EAP- Enterprise Analytical portal

An Introduction to the
DatKnoSys DKS EAP
Juan Francisco García
Founding Manager
7th May 2014
BARCELONA | MADRID | SAN FRANCISCO

Index of Contents
1. DatKnoSys’ Mission
2. Introduction
3. Capabilities
4. Architecture
8. Production Development Scenario
9. DKS DashView Module
12. DKS GeoSmart Module
15. DKS DataMining Module
16. DKS Reporting Module
18. DKS DataMart Module
19. Collaborative Notes
2DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

1 DatKnoSys’ Mission
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND REGISTRY, PRICES,…
Specialized in helping companies in the process of business decision making.
DatKnoSys merges internal and external data in order to enrich the information .
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY BUSINESS
SALES, Nº COSTUMERS,
ADVERTISING INVESTMENT ,…
POSTS IN SOCIAL MEDIA, BLOG ,
SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
PRESS RELEASES,…
EXTERNAL DATA

2 DKS EAP Introduction
BENEFITS
 Information in a single platform: business indicators (KPIs), spatial
information (geomarketing), advanced analysis (data mining),
reporting, collaborative notes, …
 Easy to perform predictive analysis.
 Global vision: it integrates and blends all internal and external data
existing in the market.

3 DKS EAP Capabilities
MODULES DKS EAP
DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes
*They add
functionality

4 DKS EAP Architecture
DATASOURCE PROCESSED DATA
ETL
DKS EAP Server
MÓDULOS DKS EAP
DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes
*They add
functionality
6jfgarcia@datknosys.com | +34 686 71 25 19 | Twitter: @DatKnoSys 6DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

5 DKS EAP Architecture | Server
Other Clients
WEB BROWSER
Flex Clients
HTTP
Apache
BlazeDS
REST Services Apache
CXF
DatKnoSys SDK
CACHE
7
CLIENT TYPES COMUNICATION
LAYERS
SERVERS

6 DKS EAP Architecture | Server
8jfgarcia@datknosys.com | +34 686 71 25 19 | Twitter: @juanfrangp
COMUNICATIONS
LAYER
SSL SECURE
COMMUNICATIONS
INTERNAL
AUTHENTICATION
EXTERNAL
AUTHENTICATION
SSO
(SINGLE SIGN ON)
MULTIPLATFORM
J2EE TECHNOLOGY
Apache BlazeDS
REST Services
Access to any
datasource whose
connection driver
implements the API
JDBC | ODBC
Bridge
AUTHORIZATIONS
ECURITY BASED
ON ROLES
Custom database LDAP

7 DKS EAP Data Architecture
Connectivity to Any Data With JDBC Connector
ExtensiveAPIs:REST
HTML Browser, Native Mobile iOS App
Business Metadata Layer
Data Integration

8 DKS EAP Production Development Scenario
load
balancer
Browser user
Web services client
DKS EAP Server
deployed as WAR files
REPOSITORIES
DATABASES
JAVA APPLICATION SERVER

9 DKS EAP module: DKS DashView
BENEFITS
 Business control.
 Monitoring KPIs.
 Data analysis in a dynamic way.
 Data merged from the company and from the market.
 Reports’ visualization.
 Geospatial analysis.
DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY
PERFORMANCE INDICATORS TO ANALYZE BUSINESS.

The information is distributed
in different tabs, indicators,
charts...

Properties
 Graphics libraries integrated.
 AnyChart, AnyStock, Ravis
 Different selector types:
 Lists, calendars, buttons, checks, sliders, etc…
 Bidirectional flow selections:
 Graphics – Tables ; Tables -- Graphics.
 Integration of third-party modules via Iframe or Native-Flash.

12 DKS EAP module: DKS GeoSmart
BENEFITS
 Integrates internal data from the company: sales, costumers,
suppliers,… with external data from the market: Statistics, chamber
of commerce,…
 Provides an overview of influence’s areas.
 Determines zones with more and less sales.
 Studies point of sales cannibalization.
 Identifies areas with more and less demand.
DKS GEOSMART IS A GEOMARKETING TOOL THAT ANALYZE BUSINESS
INDICATORS BASE UPON A SPATIAL VARIABLE.

General view of an
information tab

PROPERTIES
 Maps’ indicators:
• Labels, icons, shapes, graphics, coropleth
 Influence’s areas by distance and drivetime.
 QlikView integration.
 GeoServer and PostGIS are used to obtain demographic data and polygons.
 Cartography: Google, GoogleHybrid,GoogleAerial, Bing, Bing_Hybrid, BingAerial,
Yahoo, Yahoo_Aerial, YahooHybrid, OpenStreetMaps, MapQuest, MapQuestAerial, Mapnik,
Maplint, CycleMap, TransportMaps (is in early stage) and DayLight.

BENEFITS
 Definition and implementation of KPIs (Brand awareness, churn,
satisfaction, ROI...).
 Tactical and strategic customer segmentation.
 Report and recovery of deserters.
 Customers evolution prediction.
 Attracting new customers.
 Customer retention.
 Shopping basket analysis.
 Recommendation systems.
DKS DATA MINING AIMS IS TO OBTAIN A BETTER CUSTOMERS’ INSIGHT AND
UNDERSTANDING, REGARDING CHARACTERISTICS AND ACTIVITY THROUGH BIG
DATA ANALYSIS.
15 DKS EAP module: Data Mining

DKS REPORTS CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON
AVAILABLE PLATFORM INFORMATION.
IT ALLOWS YOU TO DOCUMENT THE CURRENT COMPANY’S SITUATION AND
SHARE THIS INFORMATION FOR BUSINESS DECISION.
BENEFITS
 Preset and custom tailored reporting.
 Automated programming of mailing.
 Export to multiple formats.
 Ad-hoc reporting.
 Documentation updated and useful for decision making.
16 DKS EAP module: DKS Reporting

General view of an
information tab
17 DKS EAP module: DKS Reporting

THE DKS DATAMART MODULE ALLOWS THE STORAGE AND ANALYSIS SERVICE
OF BIG DATA. IT IS BUILT ON INNOVATIVE TECHNOLOGIES AND EXCLUSIVE
DATABASES FOR EACH AREA.
BENEFITS
 Collecting and integrating data from multiple sources.
 Diversity of data formats.
 Large volumes of data (terabytes).
 Instant access to any data with excellent response times.
 Specific innovative technology in this area.
18 DKS EAP module: Big Data Repository

WITH THIS INNOVATIVE TECHNOLOGY “COLLABORATIVE NOTES”
YOU MAY SHARE AND ACCESS DOCUMENTS AND NOTES IN
COMBINATION WITH YOUR BUSINESS INDICATORS AND REPORT
BACK TO DKS EAP. ALWAYS COLLABORATING WITH YOUR
EMPLOYEES AND COMMUNITY (SOCIAL KNOWLEDGE CONCEPT).
BENEFITS
 Access corporate documents and notes.
 Create your own documents / notes to share with your colleagues
in DKS EAP.
 Complete and comprehensive analysis: Data Structured +
Unstructured (Text).
 Social Knowledge.
19 DKS EAP: Collaborative notes
*Extra functionality

Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
to understand what are happening
We suggest you
the actions that you can realize
Let you decide
with the maximum information

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your service
Juan Francisco García| Founding Manager
jfgarcia@datknosys.com
www.datknosys.com
© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved
BARCELONA | MADRID | SAN FRANCISCO

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