Irrational attitudes are beliefs that cause unnecessary misery and hinder achieving goals. There are four main types: demands that things must be a certain way, awfulizing by believing something is 100% bad, low frustration tolerance by believing struggles are unbearable, and conditional self-acceptance by defining one's self based on a single aspect. Changing these irrational beliefs through challenging and disputing them can lead to healthier emotional responses that facilitate success.

2. What are irrational
attitudes?

Irrational attitudes are the primary reason
for human misery and dysfunction. By
challenging, questioning, disputing and
acting against our irrational attitudes we can
change our emotional responses to events,
from unhealthy to healthy, which better aid
us in achieving our goals in life, Ellis (2013).

3. 
The irrational attitude subdivides into the
sensing and intuition of psychological
functions, each with its attitude. There is
thus a typical thinking, feeling, sensation,
and intuitive attitude. (Jung, 1971)

4. The four types of Irrational
Attitudes
1. Demands: These are the primary
irrational belief/attitude. They often
feature phrases such as must,
absolute should, have to, need and
ought.
2. Awfulising: In awful is defined as
anything that is evaluated as being
worse than 100% bad.

5. 3. Low Frustration Tolerance
(LFT): Otherwise known as I-can't-standit-is, LFT beliefs feature an
acknowledgement of a struggle and an
assertion that the struggle is truly
unbearable or cannot be stood.
4. Conditional Self (other, life)
Acceptance: Otherwise known as selfdowning, this is where we define our self
based on one aspect.

6. POVERTY

7. What is Poverty?
The state of being extremely poor.
 The state of being inferior in quality or
insufficient in amount.


9. What is Exploitation?
The act of employing to the greatest
possible
advantage.
 The act of utilizing another person or
group
for selfish purposes: exploitation of unwary
consumers.
Example:
An advertising or a publicity program.


10. THE END!
#consumerismandtheenvironment@summer2
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