2. Introduction
For our small business idea we have decided to
promote themed parties for children and have
named ourselves Perfect Parties. We feel this is a
catchy name to sell our services. We could organise
your party at your choice of venue, whenever you
want.
6. MARKET RESEARCH
This chart shows that the most preferred parties are Pirate, Face
painting, Princess/Prince and Film characters parties, so on base of our
research we are going to offer these parties.
0
1
2
3
4
5
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7
8
9Numberofpeople
Parties
Which of the following parties would you chose?
7. 0
5
10
15
20
25
30
Yes No
Numberofpeople Would you prefer a party planner to organize your
party?
MARKET RESEARCH
This chart shows that most of the people would consider a party
planner to organise their party
8. 0
5
10
15
20
25
Monday/Friday Daytime Evening Weekend
Numberofpeople
Time
When would you like your party to be organized?
MARKET RESEARCH
This chart shows that most of the people would consider a party
planner to organise their party at the weekend
9. 0
2
4
6
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10
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14
£2 per child £3 per child £4 per child
Numberofpeople
Amount
How much are you willing to pay?
MARKET RESEARCH
This chart shows that the most preferred amount of money per child
is £4 to organise party activities.
11. 0
2
4
6
8
10
12
£2 per bag £3 per bag £4 per bag
Numberofpeople
Amount
How much are you willing to pay for a party bag?
MARKET RESEARCH
This chart shows that most of the people would pay £3 or £4 for a
party bag, so our price for a party bag is going to be £3.50
12. Target Market
We are aiming at parents with children
between the ages of 1 to 17 but we
mainly want to attract customers with
children aged 3-11
13. Source of finance
We are going to get the money for our small business
from our parents and once when we start to earn a
profit we are going to pay them back
18. Costs
• Pirate costume= £6.95 (6.95x3=20.85)
• Dinosaur costume= £12.99 (12.99x3=38.97)
• Princess/prince costume= £11.99
(11.99x3=35.97)
• Animal masks – 99p
• Super man costume= £10.20 (10.20x3=30.60)
In red colour we calculated the total price per
each costume for 3 people.
Face painting
Face Paints – £3.99
Paint brushes £1.50
19. Total Costs
• Total cost for all costumes is going to be:
£106.53
• Total cost for the Face Painting is going to be:
£5.49
• Total cost for party bag will cost £3 for
child, for example for 10 children it’s going to
be £30
The total amount of money that we need to start
our small business is: £112.02 + £3 for party bag for
each child
20. Selling Prices
Our selling price per child is £8 (including the
party bag)
Our terms and conditions are:
We organise our parties for ONE hour and
minimum number of 10 children.
We offer an extra ‘Face painting’ for each
theme you choose and it is only £4 per child