1. AI and emerging technologies will automate and optimize healthcare delivery through "cloud doctoring", monitoring individuals and automatically meeting their medical needs without human doctors, pharmacies, or test results.
2. Rising gender fluidity and intolerance for harassment and abuse of power will force a redefinition of masculinity away from dominance and toward empathy, mindfulness and respect.
3. Widespread anxiety and stresses of modern life will drive desperate consumers to seek new rituals and therapies to achieve relief and "chill" through nature, sound therapy, microdosing, cannabis, and altered states of consciousness.
Faith Popcorn's BrainReserve released new research on Augmented Humanity and the shift towards commercial-grade tech that will expand our physical and mental capabilities as never before.
From mass shootings to rise of ISIS, 2015 was a year of anxiety, fear and stress. What lies ahead in 2016?
Faith Popcorn reveals a shocking vision of Tomorrow in which consumers seek new ways to escape the chaos swirling around them.
Find out how we’ll cope, commune and create joy as a mega-challenging year unfolds.
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here's just a small selection of 'mini' consumer and business trends that are currently on our radar. And to underscore just how global the game has become, the mini-trends are accompanied by examples from Dubai, France, South Africa, the US, Brazil, the Netherlands, Indonesia, Kenya, China, Spain, Colombia, Japan and many more. All begging to be assessed, applied, partnered with, monetized. How's that for hands-on NEWISM? ;-)
We live in an era where there is no turning back.
I am a New York based strategist, and if there is something I do very well is to detect trends and spark new ideas. Enjoy this report and inspire yourself! Join the conversation using #UrbanStalkers and share your thoughts at abraham@urbanstalkers.com
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Innovations in Healthcare - US Chamber of Commerce Maya Ollie
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Faith Popcorn's BrainReserve released new research on Augmented Humanity and the shift towards commercial-grade tech that will expand our physical and mental capabilities as never before.
From mass shootings to rise of ISIS, 2015 was a year of anxiety, fear and stress. What lies ahead in 2016?
Faith Popcorn reveals a shocking vision of Tomorrow in which consumers seek new ways to escape the chaos swirling around them.
Find out how we’ll cope, commune and create joy as a mega-challenging year unfolds.
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here's just a small selection of 'mini' consumer and business trends that are currently on our radar. And to underscore just how global the game has become, the mini-trends are accompanied by examples from Dubai, France, South Africa, the US, Brazil, the Netherlands, Indonesia, Kenya, China, Spain, Colombia, Japan and many more. All begging to be assessed, applied, partnered with, monetized. How's that for hands-on NEWISM? ;-)
We live in an era where there is no turning back.
I am a New York based strategist, and if there is something I do very well is to detect trends and spark new ideas. Enjoy this report and inspire yourself! Join the conversation using #UrbanStalkers and share your thoughts at abraham@urbanstalkers.com
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Innovations in Healthcare - US Chamber of Commerce Maya Ollie
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
Breaking Down Communication Barriers in the Post-Enlightenment Worldmschannon
Scientists and companies generally do not know how to talk about "risk" to a concerned public. And organizations in general continue to act as if the world were rational, linear, and predictable, the legacy of the 18th century Enlightenment--the Age of Reason. New science has shattered those theories.
Persuasive Message—Business Communication TrainingScenario .docxmattjtoni51554
Persuasive Message—Business Communication Training
Scenario:
You are a manager at a regional office of a mid-large sized technology company, called NanoSmart Technologies. You have noted that several of your colleagues in your regional office struggle with professional business communication and you believe that their lack of professionalism is costing the company valuable business.
To collect data, you decide to personally mentor two of your fellow team members in professional business communication, measuring sales results before and after your intervention. To your delight, each team member increased sales by 10% in one month. You cannot allocate enough time to personally mentor everyone in the office, but you believe that you might be able to convince the National Manager of NanoSmart to provide funding to formally train 15 additional employees at your regional office.
To get training course cost estimates, you visit the website of a credible training organization, the American Management Association (AMA). You select an appropriate course and research the training costs (http://www.amanet.org/training/seminars/communication-skills-training.aspx). Once you determine the approximate amount you must request, you write a logical, yet persuasive message to convince the National Manager, Dana Buckminster, to approve and fund the training course.
You know that the budget is tight and she will not be excited about the additional upfront expense, but you firmly believe that if your colleagues were better trained in business communication, measurable benefits would be obtained. You also know that Dana will expect a price estimate and reasonable assurance that the money spent on training will produce tangible benefits.
For more information on the American Management Association visit: http://www.amanet.org/
Your assignment: Use the AIDA model, and provide a persuasive argument to convince the National Manager to allocate the necessary funding to train 15 employees in business communication at your regional office.
Write an email or a block style letter with your request. You should address your correspondence to Dana Buckminster, the National Manager at NanoSmart Technologies. You may develop additional contact information and scenario details as needed.
98% Alike --- Jonathan Marks
" Human and chimps are said to differ b a mere 2 percent of our DNA." ( Park 81) the introduction of the article "98% Alike" cited that. When we examine their own DNA, discovery and chimpanzee is not much different. But it is precisely because these small but subtle differences, completely changed the world, let us become a "human".You don't have to be a biologist or anthropologists, can see the great apes - gorillas, chimpanzees, bonobos and orangutans -- similar to how much we humans.
In addition to them in some parts of the body is too large and long have more hair, even if the child can see that they are the same with.
What Do World Class Innovators Do That Others Don't Do?UBMCanon
Jim Carroll, Author, Columnist, Futurist, Innovation and Trends Expert
Jim Carroll is one of the world's leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. His focus is on helping to transform growth oriented organizations into high-velocity innovation heroes.
He has a unique professional background as a Fellow Chartered Accountant, author, and frequent speaker at corporate and association events. Jim loves to golf, but isn't very good at it, which caused him some amazement when he was invited to open the 94th Annual General Meeting of the PGA -- the Professional Golf Association of America -- to challenge 500 golf pros as to how to think about innovation and future trends.
Jim was the first speaker the PGA has ever engaged to speak at their AGM, and has high hopes that he has helped to shape the future direction of the world's largest sport. He's also hoping to inspire you in a similar way.
The genesif of ideas and the future of imaginationJayant Murty
What is going to drive the next wave of ideas. How will they be created , what forms will they take ? People with new ideas tend to be both illogical and contradictory. New ideas are sometimes at odds with the stern disciplines of management. When it comes to generating ideas, the distinction between visionary genius and erratic behavior is not always clear. The creation of ideas is now the most important economic objective. It will be used to better the human condition in unimaginable ways
EMEA Digital CD Jiri Bures talks SXSW 2017 PechaChuka style
3 key takeouts by Jiri from SXSW 2017
1. Brain computer interfaces.
2. Expect multiple personality marketing to become a thing.
3. Identities will be redefined.
What will happen if you are sick in 2028? Futurist Faith Popcorn paints a vision of what the future of healthcare may look like.
As presented at The Wall Street Journal's Future of Everything Festival
In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.
She will share these emerging Trends:
N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.
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Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
Breaking Down Communication Barriers in the Post-Enlightenment Worldmschannon
Scientists and companies generally do not know how to talk about "risk" to a concerned public. And organizations in general continue to act as if the world were rational, linear, and predictable, the legacy of the 18th century Enlightenment--the Age of Reason. New science has shattered those theories.
Persuasive Message—Business Communication TrainingScenario .docxmattjtoni51554
Persuasive Message—Business Communication Training
Scenario:
You are a manager at a regional office of a mid-large sized technology company, called NanoSmart Technologies. You have noted that several of your colleagues in your regional office struggle with professional business communication and you believe that their lack of professionalism is costing the company valuable business.
To collect data, you decide to personally mentor two of your fellow team members in professional business communication, measuring sales results before and after your intervention. To your delight, each team member increased sales by 10% in one month. You cannot allocate enough time to personally mentor everyone in the office, but you believe that you might be able to convince the National Manager of NanoSmart to provide funding to formally train 15 additional employees at your regional office.
To get training course cost estimates, you visit the website of a credible training organization, the American Management Association (AMA). You select an appropriate course and research the training costs (http://www.amanet.org/training/seminars/communication-skills-training.aspx). Once you determine the approximate amount you must request, you write a logical, yet persuasive message to convince the National Manager, Dana Buckminster, to approve and fund the training course.
You know that the budget is tight and she will not be excited about the additional upfront expense, but you firmly believe that if your colleagues were better trained in business communication, measurable benefits would be obtained. You also know that Dana will expect a price estimate and reasonable assurance that the money spent on training will produce tangible benefits.
For more information on the American Management Association visit: http://www.amanet.org/
Your assignment: Use the AIDA model, and provide a persuasive argument to convince the National Manager to allocate the necessary funding to train 15 employees in business communication at your regional office.
Write an email or a block style letter with your request. You should address your correspondence to Dana Buckminster, the National Manager at NanoSmart Technologies. You may develop additional contact information and scenario details as needed.
98% Alike --- Jonathan Marks
" Human and chimps are said to differ b a mere 2 percent of our DNA." ( Park 81) the introduction of the article "98% Alike" cited that. When we examine their own DNA, discovery and chimpanzee is not much different. But it is precisely because these small but subtle differences, completely changed the world, let us become a "human".You don't have to be a biologist or anthropologists, can see the great apes - gorillas, chimpanzees, bonobos and orangutans -- similar to how much we humans.
In addition to them in some parts of the body is too large and long have more hair, even if the child can see that they are the same with.
What Do World Class Innovators Do That Others Don't Do?UBMCanon
Jim Carroll, Author, Columnist, Futurist, Innovation and Trends Expert
Jim Carroll is one of the world's leading international futurists, trends and innovation experts, with a client list that ranges from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. His focus is on helping to transform growth oriented organizations into high-velocity innovation heroes.
He has a unique professional background as a Fellow Chartered Accountant, author, and frequent speaker at corporate and association events. Jim loves to golf, but isn't very good at it, which caused him some amazement when he was invited to open the 94th Annual General Meeting of the PGA -- the Professional Golf Association of America -- to challenge 500 golf pros as to how to think about innovation and future trends.
Jim was the first speaker the PGA has ever engaged to speak at their AGM, and has high hopes that he has helped to shape the future direction of the world's largest sport. He's also hoping to inspire you in a similar way.
The genesif of ideas and the future of imaginationJayant Murty
What is going to drive the next wave of ideas. How will they be created , what forms will they take ? People with new ideas tend to be both illogical and contradictory. New ideas are sometimes at odds with the stern disciplines of management. When it comes to generating ideas, the distinction between visionary genius and erratic behavior is not always clear. The creation of ideas is now the most important economic objective. It will be used to better the human condition in unimaginable ways
EMEA Digital CD Jiri Bures talks SXSW 2017 PechaChuka style
3 key takeouts by Jiri from SXSW 2017
1. Brain computer interfaces.
2. Expect multiple personality marketing to become a thing.
3. Identities will be redefined.
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The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.
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As marriage equality has evolved over the last year we have become wildly aware of one overlooked group: The Single. It's official. The nuclear family has had a meltdown. In the last decade Single households have increased by 30% worldwide. By 2020 there will be 331 million single households globally. The US will lead with 36.3 million followed by Japan, 31.6 million, and China, 18.2 million. Singles come from every nationality, age demographic, religion, sexual orientation and gender. But they have one thing in common. Living uncomfortable and ignored in a married person’s world. In 2013, it’s changing on every level.
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2. 2
Cloud
doctoringYou won’t need to think about and manage your
health anymore. Tech will read what you need
and deliver it, without test results, doctors,
or pharmacies. Welcome to seamless wellness.
3. 3
Cloud doctoring
Your health is about to be outsourced and optimized by AI.
No longer will you wonder about what medical conditions
could be brewing, what nutrients your body needs, or how
to get the products you need delivered without the hassle
of chasing healthcare professionals.
Soon, implanted or swallowed trackers will monitor your
body in minute detail, and automatically curate exactly
what you need, whether that means a prescription
medication (sync’d to your medical history), a perfectly
customized meal, or an internal tweak to an organ.
Odds are, Amazon will have a hand in this. With their
purchase of Whole Foods, upcoming foray in to selling
medication, and partnership with Kohl’s, they can control
the entire supply chain and tap their deep data insights.
Get ready: Big Brother may really be watching you,
from the inside, and you’re going to feel better for it.
PREDICTION 1
4. 4
TRACKING YOUR EVERY BIO-NEED, FROM OUTSIDE
AND FROM WITHIN
Color-changing sensors track
blood levels
Proteus swallowables can track
medication compliance
60% of 3 Market Square’s
employees voluntarily received
an implanted chip to open doors,
charge meals, and more
Cloud doctoring: signals
PREDICTION 1
5. 5
CUSTOMIZED ANTICIPATORY CARE WILL BE THE NEW MODEL
Vitamins, meds and nutrition,
personalized to a cellular level
Amazon moving into DTC.
It’s a question of when, not if
Amazon will begin distributing
prescription drugs
The Stentrode Project’s
“neural lace’ will connect our
minds to the Internet
Cloud doctoring: signals
PREDICTION 1
6. 6
What’s next for
brands and businesseS
1. Doctorless medicine will rise, just as driverless cars will.
• Human healthcare providers are over. They are relegated
to keyboard operators as AI and robots reign.
• Embedded chips track and treat our wellness status.
2. With human removed from healthcare, consumers flock to
wellness clans – networks where they can connect with
others with similar conditions.
• Owning these networks is vital to surviving as a
healthcare business.
TOMORROWVISION
7. 7
The end of
masculinityThe long dominant, testosterone-fueled
path to power: toxic. Men must
learn new ways to react and relate.
8. 8
The end of
masculinity
From Harvey Weinstein to Kevin Spacey, from Roy Moore
to Bill O’Reilly, it’s become clear that the rules of masculinity
are being rewritten. No longer will harassment and abuse of
power be tolerated. Rising from the ashes of the old guard is
a new model that reinvents what it means to be a man: One
with empathy, mindfulness and respect.
Gender fluidity rises, and our culture embraces the
idea of one gender, with infinite gradations, in place
of stereotypical behavior. Along this nuanced spectrum,
new images of and messages about what it means to be
male come into focus.
Those who cling to the old, domineering attitudes are forced
out of work, out of society, and into underground corners of
the culture.
PREDICTION 2
9. 9
FROM AGGRESSIVE CADS TO EMPATHETIC ALLIES
Nurturing behavior rises as
Millennial dads embrace
equality in parenthood
Ronan Farrow: Giving voice to
abused women despite threats
Once a pink ghetto, nursing sees a
6x spike in male professionals over
last 50 years
The end of masculinity: signals
PREDICTION 2
10. 10
NYC’s women-only “third space,”
The Wing, expands
Hiring algorithms blamed for bias;
Harvard Business Review calls
for revisions
UK journal “The Gentlewoman”
hosts IRL events; becomes
London’s hot ticket
SEPARATE SPACES WHERE FEMALES CAN SOAR
The end of masculinity: signals
PREDICTION 2
11. 11
1. Women-only corporations, incubators, banks, and beyond.
• Separate and superior becomes the new rallying cry.
2. Men are monitored by AI therapists to ensure
compliant behavior.
• Managing for a less violent culture.
3. Secret rage and rebellion societies coalesce for men who
won’t be “tamed.”
• The equivalent of “rage rooms” – AR, VR or IRL – where
men can act out.
TOMORROWVISION
What’s next for
brands and businesseS
13. 13
Chasing the “chill”
As the world spirals out of control (the drumbeat of
nuclear war, horrific hurricanes, earthquakes, and the
threat of economic collapse, the relentless pace of the
Gig Economy), consumers get desperate for a sense of
calm and control.
The new tools in their arsenal: Ancient roots and
herbs, cathartic “fitness” and mind manipulation –
and of course cannabis.
Companies can help the consumer cope – and must
do so to serve them. Only by understanding the
emerging stresses can true relief be offered.
PREDICTION 3
14. 14
Jubel curates “Chilled Nature”
trips since “Nature is the opium
of our tribe”
Acutonics sound therapy to rewire
a bad mood
Hundreds of thousands of
Americans experimenting with
micro-dosing LSD for creativity
and calm
Chasing the “chill”: signals
NEW RITUALS PROMISE INSTANT ZEN
PREDICTION 3
15. 15
Wearables provide optimized
pressure to relieve anxiety
Choose your vibe: Cannabis
dosing pens
Holotropic breathing leads to an
altered state of consciousness
Chasing the “chill”: signals
ANXIOUS AMERICANS PRACTICE A NEW KIND
OF SELF CARE
PREDICTION 3
16. 16
1. AR and VR rise as stress relievers. Virtual “weekends away”
rise, and with them, a new suite of goods and services.
• A two-day “snow float” in VR will require virtual clothes
and accessories for the journey.
2. Anxious workers will be soothed by AI.
• Sound therapy and chemicals dispensed from embedded
chips deliver calm.
3. A clan of humans who thrive on stress will rise.
• Those who excel under pressure will compete with bots
for prime jobs.
TOMORROWVISION
What’s next for
brands and businesseS
18. 18
Ecopalypse now
It’s getting serious: Hurricanes Harvey, Irma and Jose
devastated the Caribbean, Mexico’s devastating earthquake,
and the crumbling Antarctic ice shelf are ratcheting up worry.
Consumers are seeking ways to salvage planet earth, and
are increasingly elevating eco-stewardship as a factor in
brand loyalty.
But elsewhere the drumbeat to run and hide – or evacuate–
is rising, as our most creative minds seek survival strategies
to cope with new threats. Key areas in the crosshairs: Going
underground, getting out to sea – or taking flight to Mars.
PREDICTION 4
19. 19
Saltwater Brewery creates
six-pack rings of barley waste
that can be eaten by fish
Bioplastic Fantastic explores
how modified plastics could
produce food
BioCollection turns plastic
pollution into valuable compounds
for textiles using genetically
engineered bacteria
Ecopalypse now: signals
NEXT-GEN INNOVATION FOR A DYING PLANET
PREDICTION 4
20. 20
Floating cities will replace
shore towns
Vertical farms under a dome on
Mars will sustain us
The Survival Project: Condos in old
underground missile silos
Ecopalypse now: signals
SURVIVALISM GOES MAINSTREAM
PREDICTION 4
21. 21
1. Consumers and companies will be eco-taxed based on
their carbon footprint.
• RFID tracking of and DNA identification on packaging
will allow the government to see who is recycling and
who isn’t. Companies and individuals will go bankrupt
due to non-compliance.
2. Meat becomes extinct: with its tremendous use of land,
methane issues and animal cruelty, it becomes the new
tobacco and is regulated and rejected to extinction.
• Meat suppliers disappear.
• Mushroom- and plant-based “meats” rise.
3. Clean air and water become privatized and ruled by brands.
• Homes come with contracts for purified resources.
TOMORROWVISION
What’s next for
brands and businesseS
23. 23
Your interior life is about to go public. Tech can now swiftly
scan you – the arch of an eyebrow, the curve of a lip – and
capture your mood, the very core of your humanity – and
then optimize it.
Millennials and Gen Z embrace a love-hate relationship
with this new technology. They’ll give a little to get a little.
They’ll share their private lives if it benefits them, and pull
back when they feel it’s too intrusive.
Masking technology rises, as do private, scan-free
get-togethers where people can vent, mourn, and rejoice
without prying AI eyes.
Emo-surveillance
PREDICTION 5
24. 24
Humanyze tracks workers and will
soon be able to optimize efficiency
Ellie (AI that senses facial and
vocal cues) is a better PTSD
therapist than humans
Russian start-up NTechLab can
read facial expressions accurately
to identify potential criminals
Emo-surveillance: signals
MINING OUR MOOD MANIFESTATIONS
PREDICTION 5
25. 25
URME Surveillance creates
artist-driven, anti-surveillance
products for the general public
CVDazzle project shows how to
use hair and makeup to avoid
surveillance tech
As terrorists and others try to
outsmart facial recognition, new
services will help secure our identities
Emo-surveillance: signals
EXPLORING HOW TO HIDE
PREDICTION 5
26. 26
1. Connection and surveillance go internal: with neural lace,
we’ll be wired to the internet.
• We’ll receive in-brain marketing and order items just
by thought.
• Deep-brain messaging will be pay-for-play.
2. Privacy wanes; hiring and dating happen at an intuitive level.
• Future employers can scan our habits and efficiency
with a glance.
• Potential dates and mates can read our personality and
predilections at a glance.
TOMORROWVISION
What’s next for
brands and businesseS
27. 27
SUMMARY
5 BIG IDEAS
CLOUD DOCTORING
AI and Tech become our new wellness gurus
THE END OF MASCULINITY
Our culture takes down testosterone-fueled behavior
CHASING THE “CHILL”
Anxiety relief becomes our most urgent mission
ECOPALYPSE NOW
If you’re not saving the planet, you’re not winning consumers’ trust
EMO-SURVEILLANCE
Privacy dies as our every mood and thought is mined by tech