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  1. 1. <ul>Generating Revenue from a Website. </ul><ul><li>Presentation for Magico by Dave Coventry </li></ul>
  2. 2. <ul>Revenue Streams </ul><ul><li>Advertising
  3. 3. Merchandising
  4. 4. Subscription </li></ul>
  5. 5. <ul>Advertising </ul><ul><li>Generic
  6. 6. Targeted
  7. 7. Carried </li></ul>
  8. 8. <ul>Generic Advertising </ul><ul><li>Google AdSense
  9. 9. Pay per view
  10. 10. Pay per Click
  11. 11. Affiliate Programmes </li></ul>
  12. 12. <ul>Google AdSense </ul><ul><li>Anything from 2c to $15 per click depending on the popularity of the keyword associated with the ad. </li></ul>
  13. 13. <ul>SpaceStation </ul><ul><li> controls online advertising for News24, MWeb.
  14. 14. Income between R300-R450 per month </li></ul>
  15. 15. <ul>Targeted Advertising </ul><ul><li>Relevance to website content.
  16. 16. More value.
  17. 17. More revenue per page view or per click. </li></ul>
  18. 18. <ul>Carried Advertising </ul><ul><li>Daily Newsletter
  19. 19. Advertising depends on circulation. </li></ul>
  20. 20. <ul>Affiliate Programmes </ul><ul><li>Commission earned if sale made. </li></ul>
  21. 21. <ul>Merchandising </ul><ul><li>Sale of merchandise affiliated with the website. </li></ul>
  22. 22. <ul>Subscription </ul><ul><li>High value content.
  23. 23. Wall Street Journal, Financial Times. </li></ul>
  24. 24. <ul>Subscription </ul><ul><li>News International. The Sun & The Times.
  25. 25. A Gamble: Estimated that they will lose up to 90% of their readership. </li></ul>
  26. 26. <ul>Conclusion </ul><ul>Advertising </ul><ul>Merchandising </ul><ul>Subscription </ul><ul>The bulk of revenue will be generated through Ads </ul><ul>An online shop comes with it's own problems and requirements </ul><ul>Needs high value content. </ul><ul>Targeted Ads & a daily newsletter </ul><ul>Limited to promo. material </ul><ul>Bulk of access to be free. Subs. for premium content (video) </ul>
  27. 27. <ul>Thank you. </ul><ul>This has been a presentation by Dave Coventry for: </ul>