An arts patron survey found that email marketing is highly effective at keeping patrons updated about arts organizations. Online ticketing has become ubiquitous for purchasing arts tickets. Patrons value feeling personally connected to organizations, and are more likely to attend events when they feel this connection. CRM technology from Patron Technology integrates email marketing, ticketing, fundraising, and other tools to put patrons at the center and help organizations build loyalty through personalized relationships rather than just transactions.

1. Eugene Carr
Founder, CEO
Patron Technology
New York

2. Revolutionize the arts industry by
offering world class CRM, ticketing, and
e-mail marketing technology at a price
that every organization can afford.

4. 2010 Arts Patron Survey
100,000 patrons surveyed,
10,000 responses.

5. Arts patrons’ media usage compared to previous year:

6. E-mail Marketing Is Highly Effective
Which of the following media types is most effective in keeping
you updated about an arts organization?

7. Online Ticketing is Ubiquitous
How do you most often buy tickets for arts events?

8. Patrons Value a “Connection”
“When I feel like an arts organization knows me personally…”
69% say this MATTERS

9. Patrons Value a “Connection”
“When I feel like an arts organization knows me personally…”
50% say they are more
likely to attend

10. How to make them feel
more personally
connected?

12. • E-mail
• Websites
• Social Media
• CRM

18. Capture the
Experience

27. Relationships
Transactions

28. CRM + Ticketing
Loyalty

29. puts
PATRONS
at the
CENTER
of your world

30. E-marketing Tasks & Calendars Ticketing
Fundraising Subscriptions

31. E-marketing Tasks & Calendars Ticketing
Fundraising Subscribers

32. Shannon Manning
350 Baltic St
Manager
9143749311
Shannon Manning
Brooklyn, NY 11201 shannon@...
350 Baltic St (914)374-9311
$$
Brooklyn, NY 11201 shannon@pt.com
$100 Donation 9/1/09 Annual Fund
$50 Donation 7/13/08 Annual Fund
$200 Donation 10/14/07 Annual Fund
$40 In-Kind Donation 6/15/07 Bingo Night
$150 Donation 12/1/06 Annual Fund
Savion Glover 11/11/08 2 Tickets
Web Site Story 6/14/08 4 Tickets
Dinosaurs Alive 3/22/08 1 Ticket
Dinosaurs Alive 3/19/08 2 Tickets
E-mail: thank you! 8/31/09 Jane Smith
E-mail: volunteering? 7/31/09 Jane Smith
Donation Acknowledgement 7/15/09 John Fundraiser
E-mail newsletter 9/12/09 Opened 9/12
E-mail postcard 9/3/09 Unopened
E-mail postcard 8/22/09 Opened 8/23

33. How does CRM change
your business?

34. 1. Combat
CHURN head
on

35. 2. Treat every patron as if
you know them personally

38. 3. Capture all interactions
with patrons…
wherever they are

40. 3. Enable collaboration &
teamwork

41. CRM makes everyone more efficient

43. 4. Eliminate “institutional
memory-loss”

45. Eugene Carr
gene@patrontechnology.com
Twitter: @genecarr
www.patrontechnology.com
www.thefifthwall.com
Twitter: @patrontcs