II Regional Debate EACD Lisbon over the topic "Challenges of Integrated Communications", 4th december 2008

1. Sustentabilidade Empresarial 1
EACD, Regional Debates
Lisboa, 4th December 2008
Sustainability approach at Portugal Telecom
Portugal Telecom
“Challenges of Integrated Communications”
Our mission
To provide telecommunications and
multimedia services of recognized
value to the customers, through a
continuous technological innovation,
qualified and motivated resources,
and with respect to the environment
and society
“Innovate, change, improve, is our tradition”

2. Sustentabilidade Empresarial 2
Who we are
• The leading telecommunications services provider in Portugal
• Committed to generate and distribute shareholder value and
remaining one of the most solid telecommunications operator.
• Activity covers all segments of the telecommunications sector:
fixed, mobile, data and corporate solutions (voice, internet, TV)
• Company with the most number of transactions in Euronext Lisbon
• Quoted on the New York Stock Exchange
• 30.000 employees all over the world
• 65 million customers
“Innovate, change, improve, is our tradition”
• Position PT as a fully integrated provider of telecoms and multimedia.
• Retain leadership and a strong market share of best clients in
Portugal, South America and Africa
• Be in the top of the most efficient Telecommunications Operators in Europe
• Attract and retain the best human talent available
• Be sustainable by all means, specially regarding digital
inclusion as a way to build a knowledge and environment
friendly society.
Our goals
“Innovate, change, improve, is our tradition”

3. Sustentabilidade Empresarial 3
Where we are
And, what we do

4. Sustentabilidade Empresarial 4
Reporting guidelines
Principles, guidelines and indicators that we follow
Organizations and agreements
Indicators and benchmarks
Internal conduct and procedures
PT Code of Ethics
Code of Ethics for Senior Financial Officers
Whistle blowing procedures
Management systems audit and certified according:
INOVAÇÃO

5. Sustentabilidade Empresarial 5
Purpose
Keep on creating long term value for all the
stakeholders
Strategy
Improve the policies and procedures through
all company businesses regarding 3 objective
points: triple bottom line
Economical Environmental Social
Our sustainability approach
Sustainability is integrated into business company strategy and totally
aligned with sector specifications and needs
Pillars of Sustainability : Economical, Social, Environmental
Implementation of the sustainability strategy through PT companies in Portugal
Sustainability Management through the Sustainability Committee
Assessment and supervision of strategy implementation
Improvement of Social Responsibility enabling the digital inclusion, innovation
environment friendly options
Identification and alignment with international best practices
Strategic guidelines

6. Sustentabilidade Empresarial 6
Economical level Environmental level Social level
• Corporate Governance
• Risk Assessment
• Codes of Conduct
• Customer Relationship
Management
• Brand Management
• Services Development
• Eco - Efficiency
• Environmental Reporting
• Environmental
management system
• Climate Strategy –
Energy efficiency and
enabling e – services and
solutions
• Employee Policies
• Talent attraction and
retention
• Volunteering
• Citizenship / Philanthropy
• Stakeholder Engagement
• Supplier standards
• Impact of Telecom services
• Digital Inclusion
Operating areas
Financial
Community
Regulatory
entities
Media
Customers
Suppliers
Employees
Community
Identified Stakeholders

7. Sustentabilidade Empresarial 7
Information
Communication
Relationship
AlignmentCustomers
Media
Employees
Financial
Community
Regulatory
entities
Community
Commitments
Suppliers
Operating model
Conduct profile
Ethics
Transparency
Rigour
Action drivers
Stakeholder
Engagement
Sustainability
Report
Communication
Channels
Portugal Telecom
Foundation
Sustainable conduct

8. Sustentabilidade Empresarial 8
=Group Value
Measurable Performance
Economical
indicators
Environmental
indicators
Social
indicators
Expected outcome
• Financial growth
with respect for
community and
environment
• Decision making
process, considering
the stakeholders’
feedback
• Improvement of
Eco - efficiency
• Energy strategy
• Building the
Knowledge and
Information Society
• Social support
• Talent attraction
and retention
Economical Environmental Social
Sustainability Commitments

9. Sustentabilidade Empresarial 9
Training programs for all employees
Sustainable Procurement Model - supplier selection and contracting
includes environmental and human rights respect procedures
Energy audit to PT offices
Implementation of a long term energy strategy based on
green light, free cooling and renewable energies
Sponsorship of NGOs that gather the electric and electronic
waste as well as other accessories like toners and ink cartridges,
all over the country
Commercial packages with environmental procedure labels
Awareness campaigns for all employees regarding environmental and
friendly procedures
Enable the market to adopt e-solutions
Environmental, Health & Safety procedures
In cooperation with the private sector,
make the new technology benefits available
– especially information and
communications technologies
We are committed
1.Eradicate extreme poverty and hunger
2.Achieve universal primary education
3.Promote gender equality and empower women
4.Reduce child mortality
5.Improve maternal health
6.Combat HIV/AIDS, malária and other diseases
7.Ensure environmental sustainability
8.Develop a global partnership for development
Millenium Development Goals

10. Sustentabilidade Empresarial 10
Based on a strategy aiming the promotion of development and the
reinforcement of competitiveness in Portugal
STRATEGIC AXES
Knowledge
Technology
Innovation
We are committed
EU Lisbon Strategy
PT is deeply involved in the development of the knowledge society,
through micro processor computers, mobile broadband programmes,
enabling the new information technologies and training programmes
on web uses and contents:
Broadband access and bandwidth increase (fixed and mobile)
Accessibility of citizens with special needs
Awareness programs related with the use of the information technologies
Awareness programs related with the adequate use of contents
Knowledge Society

11. Sustentabilidade Empresarial 11
PT’s action program
Global
(fixed and mobile)
Broadband
connectivity
Diversity of
commercial
offer
Training
programs
Global coverage in Portugal
School s
Hospital s
NGO’s
Associ ations
Peopl e
Children
El derl y
Peopl e with
speci al needs
Knowledge Society
Pre-paid
services
Diversity of
price plans
Special
conditions
for elderly and
retired people
Price simulator
Convergent
fixed/mobile
offer
Services
adequate to
each customer
profileProducts and
services
adequate to
people with
special needs
Diversity of commercial offer

12. Sustentabilidade Empresarial 12
Special needs
Vision
Speech
Cognition
Neural-motor dysfunction
Hearing
Mobile for blind people
Incoming call light signalling
Portable amplifier
Decibel
Reading of written texts
Text telephone
Emergency
Active voice
Braille bill
118 Braille
Line with fixed destination
Aladim Program
Special offer
Special products and services
Special products and services

13. Sustentabilidade Empresarial 13
Guarantee the adequate use of telecom services
Main goals
Guarantee the adequate use of web and TV services and
contents
Encouragement of the use of search web tools and
the creation of friendly and adequate contents
Make known the multimedia and broadband capacities
Increase the knowledge level of the population and
consequently increase the digital inclusion
Awareness programs
Education Innovation Health care Safety
Awareness and special programs

14. Sustentabilidade Empresarial 14
Internal Communication Tools
Internal Communication Brand

15. Sustentabilidade Empresarial 15
Hardware and connectivity for educational system and schools
Educational initiatives
Educational initiatives

16. Sustentabilidade Empresarial 16
Minimize carbon footprint
Innovation initiatives
Telemedicine and health management programmes
Health and care initiatives

17. Sustentabilidade Empresarial 17
Environmental safety and human security
Safety initiatives
Lifestyle initiatives

18. Sustentabilidade Empresarial 18
Media
Media

19. Sustentabilidade Empresarial 19
PT assume que lidera a
revol ução
di gital nos Açores
Media
Creation of Sustainability Committee
Publishing the Sustainability Report (annually)
Integration as member of FTSE 4 GOOD Índex
Rewarded as Family Responsible Company
Rewarded as the best CFO of European Telecommunications sector and
the best Investor Relations Officer of Telecommunications sector
Rewarded , at national level, as Citizenship Company
Management informations systems certified according to international
standardization: Quality, Environment, Hygiene, Health & Safety -
ISO 9001, ISO 14001, OSHAS 18001
Creation of Portugal Telecom Foundation
Subscription of ETNO environmental and sustainability principles
Subscription of United Nations Global Compact principles
Subscription of UNI CSR principles
Relevant issues

20. Sustentabilidade Empresarial 20
EACD, Regional Debates
Lisboa, 4th December 2008
We are grateful for your
attention and interest
Isabel Martinho
Portugal Telecom
“Challenges of Integrated Communications”