The document discusses conventions used in opening title sequences (OTS) of films. It provides examples from the horror film Evil Dead. Key conventions discussed include: - Crediting actors and production/distribution companies - Including the film title - Establishing the genre and tone through visuals (e.g. blood and gore for a horror film) - Introducing settings or characters The OTS of Evil Dead uses many of these conventions, like a bold dark title, credits against a bloody background, and graphic bloody images, to set the tone for a horror film.