This document provides an overview of an artistic project to represent the values of CSC Denmark through various mediums including paintings, textiles, and music. The project team developed paintings, embroidered bags, and a song to express CSC's values such as client focus, initiative, excellence, integrity, diversity, respect, and trust. They utilized employee feedback from questionnaires and workshops to inform their artistic interpretations of the values. The project involved various phases from initial discovery and design to final deployment of the artworks and deliverables.

1. Values are invisible… But they can become explicit and you can work with them Karin Ifanger October 7 2004

2. Agenda Background The Project CSC Values Team Approach and Scope Risks Organisation Time table Questionnaire Deliverables Paintings/Canvas Textiles Music Events Who receives a bag? Communication

3. Inspiration I am inspired by 2 works of Rolf Jensen: The Dream Society & Heartstorm The Dream Society gives an overview of the future describing how our society will transform from a ‘brain’ decision environment to a ‘heart’ decision environment. Heartstorm gives more concrete examples of this theory and could be viewed as a cookbook for the ‘good story’…. “ The future belongs to the storyteller.” says Rolf Jensen. This means that marketplace, companies and corporations, as well our society will gradually move away from rationality towards a better balance between rational and emotional aspects. I participated in a Value Based Leadership Workshop at CSC which focused on 1) storytelling, 2)CSC’s values and 3) networking Then I decided to make my own project based on these ideas.

4. The project As a birthday present to myself I would take a leave of absence from my job at CSC and work on this project, using my hands as well as my head to examine the CSC Values and give them physical form. Overall considerations: CSC’s values: WORDS - What do these value words mean to me? What are my own core values? What do my colleagues think? Can I express these values in another way? What do they look like? How do they sound? How can the values be more visible in the organisation? Is it possible for me and my partner to work together – where we can benefit from each other’s know-how? How can I help my friend Thomas – who recently left the UK in order start his own company in Denmark ? Is it possible to use CSC methodology in connection with an artistic expression? Rolf Jensen: ’ Den gode historie handler ikke kun om erhvervslivet, men om hele livet’

5. CSC Values My objective is to transform the verbally expressed 6 -7 CSC values to an artistic expression. Client Focus: Listens to clients and uses that information to exceed expectations Initiative: Takes personal responsibility to make the right things happen Excellence: Provides the highest standard of service in everything done Integrity: Is honest and truthful in all that is done Diversity: Values difference in perspective and experience and use that information to foster innovation in solutions Respect: Treats everyone with professionalism Trust: Open-mindedness, ability to listen, open and honest communication – thinking broader than own assignment, loyalty Allan Levann: ’ Rettidig omhu’ Det bedst kendte værdigrundlag som i kun to ord forpligter og lover andet end gennemsnitsnormen i samfundet.

6. Team Oil painting and installation - Karin Ifanger is Quality and Delivery Manager at CSC Denmark. Employed for more than 30 years… (but has changed position/role many times) Music - Ellen Hess Thaysen works as a pianist, singer, conductor and psychotherapist. She is the conductor of the Transisters, a chorus of 23 women who are performing at the presentation of the “Values Are Invisible” project. Textiles - Thomas Ditlev Sjølander is a costume designer with specialty in embroidery. He just returned to Denmark after spending 4 years in London, where he designed costumes for theatres and films most notably the 2nd Harry Potter film. Inspirational input – 166 employees at CSC Søren Kierkegaard: ’ At turde er at miste fodfæstet for en stund, ikke at turde er at miste livet’

7. Approach and Scope Catalyst Project Management Methodology Catalyst 4D Discover stage: Scope of the overall project. Capture the concepts and approaches on which the solution is based and identifies parameters that influence and guide development Design stage: Design, prototype, and prove the elements of a release Development stage: Implement, extend, optimize, and scale the elements of a release Deployment stage: Make the release available Business Process Requirements Within the project Out of scope 7 corporate CSC formulated values – which the project team translate into an artistic expression based on input from CSC employees in CSC Denmark A/S. (Trust is not mentioned in the Nordic CSC Values – but included in the corporate values) All other values

8. Organisational Requirements Within the project Out of scope Employees in CSC Denmark A/S at all organizational levels will be invited to participate by filling in a questionnaire about colours and symbols. All others. It has been considered to include other business units in Denmark as well as Sweden and Norway. VIP Internal Reference Group: Executive sponsor: Pete George Ingelise Bogason Markus Bjørn Kraft Bente Holm Skov/Charlotte Lundblad VIP External Reference Group, Kunstforening Reference Group & Value Based Leadership Group Employees with special competence within creative writing/singing or other skills which are invisible in CSC The Project Team: Karin Ifanger – Ellen Hess Thaysen – Thomas Sjølander

9. Location Requirements Rolf Jensen: ’ Storytelling i virksomhedskommunikation er på samme måde som film og bøger både et håndværk og en kunst’ Within the project Out of scope Discover phase: Høje Tåstrup/Gl. Kongevej Design and Development phase: Gammel Kongevej – Rørvig – Lumsås – Svendborg Deployment phase: Fernisage External: Cafe Ziraf and Fernisage Internal CSC: Høje Tåstrup All others

10. Data Requirements Rolf Jensen: ’ Begyndelsens kaos er farligt, men også fuld af energi, intensitet og udfordringer’ Within the project Out of scope Questionnaire re. Colors and symbols Value Based Leadership Workshop material Pete’s presentation ….. the vision Litterature: The Dream Society and Heartstorm by Rolf Jensen Material from Dansk Handel og Service provided by Markus Bjørn Kraft Description of colors connected to Chakras

11. Applications Requirements Technology Requirements Rolf Jensen: ’ Der skal være en bedre balance mellem heartstorm og brainstorm – mellem hjerne og hjerte, til gavn for virksomheden og os selv’ Within the project Out of scope N/A N/A Within the project Out of scope 2 PCs with MS-office (Svendborg/Gl. Kongevej) N/A Communication via CSC intranet Embroidery machine connected to PC with embroidery software Camera Canvas – oil painting – frames – etc. Tuned piano at Høje Tåstrup

12. Risk Plan Risk Mitigation Strategy Questionnaire is not understood or very few employees fill it in and return Revise the questionnaire – speak directly with the employees Karin to walk around in the business unit and promote the project Management to put the attention to the project – and encourage employess to attend The project looses management or employees attention Communication process to be increased Executive sponsor don’t accept the proposed overall budget Get other CSC Sponsors (HR/GTS/GIS/C&SI/Kunstforening) Amount of bags to be produced in this project is too low which impact Thomas’s life (no bread and butter). Thomas to be involved in Christmas present to the employees (production of bags to all employees – letter of intent) Problems with receiving material: Canvas, bags etc. in due time Alternative suppliers to be identified HW/SW not available in due time (Thomas equiptment is the major risk) Contact Cosprop Ltd and borrow their equiptment (not used since Thomas left UK) Slack in the project plan to be reduced (holiday cancelled) The prototyping of nose bags identify that more time is needed for each bag New estimation and down scope Negotiate with Executive sponsor Production of paintings/bags/music looses momemtum the project team looses sugar Get help from employees who can visit us and cheer us up. Take a day off – make someting else – have fun and get energy to continue

13. Organisation Executive sponsor Pete George Program Manager Reference Group VIP Internal/External Reference Group: Kunstforeningen’s board CSC DK Ingelise Bogason CSC Nordic Markus Bjørn Kraft CSC EMEA Bente Holm Skov CSC DK Charlotte Lundblad Scorpio Strategi: Elisabeth Grüner Project leader Textiles Project leader Music Project leader Oil painting and installation CSC Employees

14. Project Definition and Approval (April 1 – June 10) Approval by Pete George May 21: Executive sponsor and Sponsorship of: Materials, transportation and previews June 10: Bags (Muleposer) Discover phase (April 15 – June 15) Establishment of Project Questionnaire Paint a “Blueprint” approx. 1m x 1m (3400 cells), which is the deliverable from Discover Phase. The painting represents all colours and all symbols which respondents have filled into the questionnaires. Timetable Rolf Jensen: Flere mennesker vil få et bedre liv ved at sørge for at blive hovedperson i deres eget livs fortælling

15. Design/Development (June 15 – August 15) The team analyses and is inspired by the results of the questionnaires. Karin paints 7-20 oil paintings on a “time boxing basis”. Each painting will express one value. Ellen composes/find music expressing the values. Thomas designs and produces the embroidered bags based on the CSC values. The team sets up shop in the cafeteria at CSC Høje Taastrup where the project team is at work. CSC employees experience Karin painting, Ellen playing the grand piano, Thomas working on his embroidery and CSC are all welcome to join in. Deployment External preview at Café Ziraf August 30 Internal preview CSC October 7 Timetable continued Rolf Jensen: Vi vil foretrække at arbejde i virksomheder, hvis historie vi sympatiserer med

16. Questionnaire

17. Examples of received questionnaires

18. Examples of received questionnaires

19. Method of response Communication…. On the intranet – who read it?

20. The Deliverables

21. Paintings/installation 9 98x98 Oil/Canvas 6 40x40 Oil/Canvas 49 12x12 Oil/Canvas 3 Plexiglas constructions Embroidery/Design 25 VIP Shoppers 450 Bags (Muleposer) (outsourced to the far east….) T-shirts Music The value song Choral arrangements Value workshop for the choir: Transisters Logo/T-shirts Concert Deliverables

22. Discover I The 166 questionnaires contained a vast array of colours and symbols, but mostly words. I wanted to paint the answers but I had difficulty in translating the words to colour and form. When a respondent wrote ”red” what did they really mean? Rosa? Rust? Fire-engine red? I decided to paint the many possibilities. In ”Discover I” I painted 3.400 cells – presenting all the answers from the questionnaires. Status After 45 hours: Still a lot of work to do… Detail from Discover I after 45 hours

23. Discover I: In this phase I became familiar with all the answers from the questionnaires. A slight sorting has taken place… A green corner… a red corner… a blue corner. 98x98: Time: 140 hours!!! 98x98 Discover I – 100 hours later Sidste århundrede fokuserede på det materielle og og det rationelle. Mission statements og ’værdibaseret ledelse’ understreger at vi på vej ind i følelsessamfundet.

24. Discover II: After painting the very strict square shapes and symbols of ”Discovery I”I wanted to work with more organic shapes. It was great to reduce painting time – and use all colours without limiting myself to the boundaries that I had in ”Discovery I”. 98x98: Time: 17½ hours 98x98 Discover II

25. Værdier I: This is the first painting that I did on my leave. I was quite happy and full of energy – and blue is the easiest colour to work with and so I painted with blue. Besides… You cannot find a questionnaire without: Blue… and the responses showed that my colleguages are quite good at distinguishing between various blue colours e.g. Cobolt – French Blue – Light blue -Ultramarine… 40x40: Time: 7½ hours 40x40 Værdier I

26. Værdier II: In this second painting I am focusing on all of the values at once because I am yet too unclear about the meaning of each value individually. I still work with blue paint and using clips from newspapers containing stories about values. My palette has been extended with green – which also is one of the favored colours from the questionnaires. 98x98: Time: 15 hours 98x98 Værdier II

27. Excellence: This summer has been fantastic.. Football – The tour – Olympic games - And of course I followed Tour de France on daily basis both on TV and in the papers…. The colours black and red are dramatic – the Norwegian guy from Team CSC who continuously had problems was often in the papers… The red bike lanes are comments from the questionnaires re. Excellence in Danish and English… 98x98: Time: 18½ hours 98x98 Excellence

28. Client Focus: Here I’ve gone over to warmer colors that correspond to client focus. If you look closely you will find out that Ingelise Bogason is just around the corner! This photo was taken before the painting was finished… so you have to look at the real painting…. 98x98: Time: 14½ hours 98x98 Client Focus

29. CSC Design for painting and embroidery: This is one of the first sketches for painting and embroidery with characters in a hopscotch pattern. It is spring in Denmark and the summer is on it’s way. Thomas’ embroidery machine can manage 16 different threads… and the goal was that all should be used!

30. CSC Design for painting and embroidery: The green circle around the dots… was removed later… a good advice from our graphical designers.

31. CSC Design: Here I’m working with: Clear colours Words rather than symbols Strict boundaries The 7 values which are placed as if in a puzzle 7 characters in each frame (with only one exception.) The size of each square is 12 x 12 cm which is the size for small paintings 40x40: Time: 20 hours 40x40 CSC Design

32. CSC Design: These are color studies. I painted these versions in order to check the validity of the ’CSC red’. In the first painting I used French blue and White instead of black and red and in the second painting I replaced black and red with French blue and Silver. White 40x40: Time: 10 hours Silver 40x40: Time: 10 hours 40x40 CSC Design White 40x40 CSC Design Silver

33. CSC Design: The ‘CSC red’ was the best and I decided to paint it again in a bigger format and change some of the colours. 98x98: Time: 15 hours 98x98 CSC Design

34. Initiative: All the comments from the employees relating to Initiative are mainly positive. The colours that I have chosen are very ’ka-pow’ and very visible – like initiative. 40x40: Time: approx. 10 hours 40x40 Initiative

35. Værdier III: Here the values in English are translated into Danish – even though we are in a global organization we still have own language and own unique culture… Years ago I was told that CSC stands for: a Collection of Small Companies… The colours chosen are ‘cold’ or Nordic 40x40: Time: 10 hours 40x40 Værdier III

36. Diversity: 49 small paintings12x12 cm in size. The symbols are chosen from the questionnaires – and some of them are small copies of the original paintings. I have painted the most frequent symbols: heart, rainbow, Ying and Yang, arrows, stars and eyes. My idea is to represent the CSC values - Client focus, Initiative, Respect, Integrity, Excellence, Trust and Diversity as symbols. Paintings 49 pieces 12x12: Time: approx 128 hours …PYHHHH 98x98 Diversity

37. Diversity: The small paintings are placed in a red plexiglas construction and hung on the wall. The idea is that the employees can change the installation and put pictures and values together in new ways – and watch how long one’s own arrangement - or picture of reality – will remain, before another colleague will rearrange it. We are in Legoland! And values are not stable…. Plexiglas 98x98: Time: approx. 138 hours (10 hours drawing/discussion with external supplier ) 98x98 Diversity

38. Integrity: This painting was made on a typical Danish summer day. I was inspired by shadows made by sunlight coming through the leaves of the trees and I tried to capture it on my canvas even though the shadows kept moving. 98x98: Time: approx 17½ hours 98x98 Integrity

39. Trust: Truth is the most important value for me! If I loose trust in others or in myself - I loose myself. At the bottom of the painting the CSC explanation of trust is painted. The red dots try to catch your eye and pull you out of the picture (up and right) 98x98: Time: 21 hours 98x98 Trust

40. Respect: This is the last painting in the series. Ellen conducted a Value Workshop which was based on CSC material from Value Based Leadership Workshop – and customized for her choir, “The Transisters.” I was standing in the background and inspired by the discussions about their values, I painted this picture. 98x98: Time: 7½ hours 98x98 Respect

41. Textiles

42. CSC Design: Thomas made a lot of experiments with colours and symbols, thread, fabric, stabilizer, and puff tex.

43. CSC Design: Here is an example of one of our many experiments…. Made in order to reduce production time (fewer colours)

44. CSC Design: This is the final design – do you like it?

45. CSC Design: The embroidered bag – almost final Before we reached the final design, Thomas and I discussed, estimated, re-estimated, made prototypes. We felt that this bag was too big. The final bag for outsourcing was adjusted to a size and shape that would be suitable for use by both men and women and it easily hold 2 ringbinders.

46. CSC Design: Embroidery on T-shirt. The background colour could be changed to white… but the project team prefer the black version Photo:Sue Manners

47. Events Karin Ifanger October 7 2004

48. Meeting with Pete June 10th Pete approved the prototype of the embroidery and our budget was increased. Thomas is a happy man here…. At that time we didn’t realize that we had to outsource the production of bags to the far east.

49. Meeting June 26th in Fåborg Here we became aware of the outsourcing possibility. The company Kaare Design advised us request a proposal from their partner in India. So we did! However, we should order minimum 500 bags which was much more than we needed. The plan: To thank all the employees who had given us inspiration by answering the questionnaire should receive a bag/’value material’ and take it in hand

50. June 29 Jette and Ellen discuss which tunes would be best to use as the value song and ”Pensionistsangen” was chosen – but later in the process that was changed. Ellen got the idea to choose the jingle from the Pete’s Corner movie series. The tune is ’Monty Python’ style. Jette Kjældgaard, who is Competence Manager in CSC Denmark has written the value song which will be presented by “Transisters”. In CSC terms Jette is known for her writing skills. Among other things she wrote a song performed by the finest opera singers in Denmark at the latest CSC event at the Danish Royal Theatre.

51. June/July/August – staying in different summer cottages in Denmark – returning to central Copenhagen in the week-ends: Week 25: Lumsås Week 26: Rørvig Week 27: Lumsås Week 28: Grærup Week 29: Lumsås Week 30: Djursland Week 31: Gl. Kongevej Week 32: Rørvig

52. Event July 30 At CSC in Høje Tåstrup we established our creative workshop in order to show/talk with CSC employees – and get some feedback on performed work….. Ellen played – Thomas programmed the embroidery machine – Karin painted

53. Event August 21 Transisters Value Workshop at Danner Stiftelsen in Copenhagen TR NSISTERS Denmark

54. External preview at Ziraf 30th August Transisters performed a few songs as an appetizer to the preview at CSC and the first verse of the ”Value Song” was presented. All the invited CSC VIPs showed up – friends and family.

55. External preview August 30th at Cafe Ziraf, Copenhagen

56. Who receives VIP bag? Helpers Best comment Fantastic mail answer Fabulous hand written answer Who receives a bag? All who have answered the questionnaire….

57. Besides the explicit ‘value material’ a major communication process throughout CSC Denmark A/S about CSC values hopefully has involved the employees in a funny way and given input to ‘living the values’. Communication Internal/External Reference Group 4 status reports Kunstforening HR – sponsor of 4 articles on the Intranet Pete’s Corner June edition Values on the Intranet (Nordic Update – Values – Expressing….) Communication

58. Experience. Results.