BRIDGING THE GAP
Making Big Data Operational
Is data really the new oil?
Niels Delater, CEO of Spectos GmbH
13.06.2018 WMX Europe

Where will we stand as an industry in the future?
Do we still need letters or a mailbox?
Where is the gap?
What can technology do to/for the postal industry?
How to make data operational?

“We always overestimate the possible changes for
the next 2 years but underestimate the possible
changes for the next 10 years!“
Bill Gates, 1996

On June 29th, 2007, Apple sold the first iPhone
What did the world look like 10 years ago?

What did the world look like 10 years ago?
Development of letter mail volumes from 2007 - 2012

What is the role of data today?

Do you own a smart phone?
Yes
No
*Source Spectos Mailbox Monitor 2018, Date 05.31.2018
Surveyed : 1.807
Yes
No
Do you use Whatsapp or another messaging service?

How does the world look like today?
Which quality standards are most important to you when communicating with
your bank, insurance provider and or health provider?
Surveyed : 1.807
Reliability
Security
Speed
Personal Touch
Tangibility
Immutability

Whats in the mailbox today?
Letters
What items you regularily get in your mailbox?
Leaflets
Free Weekly Newspapers
Daily Newspapers
Small Parcels / Shipments
Magazines
Surveyed : 1.807

Surveyed : 1.807
How does the world look like today?
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
18-34 35-44 45-54 55-64 65+
What type of communication do you prefer from your bank, insurance or health insurance?
Letter E-Mail Onlineportal Personal Phone

What does the world look like today?
- 9 %
Letter mail volume in Germany from 1998 -2017 (in billion)

Surveyed : 1.807
89,62% 93,66% 94,80% 94,91% 96,49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-34 35-44 45-54 55-64 65+
Can you imagine a future without a mailbox?
Yes No
Everything important comes by e-mail.
Letter mail is unnecessary. The
mailbox is only needed for small
shipments.
Because you can do almost everything
online. It is fast and convenient .
This seems realistic to me.
However, I would only like it if
shipments could be picked up in
the immediate vicinity.
A letter in the mailbox cannot
be deleted by accident!
I only take letter mail seriously.
Someone paid money for it, so it must be
important. Letter mail is unobtrusive.
I don't want to watch everything
on the computer every day. I
like having paper in my hands.
Because I receive many letters
with ordered and auctioned
goods, and often order things
on the Internet!

Surveyed : 1.807
89,62% 84,74% 85,47% 84,56% 87,11%
0,00%
20,00%
40,00%
60,00%
80,00%
100,00%
120,00%
18-34 35-44 45-54 55-64 65+
Do you believe, that there still will be letters in 10 years from now?
Yes No

“Instead to learn how to control a vehicle, one
wonderful day we will learn how to control the space
around us!“
Wernher von Braun

What‘s in it for the customer?
What is the end-to-end Experience?

Source Fraunhofer IML

What can technology do for the postal industry?

Analysis of local Social-Media-Groups & Panels  Dynamic Preferences
 New Services: Hyperlocal customer driven convenience stores
What can technology do for the postal industry?

Ordering ReceivingEverything inbetween
What the Customer‘s
Experience is about
What the data collection & quality KPI‘s of
postal operators are usually about
How to make data operational?
What the Customer‘s
Experience is about
#1 Collect relevant data from a customers perspective!

Hypothesis
• The letter remains an effective and reliable "premium" standard interface even
in a digitized economy
→ Reliability & Security vs. Speed
• Delivery will become more complex and logistics chains will continue to split up
and diversify in line with technological developments
→ Networks, digital infrastructures and cooperation via digital and
physical standard interfaces will be critical success factors
• Customer requirements for service quality is becoming more complex
→ customer / community oriented, transparent End-to-End service quality is
the basis for a great „Customer Experience“ (J=customer wish, instead of J+1)
What will the world look like in 10 years?

Communities
Over 200,000
global participants
Over 20 languages
In-house support
center
Multi-channel
response
Support
Project management
for test mailings
In-house lettershop
Videocoding and
data entry
Different mail formats
Smart Mailbox
Ongoing mail volume
measurements
Monitoring of
collection times
Dynamic route
planning
Tracker
End-to-End
monitoring of entire
process chain
Real-time data from
any point on earth
Realiable cross
border
measurements
RFID
Measurements of
individual process
steps
Real-time data at
predefined transfer
points
Small, flexible and
suitable for all types
of logistics products
Cockpits
Display of real-time
data in customized
cockpits
Immediate evaluation
and control of any
logistics process
Alerts and Tickets
TÜV certified data handling and monitoring solutions
Reduce errors, improve transparency
Good service quality is no accident
How can data support you to deliver better?

Spectos GmbH All rights reserved 2001-2018 © Seite 22
Niels Delater
CEO
Telephone: +49 351 32025-206
Email: niels.delater@spectos.com
www.spectos.com
Thank you for your attention!
For more information, just come up and say hello to me.

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