Black and White Bookstore has four key stakeholders: 1) Customers who value quality products and good customer service. The bookstore communicates with customers through advertising and social media. 2) Employees who expect fair pay and respect. The bookstore holds regular meetings with employees to gather feedback. 3) Suppliers who provide products for sale. The bookstore pays suppliers on time to build trust and receive favorable terms. 4) Owners who want profitability and growth. They meet monthly with management to review finances and provide strategic feedback. Through engaging these four stakeholders, the bookstore aims to succeed in its new innovative direction.

1. TEAM #1
PRESENTER
Ming Tzyy Lee
Hope Oppus
Arar Baylon
Angelica Santos
Munish Ror

2. Secondary
stakeholders
Namely Primary
stakeholders
KEY STAKEHOLDERS IN
BLACK AND WHITE
BOOKSTORE

3. :- clients, suppliers, bankers and
employees
Primary stakeholders
Secondary stakeholders
:- Public, business associations, societies
and the media.

4. THE 4 CRUCIAL STAKEHOLDERS OF BLACK & WHITE BOOKSTORE
• i) The first stakeholder is the customers. They value, quality & durable
products, excellent customer service & morally produced goods. Black &
White trade in products such as books and non-books. Black & White
maintains a direct feedback channel with its customers to understand how
clients react and as it monitors its progress of the implemented plans, client
can feedback directly via online customer feedback .

5. II) EMPLOYEES
They expect to be properly remunerated, respected & are
allowed a clear chain of communications. Their loyalty for
Black & white will not waver in difficult times & are willing
to strive the extra mile when business is busy. Keeping
staff happy is a good method as health staff goes to work
& reduces down time.

6. III) GOOD & RELIABLE PRODUCT & SERVICE SUPPLIERS
They help to ensure ample goods are supplied & delivered.
Prompt payment & constant regular order from Black &
White to suppliers keeps them in business. These timely,
quality products purchased are delivered to Black & White’s
customers. Black & White become reliable & trustworthy a
customer to its suppliers

7. OWNERS ARE ANOTHER STAKEHOLDER
Their foremost desire/objective is profitability, sustainability, better
market positioning, company continuity & growth for another 100 years,
reduce external banker’s loans and fulfilling its social objectives.

8. “Managers regularly engage face to face with customers to obtain direct
feedback as well as providing good customer service.’
THE 4 STAKEHOLDER COMMUNICATION STRATEGY PLANS
i) Customer’s communications is through its media advertisement in the form of
radio, television, newspaper, billboards and social media like Facebook, twitter,
hashtags, instant gram etc. Black & White will engage in new technology methods
to reach out to its customers. Informed customers mean customers dropping in buy
books or non-books.

9. REGULAR MEETING
• ii) Regular face to face either weekly or bi-monthly meeting
with employees allows the flow of information & feedback.
These information & feedback can be through online or written
& put in the suggestion box to allow freedom of feedback. No
repercussion or discrimination action will be taken on any
negative feedback or information. Management practice an
open door policy with its staff which shows it treats them like
family
Meeting

10. SUPPLIERS
• iii) Suppliers are key stakeholders
010
As they supply Black & White goods for sale. Books are supplied on
consignment while non-books are purchased from various suppliers.
Incremental book sold commission will increase if Black & White is able
to sell in volume. Paying these suppliers on time will build up the trust &
reliability with Black & White. Black & White can command good book
quantity as well as favorable terms with suppliers. Supplier’s
communication channels are either phone, faxes, internet or face to face.

11. IV) OWNERS COMMUNICATES WITH MANAGING DIRECTOR
as he is the main person running & directing the Company. They
would meet monthly to allow feedback on its business directions.
Monthly profit & loss will be presented to convince the owners
that Black & White is able to achieve its target. Owners would
not interfere with its daily operation & provides feedback on its
new ideas & readily listens to any new profitable ideas.

12. CONCLUSION
Through Black & White faces challenges in moving into its new creative &
innovative direction, it is able to overcome them if they stand united as “One
heart”. “One heart” is achievable through the support from its 4 stakeholders,
namely customer, employees, supplier and owners. When they believe the plans
are achievable, profits will roll in & everyone will be happy with quality products,
more money in their pocket, higher stable orders and higher return on
investments.