2. About Flexter : Idea, Business Model and its USP
GLOBAL Co-working Space aggregator
- A global app to find neighborhood /map based coworking spaces .
- Flexible hourly/daily workstations availability PAN india .
- Daily , Short term , long term options available .
- Meeting room/Training Room/Event Space availability .
- No hidden fee/no membership fee.
- Book on the go . ZERO cancellation fee .
- Help find spaces for Corporates/ Startups / B2B deals.
3. About Flexter : Problem Identified
Problem : Many Coworking Space Aggregators exist . But there is no website/App
to solve EVERY problem related to a startup , right from inception.
Solution : Flexter aims to provide ALL services related to a startup . Right from
website development /App development /Company registration/CA Services/ Legal
/ Coworking Space / News/ Jobs/ Trainings/ Freelancer Listing / .. in 1 app .
Going forward , Flexter will be the ONLY app any person working in startup will
use.
4. About Flexter : Idea, Business Model and its USP
USP of Flexter
Listing of Jobs, Trainings, Freelancers , Events, Meetups, News,
- Listing of jobs (full time, parttime, freelance , WFH, location based)
- Listing of all startup /technical events , local events discovery .
- Options to host meetup events at local coworking space at minimal cost (as a
better alternative to Starbucks ).
- News listing . All news related to startup and technology will be streamed.
- Listing of all freelancers so that startups needing any service can pick local
/budget service providers like SEO, App developer , media , legal etc.
To be a one stop APP for all startup related things.
5. About Flexter : Idea, Business Model and its USP
Business Model
- Most coworking Spaces are ready to give free drop in trial to anyone.
- Flexter uses that FREE drop in offer to provide that users with FREE trials .
- Flexter offers free drop ins via its APPs to all users .
- The FREE space offer ensures that we have to spend MINIMUM on
marketing and sales.
- The lure of free workspace every month , ensures that the user keeps this
app .
6. About Flexter : Idea, Business Model and its USP
Sr. No Type
1. B2B Provide Bulk deals to Companies on revenue share .
2 B2C Provide daily , Weekly work stations to individuals.
3. B2B2C Let employees use the space as per their convenience and
location .
4. Trainings Lets Training companies book spaces.
5. Workshops Lets freelancers use spaces for workshops.
6. Events Take revenue share for organizing events .
7. About Flexter : Idea, Business Model and its USP
Sr. No Type
7. Advertisement Paid slides , banners in Vblog, podcast , Newsletter .
8 Trainings Take revenue share for every training booked.
9. Daily sales Tie up with Amazon , Flipkart , Myntra etc. for daily flash
sales with revenue share .
10. Query email Charge Freelancers , Companies to get queries listed per
month .
11. Preferential
Listing
Charge Freelancers, companies for preferential listing .
12. Annual Event Sponsored and ticketed annual event with Pitch tank .
9. Flexter Extras
There are the features of Flexter which makes it a preferred choice
❖ FREE 2 full day workstation access per user , per month .
❖ FREE half day meeting room access per user per month .
❖ Choose based on location , price . 0 membership / monthly fee .
❖ B2B deals with Corporates for employee flexibility.
❖ Identify clusters in residential spaces and set up spaces for Corporates.
❖ Extend late hours to students at cheap rates to maximize profits for CWS.
❖ Set up Meeting rooms at Airports (Hotels) to decrease travel time for out of
station meetings.
10. Flexter Growth
❖ Monthly growth as at about 200% - An average increase of 100 new users
every month (in lockdown).
❖ MAU : Average monthly users are about 180 (lockdown figure).
❖ DAU : Average Daily Active users are about 8 (lockdown figure).
Revenue:
❖ Revenue in the month of July : Rs. 22,180 (lockdown figure).
❖ Revenue growth MoM : 220% (lockdown figure).
11. Flexter Future
❖ In the post CORONA world , we will see a HUGE need for Work from close
to Home
○ This gives Flexter an opportunity to expand neighborhood coworking spaces .
○ All Big, medium companies can be approached to rent neighborhood workspaces
to avoid public transport and ensure productivity .
Expansion :
❖ With the right team , we can capture , Indian Market in 6 months .
❖ Flexter can expand globally within an year with right funds.
Total CWS registered : 250 (maximum for any aggregator)
12. Flexter Future
❖ FlexMeals : - Foray Into organic pre ordered healthy breakfast , lunch and
snacks , delivered to every coworking space at 9 AM, 12:30 PM , 4 PM.
❖ FlexLiving : Foray into PG/Coliving /rental spaces for all users .
❖ Flexwheels : - Tie up with Bus/Shared cabs to and from coworking spaces to
residential spaces.
❖ FlexSkills : - Higher education with certification .
❖ FlexFuture :- Prepare Future ready College students as per demands of
companies .
❖ FlexLove : Hyperlocal dating site
13. Flexter : High Level Projections
- Generate revenue of INR 1,00,00,000 within 2 year .
- To have MAU of 2,00,000 .
- To liaison and to up with top 50 startups and top 50 listed companies.
- To sell at least 5000 seats for flexi seating , averaging Rs. 20,00,000 in
revenue.
- To have active MAU of 2,00,000.
Expense :
Flexter would need an investment of Rs. 1, 00,00,000 to expand fiercely and
beat all competitors .
14. Flexter : Future Strategy
- Post Job openings .
- Post Events happening in ALL CWS .
- List Freelancers ,List Trainers .
- List Training, Trainings .
- Have daily and weekly news bulletin about Startups : Flexnews (App , Email ,
Podcast and Video ).
- Tie up with Accelerators.
- Have annual Startup Symposium in Delhi with Pitch tank sessions.
To be the Startup one all APP in a nutshell .
15. Flexter Comparison to other Competitors
Parameters Flexter MyHQ QDesk CowrksGo
Daily Pass
Meeting Room Pass
0 Monthly charges
Free usage
Free Meeting Room Access
Access to Corporates,
Freelancers, Students
0 Marketing cost
16. Flexter SWOT analysis
Strength Opportunity
- Early entry in market.
- Deep knowledge of CWS.
- 0 Marketing budget
- Easy scalability.
- Need for less , high skilled staff .
- CWS to decide their cost .
- Little operational cost .
- No real competitors given the speed
with which we can scale up .
- No FREE monthly space provider .
- Can easily cover ALL of India in 2 or
has managed to ramp up so fast .
Weakness Threat
- Need to be more aggressive in the
Market .
- Need to create a brand .
- Need a team .
- International clients may be deferred
due to Corona Virus.
- Local clients may be deferred due to
inter city travel.
17. Flexter : Future Strategy
➢ Investment needed : INR 1 CR .
➢ Fund Utilization : Operation 80% , Technology 10% , Marketing 10% .
➢ Exit Strategy : Meetup.com , which only does meetups , was acquired for 200 Million
USD . Flexter has everything 10 times over .
➢ Seed Funding : Self funded .
NOTE : Patent has been filed at delhi to patent the design of the website and
App having all such facilities in a coworking space aggregator.
