SlideShare a Scribd company logo
Big Bazaar
winter internship project
               By :
         Akshay Sonone
  At VISHRANTWADI B.B
      Roll no:11346, Div :C
        PUMBA 2011-12
Why are you in store today?
Are you aware of M.B.B?
Have you visited B.B. earlier?
How often do you shop at B.B?
When was the last time you shopped
             at B.B.?
What induced you to come to store
               today?
• 16 out of 200 customers have visited B.B. the
  first time.
• 10 out of 16 customer came because of ad
  appeal, 6 came because of attractive discount
  and affordable prices
Where did you shop earlier for your
        monthly grocery?
How was your shopping experience?
Customers suggestions/ feedback
• Out of the 200 customers interviewed 114 were
   satisfied with the Big Bazaar service ,discount
   offered ,ambience and suggested to further lower
   the price of products.
• Almost 86 customers were unsatisfied and
   suggested the following:
1. Expand Vishrantwadi B.B.
2. Keep electronic , stationary, toys
3. Bring in more variety in biscuits, soaps, rice
4. Include more no. of billing counters
5. Loyal customer must be rewarded
6. Provide with new variety in clothes section
CONCLUSION
1> 59.5% customers visit B.B. for monthly shopping,49.5% are casual visitor
2>28.55 customers are aware of M.B.B. and 71.5% unaware
3>61.4% customers know M.B.B. because of print ad, 38.59% because of T.V. ,0%
      through radio
4> 92% of customers have visited B.B. earlier
5> customers shop at B.B. in the following manner : less than1/month-4%, 1/month-
      32%, 2/month-37.5%, 3/month-7.5%, more than 3/month-19%
6> customer’s last time visit at B.B. show following pattern: 0-10 days before-41%, 11-
      20 days before-25%, 21-30 days before 26%, 31 days and above – 8%
7> customers buys the grocery in this way: B.B.-65%, local kirana store-32.5%, D-
      mart-1%, Star bazaar-0.5%, CSD canteeen-1%
8> shopping experience of customers follow this pattern: Excellent-8%, 29%- very
      good,55%- good, fair -7%, poor-1%

More Related Content

What's hot

Presentation G#1
Presentation G#1Presentation G#1
Presentation G#1
Munish Ror
 
One rewardz fashionista
One rewardz   fashionistaOne rewardz   fashionista
One rewardz fashionista
One Rewardz
 
LCMC: Lifecycle messaging vs marketing automation
LCMC: Lifecycle messaging vs marketing automationLCMC: Lifecycle messaging vs marketing automation
LCMC: Lifecycle messaging vs marketing automation
BlueHornet
 
Boost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local BusinessBoost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local Business
LiftSocial Digital Marketing
 
Bank one-Profitless PC
Bank one-Profitless PCBank one-Profitless PC
Bank one-Profitless PC
Ankur Mukherjee
 
3 qui bids.com
3 qui bids.com3 qui bids.com
3 qui bids.com
milika8666661
 

What's hot (6)

Presentation G#1
Presentation G#1Presentation G#1
Presentation G#1
 
One rewardz fashionista
One rewardz   fashionistaOne rewardz   fashionista
One rewardz fashionista
 
LCMC: Lifecycle messaging vs marketing automation
LCMC: Lifecycle messaging vs marketing automationLCMC: Lifecycle messaging vs marketing automation
LCMC: Lifecycle messaging vs marketing automation
 
Boost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local BusinessBoost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local Business
 
Bank one-Profitless PC
Bank one-Profitless PCBank one-Profitless PC
Bank one-Profitless PC
 
3 qui bids.com
3 qui bids.com3 qui bids.com
3 qui bids.com
 

Similar to Big bazaar winter internship PUMBA

NOMI Network Online Sales Platforms - Spring 2019
NOMI Network Online Sales Platforms - Spring 2019NOMI Network Online Sales Platforms - Spring 2019
NOMI Network Online Sales Platforms - Spring 2019
Jenna Forstrom
 
consumer behavior project on Big Bazaar
consumer behavior project on Big Bazaarconsumer behavior project on Big Bazaar
consumer behavior project on Big Bazaar
Prachi Shastri
 
Deal-hunters: Are Groupon and other deal sites good for marketers?
Deal-hunters: Are Groupon and other deal sites good for marketers?Deal-hunters: Are Groupon and other deal sites good for marketers?
Deal-hunters: Are Groupon and other deal sites good for marketers?
Jung Eun Kim
 
Customer Service.pptx
Customer Service.pptxCustomer Service.pptx
Customer Service.pptx
VIVEKSRIVASTAVA691356
 
"RESEARCH PROJECT ON FUTURE GROUP"
"RESEARCH PROJECT ON FUTURE GROUP""RESEARCH PROJECT ON FUTURE GROUP"
"RESEARCH PROJECT ON FUTURE GROUP"
Pradeep Singh Tomar
 
Customer Service Module.pptx
Customer Service Module.pptxCustomer Service Module.pptx
Customer Service Module.pptx
VIVEKSRIVASTAVA691356
 
Retail Customer Service
Retail Customer ServiceRetail Customer Service
Retail Customer Service
Vinay Shekhar
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
carbonacal
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Aarya Singh
 
Big bazaar consumer behaviour
Big bazaar consumer behaviourBig bazaar consumer behaviour
Big bazaar consumer behaviour
Subin Suresh
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
Lori Peters
 
Omni-channel agility - Maximizing customer service and profitability_Envista_...
Omni-channel agility - Maximizing customer service and profitability_Envista_...Omni-channel agility - Maximizing customer service and profitability_Envista_...
Omni-channel agility - Maximizing customer service and profitability_Envista_...
National Retail Federation
 
Restaurant Sales & Marketing
Restaurant Sales & MarketingRestaurant Sales & Marketing
Creative communication
Creative communicationCreative communication
Creative communication
mohanaparna87
 
Hanrahan power point business proposal
Hanrahan power point business proposalHanrahan power point business proposal
Hanrahan power point business proposal
allstarmax13
 
Newsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce WebsiteNewsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce Website
M-Connect Media
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019
InMobi
 
brm ppt
 brm ppt brm ppt
brm ppt
SHASHANK SHARMA
 
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudRetail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing Cloud
WhatConts
 
Local Marketing Accelerator Sales Slides V1.0
Local Marketing Accelerator Sales Slides V1.0Local Marketing Accelerator Sales Slides V1.0
Local Marketing Accelerator Sales Slides V1.0
Brad Costanzo
 

Similar to Big bazaar winter internship PUMBA (20)

NOMI Network Online Sales Platforms - Spring 2019
NOMI Network Online Sales Platforms - Spring 2019NOMI Network Online Sales Platforms - Spring 2019
NOMI Network Online Sales Platforms - Spring 2019
 
consumer behavior project on Big Bazaar
consumer behavior project on Big Bazaarconsumer behavior project on Big Bazaar
consumer behavior project on Big Bazaar
 
Deal-hunters: Are Groupon and other deal sites good for marketers?
Deal-hunters: Are Groupon and other deal sites good for marketers?Deal-hunters: Are Groupon and other deal sites good for marketers?
Deal-hunters: Are Groupon and other deal sites good for marketers?
 
Customer Service.pptx
Customer Service.pptxCustomer Service.pptx
Customer Service.pptx
 
"RESEARCH PROJECT ON FUTURE GROUP"
"RESEARCH PROJECT ON FUTURE GROUP""RESEARCH PROJECT ON FUTURE GROUP"
"RESEARCH PROJECT ON FUTURE GROUP"
 
Customer Service Module.pptx
Customer Service Module.pptxCustomer Service Module.pptx
Customer Service Module.pptx
 
Retail Customer Service
Retail Customer ServiceRetail Customer Service
Retail Customer Service
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Big bazaar consumer behaviour
Big bazaar consumer behaviourBig bazaar consumer behaviour
Big bazaar consumer behaviour
 
Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8Jcp final digital_marketingstrategy-final-8
Jcp final digital_marketingstrategy-final-8
 
Omni-channel agility - Maximizing customer service and profitability_Envista_...
Omni-channel agility - Maximizing customer service and profitability_Envista_...Omni-channel agility - Maximizing customer service and profitability_Envista_...
Omni-channel agility - Maximizing customer service and profitability_Envista_...
 
Restaurant Sales & Marketing
Restaurant Sales & MarketingRestaurant Sales & Marketing
Restaurant Sales & Marketing
 
Creative communication
Creative communicationCreative communication
Creative communication
 
Hanrahan power point business proposal
Hanrahan power point business proposalHanrahan power point business proposal
Hanrahan power point business proposal
 
Newsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce WebsiteNewsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce Website
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019
 
brm ppt
 brm ppt brm ppt
brm ppt
 
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing CloudRetail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing Cloud
 
Local Marketing Accelerator Sales Slides V1.0
Local Marketing Accelerator Sales Slides V1.0Local Marketing Accelerator Sales Slides V1.0
Local Marketing Accelerator Sales Slides V1.0
 

More from PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE

Business standard akshay stp
Business standard akshay stpBusiness standard akshay stp
Prioritysector by akshay sonone
Prioritysector by akshay sononePrioritysector by akshay sonone
Are indian states poorer than african nations by akshay sonone
Are indian states poorer than african nations  by akshay sononeAre indian states poorer than african nations  by akshay sonone
Are indian states poorer than african nations by akshay sonone
PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE
 
Inflation by akshay sonone (pumba , pune)
Inflation by akshay sonone (pumba , pune)Inflation by akshay sonone (pumba , pune)
Inflation by akshay sonone (pumba , pune)
PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE
 
Develpoing an effective b plan by akshay sonone
Develpoing an effective b plan by akshay sononeDevelpoing an effective b plan by akshay sonone
Develpoing an effective b plan by akshay sonone
PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE
 
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE
 
Amul marketing
Amul   marketing Amul   marketing

More from PUMBA DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE (7)

Business standard akshay stp
Business standard akshay stpBusiness standard akshay stp
Business standard akshay stp
 
Prioritysector by akshay sonone
Prioritysector by akshay sononePrioritysector by akshay sonone
Prioritysector by akshay sonone
 
Are indian states poorer than african nations by akshay sonone
Are indian states poorer than african nations  by akshay sononeAre indian states poorer than african nations  by akshay sonone
Are indian states poorer than african nations by akshay sonone
 
Inflation by akshay sonone (pumba , pune)
Inflation by akshay sonone (pumba , pune)Inflation by akshay sonone (pumba , pune)
Inflation by akshay sonone (pumba , pune)
 
Develpoing an effective b plan by akshay sonone
Develpoing an effective b plan by akshay sononeDevelpoing an effective b plan by akshay sonone
Develpoing an effective b plan by akshay sonone
 
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
Splash Packaged drinking water by Akshay Sonone (PUMBA pune)
 
Amul marketing
Amul   marketing Amul   marketing
Amul marketing
 

Recently uploaded

The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 

Recently uploaded (20)

The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 

Big bazaar winter internship PUMBA

  • 1. Big Bazaar winter internship project By : Akshay Sonone At VISHRANTWADI B.B Roll no:11346, Div :C PUMBA 2011-12
  • 2. Why are you in store today?
  • 3. Are you aware of M.B.B?
  • 4. Have you visited B.B. earlier?
  • 5. How often do you shop at B.B?
  • 6. When was the last time you shopped at B.B.?
  • 7. What induced you to come to store today? • 16 out of 200 customers have visited B.B. the first time. • 10 out of 16 customer came because of ad appeal, 6 came because of attractive discount and affordable prices
  • 8. Where did you shop earlier for your monthly grocery?
  • 9. How was your shopping experience?
  • 10. Customers suggestions/ feedback • Out of the 200 customers interviewed 114 were satisfied with the Big Bazaar service ,discount offered ,ambience and suggested to further lower the price of products. • Almost 86 customers were unsatisfied and suggested the following: 1. Expand Vishrantwadi B.B. 2. Keep electronic , stationary, toys 3. Bring in more variety in biscuits, soaps, rice 4. Include more no. of billing counters 5. Loyal customer must be rewarded 6. Provide with new variety in clothes section
  • 11. CONCLUSION 1> 59.5% customers visit B.B. for monthly shopping,49.5% are casual visitor 2>28.55 customers are aware of M.B.B. and 71.5% unaware 3>61.4% customers know M.B.B. because of print ad, 38.59% because of T.V. ,0% through radio 4> 92% of customers have visited B.B. earlier 5> customers shop at B.B. in the following manner : less than1/month-4%, 1/month- 32%, 2/month-37.5%, 3/month-7.5%, more than 3/month-19% 6> customer’s last time visit at B.B. show following pattern: 0-10 days before-41%, 11- 20 days before-25%, 21-30 days before 26%, 31 days and above – 8% 7> customers buys the grocery in this way: B.B.-65%, local kirana store-32.5%, D- mart-1%, Star bazaar-0.5%, CSD canteeen-1% 8> shopping experience of customers follow this pattern: Excellent-8%, 29%- very good,55%- good, fair -7%, poor-1%