Did You Know?

“Did you know that the Level Three
    Assets totaled an incredible
    $540 billion just for Morgan
  Stanley, Goldman Sachs, Merrill
Lynch, Lehman Brothers, JPMorgan
      Chase, and Citigroup.”

         Source: (Moyer, 2008)
Did You Know?
But what really is
  $540 billion?
              This image is of just
               one million dollars.




        For $540 billion, you would need
       540,000,000 hundred dollar bills, or
       54,000 piles of one million dollars.
Fair Market
       Accounting

Advanced Analysis and Application of
         Accounting Data
             ACG 6315
            Dr. Jian Cao

        Maria Gebhardt
      December 1, 2008
Overview
• Recent Market Conditions
• Fair Value Accounting
• Implications for Managers
  and Investors
• Important Points of Interest
• Recap of Presentation
• Suggested Web Sites
Recent Market Events

  Significant events have greatly
       impacted the market.

   The stock market reached over
 14,000 points in October 2007, yet
 plummeted to under 10,000 points
during October and November 2008.
Recent Market Events
Dow Jones Industrial Average
      2006 to Present




                 Source: Yahoo! Finance
Recent Market Events

  Consumer Confidence has
also seen a significant decline.




             Source: National Association
           of Realtors Economic Information
Recent Market Events

New Home Sales in the last 16
        months:




            Source: National Association
          of Realtors Economic Information
Recent Market Events

Unemployment has risen to a 14-year
             high:




             Source: Bureau of Labor Statistics
Banking & Finance Industry
Fair Value Accounting

• Accounting Term
• Market Value
• If Asset
• If Liability
Fair Value Accounting



             Three
             Levels:


             Source: Federal
             Reserve Bank of
              San Francisco
Implications : Managers & Investors


  • One Uniform Model

  Managers:
  • Reduce Costs
  • Reduce Potential Risk Exposure

  Investors:
  • Historical Reporting Still Has Value
Important Points of Interest



• Consistent Reporting Model
• Valuation Guides and Instructions
• Historical Reporting, Not History
• Gain Support, More Information
Recap
• Recent Market Conditions
   • Stock Market
   • Consumer Confidence
   • New Home Sales
   • Unemployment Rate


• Banking & Finance Industry Collapse
Recap
• Fair Value Accounting
• Implications for Both Managers and
  Investors
• Points of Interest
    • Consistent Reporting
    • Valuation Guides
    • Historical Reporting
    • Gain Support
Thank you for your time.

       Suggested Web sites
      for further information:
         SEC – Spotlight on
       Fair Value Accounting:
  http://www.sec.gov/spotlight/fairvalue.htm

 FASB – Summary of Statement
           No. 157:
http://www.fasb.org/st/summary/stsum157.shtml

 AICPA – FAQs About Fair Value
          Accounting:
http://www.aicpa.org/MediaCenter/fva_faq.htm

Presentation - Maria Gebhardt - Advanced Analysis of Accounting Data

  • 1.
    Did You Know? “Didyou know that the Level Three Assets totaled an incredible $540 billion just for Morgan Stanley, Goldman Sachs, Merrill Lynch, Lehman Brothers, JPMorgan Chase, and Citigroup.” Source: (Moyer, 2008)
  • 2.
    Did You Know? Butwhat really is $540 billion? This image is of just one million dollars. For $540 billion, you would need 540,000,000 hundred dollar bills, or 54,000 piles of one million dollars.
  • 3.
    Fair Market Accounting Advanced Analysis and Application of Accounting Data ACG 6315 Dr. Jian Cao Maria Gebhardt December 1, 2008
  • 4.
    Overview • Recent MarketConditions • Fair Value Accounting • Implications for Managers and Investors • Important Points of Interest • Recap of Presentation • Suggested Web Sites
  • 5.
    Recent Market Events Significant events have greatly impacted the market. The stock market reached over 14,000 points in October 2007, yet plummeted to under 10,000 points during October and November 2008.
  • 6.
    Recent Market Events DowJones Industrial Average 2006 to Present Source: Yahoo! Finance
  • 7.
    Recent Market Events Consumer Confidence has also seen a significant decline. Source: National Association of Realtors Economic Information
  • 8.
    Recent Market Events NewHome Sales in the last 16 months: Source: National Association of Realtors Economic Information
  • 9.
    Recent Market Events Unemploymenthas risen to a 14-year high: Source: Bureau of Labor Statistics
  • 10.
  • 11.
    Fair Value Accounting •Accounting Term • Market Value • If Asset • If Liability
  • 12.
    Fair Value Accounting Three Levels: Source: Federal Reserve Bank of San Francisco
  • 13.
    Implications : Managers& Investors • One Uniform Model Managers: • Reduce Costs • Reduce Potential Risk Exposure Investors: • Historical Reporting Still Has Value
  • 14.
    Important Points ofInterest • Consistent Reporting Model • Valuation Guides and Instructions • Historical Reporting, Not History • Gain Support, More Information
  • 15.
    Recap • Recent MarketConditions • Stock Market • Consumer Confidence • New Home Sales • Unemployment Rate • Banking & Finance Industry Collapse
  • 16.
    Recap • Fair ValueAccounting • Implications for Both Managers and Investors • Points of Interest • Consistent Reporting • Valuation Guides • Historical Reporting • Gain Support
  • 17.
    Thank you foryour time. Suggested Web sites for further information: SEC – Spotlight on Fair Value Accounting: http://www.sec.gov/spotlight/fairvalue.htm FASB – Summary of Statement No. 157: http://www.fasb.org/st/summary/stsum157.shtml AICPA – FAQs About Fair Value Accounting: http://www.aicpa.org/MediaCenter/fva_faq.htm