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This document discusses the future of entrepreneurship in primary care in the Netherlands. It addresses demands from both a public and professional perspective. There is increasing pressure on the current primary care system, and entrepreneurship may provide a better solution than a national integrated care model. However, current entrepreneurship is mainly cost-driven and not focused on innovation or multidisciplinary care. Opening primary care to outside entrepreneurs could help with culture, scale, and capital, but regulations would be needed to protect professional autonomy and public access. Health insurers and retailers may be the best partners, while hospitals and pharmaceutical companies should be excluded from entrepreneurial roles in primary care.












