Presentation BINOS

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mjjfthomas

Business Technology

Heineken Netherlands B.V.
Reengineering IS/IT to enable Customer-
Oriented Supply Chain Management

R. van Beek [776541]
R. Dekkers [175831]
N. van Knegsel [356771]
N. Maas [134698]
M. Thomas [158694]

Overview

Case: Heineken Netherlands B.V.
Porters value chain
Move to the Middle
Questions

2

What’s it about?
Old case
Effects on IS/IT as result of:
process-driven organization
24h delivery lead time
change in transport system
New Customer Service Partnerships

3

Porters Value Chain

Firm Infrastructure
Human Resource Management
Technological Development

Margin
Procurement
Operations

Outbound

Marketing
Logistics
Inbound

logistics

& Sales

Service
4

Move to the Middle
(Basic) Supply Chain

Raw Distribution to Delivery to
Brewing Packaging
Materials wholesalers retail stores

Move to the middle cases
1.Stock level determination
2.New transport contracts
3.New enterprise wide IM systems
5

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Presentation BINOS

1. Heineken Netherlands B.V. Reengineering IS/IT to enable Customer- Oriented Supply Chain Management R. van Beek [776541] R. Dekkers [175831] N. van Knegsel [356771] N. Maas [134698] M. Thomas [158694]

2. Overview Case: Heineken Netherlands B.V. Porters value chain Move to the Middle Questions 2

3. What’s it about? Old case Effects on IS/IT as result of: process-driven organization 24h delivery lead time change in transport system New Customer Service Partnerships 3

4. Porters Value Chain Firm Infrastructure Human Resource Management Technological Development Margin Procurement Operations Outbound Marketing Logistics Inbound logistics & Sales Service 4

5. Move to the Middle (Basic) Supply Chain Raw Distribution to Delivery to Brewing Packaging Materials wholesalers retail stores Move to the middle cases 1.Stock level determination 2.New transport contracts 3.New enterprise wide IM systems 5

6. Questions? Don’t hesitate ... 6

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