1. The document provides 10 tips for growing a business online using Google AdWords: be found across Google; give customers the right info to connect; connect at moments that matter; use ad extensions to stand out; build relationships with Google My Business; be found across the internet; advertise when needed most; be found for product searches; reconnect with prospects; and manage to targets. 2. It discusses setting up a Google My Business listing, making it easy for customers to connect on mobile, using AdWords ads and extensions to connect at important moments, using reviews and video to build trust, advertising across the Google Display Network, reconnecting with past prospects through remarketing, and measuring and managing campaigns to key targets.

2. 10 Ways to Grow
Your Business Online
Frederick Vallaeys
Google AdWords Evangelist

3. 1. Be found across Google
2. Give customers the right info to connect
3. Connect at the moments that matter
4. Use ad extensions to stand out
5. Build lasting relationships with GMB
6. Be found across the internet
7. Advertise when you need it most
8. Be found for product searches
9. Reconnect with prospects
10. Manage to your targets
Agenda

4. 1. Be Found Across Google
Connect directly with customers, whether they're looking for you
on Google Search, or Maps.
Google My Business

5. Complete Your Business Listing
Google My Business

6. 30%
2. Make It Easy For Customers
To Connect
50%Of consumers visit a
store within a day of
searching on a
smartphone

7. Mobile Is Bigger Than Desktop
More Google searches take place on mobile devices than on
computers in the US
Source: http://adwords.blogspot.com/2015/05/building-for-next-moment.html

8. Get More Phone Calls
Ads designed to generate phone calls and where the
advertiser bids for phone calls only.
Our customers are increasingly calling us on their mobile
devices to get an insurance quote. The great part about call-
only ads is that they give us the ability to bid based on the
value of a call so we can meet the specific ROI goals that we
have set up for sales that come through the phone.
Jason Johnson
Marketing Director, Clearlink Insurance
Source: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html
“
”
Call-Only Ads

9. Design For Mobile
Responsive Design
PlusNet saw time to
conversion decreased
40% and 1000%
increase in mobile
conversions

10. Show Customers What To Expect
Invite customers inside with a virtual tour of your business on
Google Search, Google Maps and Google My Business.
Google Business View

11. 3. Connect at the Moments
That Matter With Adwords

12. Be Found On Search Pages
AdWords Ads
Ad Extensions
• Call Extension
• Sitelinks
• Location Extension
• Callout Extension

13. Different
Ad Extensions
Available
12
30%
Boost in CTR
4. Use Ad Extensions To Stand Out
Ad Extensions

14. Source: YouTube, April 2014 - http://www.youtube.com/yt/press/statistics.html
Put a Face On Your Business
“
”
6B
Hours watched
Per Month
If you feature yourself or company
employees in the video, the trust factor
is raised significantly.
-Unbounce

15. 70%
Of People Trust Online
Reviews Posted By Other
Consumers
5. Manage Reviews
Source: Nielsen, 2009 - http://www.nielsen.com/us/en/insights/news/2009/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most.html
Google My Business

16. 12
30%2
million
publisher
sites
6. Be Found Across The Internet
Source: Comscore 2013 - https://support.google.com/adwords/answer/2404190
Google Display Network

17. 7. Advertise When You Need It Most

18. Change bids for a short duration
when your ads run on tv or radio
Connect Online and Offline Marketing
AdWords Scripts

19. 12
30%
32%
Of PPC clicks for
retailers come from
a product ad.
8. Be Found For Product Searches
AdWords Product Ads

20. 12
30%
9. Reconnect With Your Prospects
Customer Match and Remarketing

21. 1. Measurable,
accountable,
flexible
2. Insights around
the clock
3. Stop, start,
pause, test
10. Manage to Your Targets

22. Track Conversions
AdWords lets you track conversions, making it easy to track the Return on
Investment from buying online ads.

23. Track Phone Calls From AdWords
Track Website Call Conversions to
know when a click from AdWords leads to
a call to a number on your site.
Track Calls From Ads to know how
many times users called when they
saw your ad without going to your site.

24. Online marketing is a fast evolving industry.
Agencies not only manage the execution, they also stay on top of industry
news and are key players in turning tools into successful strategies.
Partner With Your Agency

25. Thank You